Leading trade show and event marketing company Skyline Genesis (SkyGEM) recently designed and fabricated a new, boxing themed trade show exhibit for Boccieri Golf.
Online PR News – 15-February-2011 – – New York, NY (PRWeb) January 23, 2011 – .Skyline Genesis Event Marketing, a leading New York City based trade show exhibit and event marketing company, has produced a highly effective boxing themed trade show exhibit for Boccieri Golf which debuted at the Orange County Convention Center.
Boccieri Golf introduced its full line of “heavy” golf clubs at the 2011 PGA Show in Orlando, Florida with the help of Skyline Genesis. Attendees at the convention center were invited to “Take the Heavyweight Challenge” in pre-show marketing pieces and in the exhibit at the show.
The exhibit, designed and built by Skyline Genesis, featured a boxing ring design complete with ropes, overhead canopy and ring girls holding signage. The center area included the previously used 25’x25’ putting green where golfers could step up and try the various heavy putters. Booth staffers embraced the boxing theme and rated the exhibit design as “the best ever”. The promotion was further reinforced with handouts of hats and boxer shorts with the Heavy Putter logo.
Wednesday was the “Demo Day” held offsite at a local golf club. Back at the Orange County convention center was a hitting area where attendees could try out the rest of the club line during the show. Boccieri Golf found itself alongside all the well established golf brands (Titleist, Calloway, Cleveland, etc.), and portrayed itself well with positive reviews from the leading writers and golf pros alike.
Steve Boccieri, founder and President, claimed the show a success. “The press feedback was great and the reaction from everyone hitting all the clubs is terrific. We’re hopeful this launches us into much broader acceptance by more of the tour pros.”
About SkyGEM (Skyline Genesis Event Marketing).
SkyGEM is a trade show exhibit and event marketing company and is the New York City distributor for Skyline Exhibits. SkyGEM caters to clients of all sizes in various industries from financial to medical to sports. A privately-held firm, Skyline Genesis Event Marketing is based in New York, NY.