Fresh Produce Clothing Launches New Interactive Facebook Catalog To Introduce Spring Collection
02/10/2011

Fresh Produce’s digital “lookbook” featuring popular new spring 2011 styles is now available on their Facebook Fan page.

Online PR News – 10-February-2011 – – BOULDER, Colo.- Fresh Produce Clothing just launched an interactive Facebook catalog introducing key new pieces from their spring 2011 collection. This is the first time the casual clothing brand is giving fans a chance to engage and interact with the new clothing items directly from Facebook.

The new lookbook comes on the heels of Fresh Produce building almost 6,000 new fans on Facebook since November. Facebook fans will be the first to preview the all-new prints, shapes, colors and styles from the casual clothing company’s spring line.

“We wanted to introduce the spring collection with a fresh digital initiative, said Gail Hartin, Fresh Produce Design Director. “We’ve seen the power of social media in reaching new and current customers. Facebook is the perfect outlet to give our fans interactive content as a thanks for their support of the brand.”

Fans will be directed to a special Facebook landing page that allows them to click through to an interactive catalog featuring top new spring styles. Here, fans can scroll through new casual clothing looks and easily purchase their favorite pieces by clicking on them from the Fresh Produce website.

To access the lookbook, simply go to the Fresh Produce Facebook fan page.

About Fresh Produce Clothing
Fresh Produce Clothing makes colorful and effortless lifestyle clothing and resortwear women can look and feel good in all year-round. With vibrant prints, essential neutrals and breezy yet flattering styles, the clothes help bring out the fresh, fun personalities of women everywhere. Started by Thom and Mary Ellen Vernon with a t-shirt kiosk at the 1984 Olympics, Fresh Produce Clothing is now sold in 39 Fresh Produce unique retail stores nationwide and in 400 specialty dealers across the U.S., Canada and the Caribbean as well as Nordstrom’s, Macy's Hawaii and Von Maur. Fresh Produce's easy-to-wear dresses, tops, tunics, capris, skirts, shorts and t-shirts are also available online at http://freshproduceclothes.com/. Contact Susan Touchette Aust, Marketing Manager, 303-546-4960 or media(at)fpcolor(dot)com.
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