Americanairlines Arena Enhancing Guest and Booking Experiences Through High-Tech Offerings

Arena Website Launches with First-Ever Online Promoter Tool Kit to Make Booking Events Easier Then Ever

Online PR News – 17-February-2011 – – Miami, FL, February 15, 2011-- Already widely recognized as a “best practice franchise” throughout the Sports and Entertainment industry, the AmericanAirlines Arena is poised to expand upon their award-winning performance with the complete overhaul of their website

To help launch the site, AmericanAirlines Arena is using their social media pages for an exciting contest to offer their friends and fans an opportunity to log on and win a prize daily from Monday, February 14 – Friday, February 18 just by answering trivia questions on the Arena’s Facebook page and on Twitter Be the first person to answer correctly and win tickets to see Lady Gaga, Wisin y Yandel, Harlem Globetrotters, Ricky Martin and the Miami HEAT!

The contest is just one of many exciting things to come on the new interactive website,, launched in February, which continues the Arena’s technological advancement with unique tools for promoters and options to enhance guests’ experiences both online and on-site at the Arena.

“AmericanAirlines Arena has remained on the forefront of technology which allows us to create exclusive opportunities for our guests and promoters coming to the Arena,” said Mike Walker, Executive Vice President of HEAT Enterprise. “Through social networks we hope to tie the brand into innovative promotions and introduce our offerings to an increased audience. Our new Promoter’s Tool Kit will make it even easier and more appealing for promotion and booking agents to work with the Arena. And our savvy consumers and Premium Guests can look forward to a site that offers more real-time information and a plethora of unique features to come.”

Getting Social
Capitalizing on the new industry trend of branding via a combination of the website and social media outreach, will offer more integrated social media options including a live twitter feed and options for social media updates. Guests who are attending games and other Arena events will be able to check into the site for real time information on everything from tickets to food specials to parking congestion.

One-Of-A-Kind Promoter Tools
Utilizing technology unseen at other sports and entertainment arena’s the redesigned site will offer an online, password protected Promoter Tool Kit which contains a full menu of support services and amenities to produce virtually any kind of event. The first-of-its-kind Tool Kit provides information on: booking procedures, spaces and specifications, event services including food and beverage service, marketing support, technologically cutting edge pre and post production services, ticket sales support and much more.

Everything You Want To Know…In Just A Few Clicks
The redesigned site contains optimized features for navigating event listings, finding arena information, purchasing tickets and more, all with an emphasis on ease of use. An interactive seating chart will help guests get the best available seats and the informative “Plan Your Visit” section encourages visitors to stay and play in Miami, providing a source of expert dining and entertainment information. will also include an increased presence of video and audio elements to enhance the online experience and give guests an opportunity to “See and Be Seen” at the Arena.

"Influenced by Miami's bold colors and energy, carbonhouse designed its most engaging and advanced interactive website to showcase AmericanAirlines Arena to fans, artists and promoters,"  carbonhouse Partner Brandon Lucas said. "We hit the right marks with the Facebook and Twitter integration for the fans, and we created the industry's first interactive promoter kit to help book more events."

Over the last two years, the Arena has upgraded the technology, from the graphics and video projected on MiamiMediaMesh in front of AmericanAirlines Arena to the completely rebranded Bacardi Grand Entrance (Gates 1 and 2) to the Sony high definition upgrade of all arena video displays to the partnership with Juniper Networks for high-performance digital networking— visiting the Arena is now an entirely revitalized affair.

About AmericanAirlines Arena
Since its opening on December 31, 1999, the 19,600-seat AmericanAirlines Arena has hosted such diverse musical superstars as U2, Madonna, Justin Bieber, Rihanna, Celine Dion, Gloria Estefan, Andrea Bocelli, Luis Miguel, the Rolling Stones, Bruce Springsteen and the E Street Band, Usher, Marc Anthony, Phish, Shakira and Paul McCartney. The Arena has become South Florida’s number one entertainment destination with championship events in boxing, wrestling and gymnastics as well as rodeos and family shows such as the Harlem Globetrotters, Disney On Ice, Ringling Bros. and Barnum & Bailey Circus, Yo Gabba Gabba, The Wiggles and WWE.

AmericanAirlines Arena has also played host to several live televised events including the 2004 and 2005 MTV Video Music Awards, Britney Spears’ “Onyx Hotel” Tour, Cher’s “Living Proof – The Farewell Tour” and the prestigious Latin Grammy Awards, each placing Miami in the international spotlight. Private events have included product launches, corporate basketball tournaments, gala dinners and a host of meetings, large and small. In addition, the Arena has hosted several special events utilizing the East Plaza with its stunning view of Biscayne Bay and the ultra-exclusive Dewar’s Clubhouse.

Michelle Catin
Miami HEAT
601 Biscayne Boulevard
Miami, FL 33132