Off The Beaten Track (OTBT) launched their first online-exclusive women’s shoe.
Online PR News – 15-February-2018 – Lynchburg, VA – Lynchburg, VA, February 15th – Off The Beaten Track (OTBT), a leading women’s travel-inspired fashion footwear brand, announced the brand’s first web-exclusive women’s shoe, the Layover. With the growing success of the otbtshoes.com e-commerce business, the decision was made to offer exclusivity to the brand’s online consumers. OTBT plans to release the style to select retail locations later in the season.
“This is a part of a bigger initiative to connect directly with our consumers. The style was actually designed in the spirit of one of the vintage wedges that we spotted on one of our customers at a convention in Las Vegas. It’s about getting to know the women wearing our shoes and designing around their life stories and the things that get them excited.” - Kristina Petrick, OTBT E-commerce Manager.
The Layover is a women’s leather sandal with a jeweled ankle strap on OTBT’s most iconic platform wedge. The brand has plans for additional styles to be designed and released first exclusively on the otbtshoes.com site. The style is available now on their site in a tobacco color and will be available soon in gold and black. It will fall into OTBT’s Globetrotter collection, noted for fashion comfort footwear with features including contoured footbeds designed for travel and all-day wear.
Consumers are now able to shop the style at https://www.otbtshoes.com/products/layover-tobacco-otbt
Made for walking the road less traveled, OTBT shoes are the comfortable shoe of choice for wrestles wanderers. A global fashion footwear brand of casual shoes for women, OTBT is designed with the traveler in mind and features high-quality materials, earth-inspired leathers and great attention to detail. OTBT is not just a brand; it’s a lifestyle. Go Off The Beaten Track.