AGENCY09 showcases Lakmé Fashion Week in the digital space, 5th time in a row!

LFW has the largest fan base online when compared to any other fashion week in the world. AGENCY09 managed socialmedia for the 5th consecutive season

Online PR News – 10-February-2018 – Mumbai, Maharashtra – February marked a great start with Lakme Fashion Week Summer/Resort 2018 making all the right headlines. IMG-Reliance and Hindustan Unilever are clearly looking at positioning Lakmé Fashion Week (also known as LFW) as a ‘brand’ that leads the Indian fashion revolution.

Today, LFW has the largest fan base online when compared to any other fashion week in the world. Earlier this year, AGENCY09 was appointed to manage social media for the 5thconsecutive season and to build,engageand publish exclusive content.

This Lakmé Fashion WeekS/R’18 had some exclusive on ground content, with an ‘arcade’ area dedicated forquirky bytes from visiting celebrities and designers. #LakméFashionWeek showcased interesting aspects including Sustainable Fashion Day and presentations by Anita Dongre, Anamika Khanna, TarunTahiliani and Shantanu& Nikhil. Other interesting content included fashion-meets-art shows such as Princess Pea X Lovebirds, Naushad Ali and Khanijo. This was effectively captured by AGENCY09’s digital team who ensured that this message was successfully communicated.

Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance added, “Over these 5 seasons, and 2+ years, AGENCY09 has been consistent in supporting us with fabulous online creatives and rich on ground coverage digitally. Their approach brings in inclusivity of the fashion universe i.e designers, models, celebs, and partner brands”.

This season also saw successful online campaigns such as ‘Make-up Artist of the Year’, ‘GenNext’ and ‘#BeTheNext’. On winning a multi-agency pitch, Jugal Thakkar, Sr. Brand Catalyst of AGENCY09 quoted, “Lakme Fashion Week is a great combination of visually appealing content and insightful numbers. We have grown with this brand, and each season it keeps getting better, thank you team IMG-R”.

To see a rundown of Lakmé Fashion Week S/R 2018

Follow @Lakmefashionwk on social platforms.

Facebook:é fashionwk
Twitter:é fashionwk

Check what was new at LFW -

Official hashtags: #LFWSR18 #LakmeFashionWeek #MakeFashionGood #AGENCY09


About AGENCY09:

AGENCY09 is an online advertising agency, based in Bandra. These young bunch of creative minds boasts of being in the business of ideas for last 4 years. Currently AGENCY09 strategizes online space for Lokmat, Parag Milk Foods, Gowardhan, Tips Films, Mahindra Susten, Edelweiss etc with an active International clientele.

Contact - Tushar Khakhar 9819227444