Former COO of Pizza Pizza, Canada’s Largest Pizza Delivery Company Establishes Metrium Development Corp to Assist Franchise Companies with U.S. Expansion

Online PR News – 15-February-2011 – – Ft. Lauderdale, Fla. February, 15, 201l – Lawrence Austin immodestly believes there is no entity better suited to introduce Canadian franchise companies to the United States market than his newly formed company Metrium Development Corp. After many years as COO of Pizza Pizza, Canada’s largest pizza delivery company and the past three years as COO of Miami Subs Grill, Austin believes he brings the best of both worlds to each market.

“This move is clearly a great opportunity for me” said Austin. “With offices in Toronto, Canada and Fort Lauderdale, Fl. Metrium’s goal is to provide strategic underpinnings and a more effective game plan for those who are seeking to expand their concepts and brands both internationally & domestically.”

The Metrium team includes a strategic alliance with Peter Nasca Associates, Inc. one of the regions’ leading public relations and marketing communications firms with extensive experience in both domestic and international franchise development.

Peter Nasca, president of the 27-year-old firm, has served as a member of Miami Subs board of directors when the company was public and was on the board that sold the Company 11 years ago.

“To my knowledge, no franchise consulting firm has ever specialized in bringing Canadian Franchises into the US and we’re proud to be part of the strategy,” said Nasca. “If there was ever one person to head such an initiative it’s Lawrence who has had success on both sides of the border. With Canada’s robust economy there has never been a better opportunity for those select companies to bring successful concepts to the U.S. regardless of the category.”

“We want to emphasize that this is a complete turnkey operation for any firm that chooses to utilize our services,” added Austin. “Not only do we have one of the nation’s leading franchise attorneys on our team but we have the ability to train and develop at our own facilities.

“One of the biggest concerns for franchise companies that haven’t done business in the U.S. is sourcing the best suppliers and leveraging those relationships,” said Austin. “Supplier relations, negotiating contracts, designing co-op marketing programs, building strategic alliances, partnerships in profit, etc. are another area of great expertise we bring to the table.”

Austin said Metrium’s main objective will be to define a clear positioning for their client companies that will allow them to effectively compete against other franchisors as well as go after new franchisees in targeted geographical markets. Austin has branded his new Companies as Metrium Development Corp, Metrium Marketing & Metrium Franchising Corp.

For more information on Metrium Call Lawrence Austin directly toll free either in Canada or the U.S. at 877-817-1111 or email at

About Metrium Development Corp.

Metrium Development Corp is a boutique advisory, sales & marketing firm focused on providing a variety of consulting, sales, & marketing services primarily to the franchise industry. Metrium’s unique experience includes extensive work in each of these areas. The Metrium team is comprised of experienced professionals with extensive industry knowledge. These professionals pride themselves on operating with the utmost integrity and professionalism to optimize the business results of the clients they serve. Metrium Mission is “enhancing Franchisor wealth” by employing skilled, dedicated professionals along with contemporary technologies communicating valuable information, reliable advice, and innovative, creative marketing programs, enabling impeccable and profitable execution of every business aspect as the standard for service in the industry.

About Peter Nasca Associates, Inc.

Peter Nasca Associates, Inc. is one of the region’s leading public relations firms.
Its work encompasses, strategic communications program development, including advertising, collateral materials, direct mail, promotion, public relations, financial and investor relations, publicity, special events, issues management, community relations, governmental relations, corporate communications, economic development, and crisis management. The principal of the firm, Peter Nasca, APR, is one of the most respected and skillful senior practitioners in the nation. He has managed a diversity of challenging assignments in various areas of marketing, communications, and public relations. Unlike other firms, Peter Nasca Associates, Inc. is committed to providing its clients with senior-level counsel, advice and superior service without sacrificing cost effectiveness. For additional information please go to

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