Franchising in the US fitness sector is enormously successful and demand is continuing to rise. Up till a decade or so ago, just about the only fitness franchise opportunities available were limited to opening a gym or becoming a personal trainer, but in the last decade or so the openings have really mushroomed. One of the most popular fitness franchise openings of the last few years has been Operation Boot Camp.
Online PR News – 07-February-2011 – – Franchising in the US fitness sector is enormously successful and demand is continuing to rise. Up till a decade or so ago, just about the only fitness franchise opportunities available were limited to opening a gym or becoming a personal trainer, but in the last decade or so the openings have really mushroomed. One of the most popular fitness franchise openings of the last few years has been Operation Boot Camp.
Operation Boot Camp is a revolutionary program that aims to teach its participants how to gain fitness and a healthy lifestyle through an intensive training regime structured to the individual’s personal needs and abilities, and including exercise and a food plan. It was founded in Atlanta, Georgia, in 2000. It grew very rapidly, spreading across several southern states, and entered into a franchise model in 2007. The fitness franchise model helped to speed its growth and greatly increase its reach and popularity.
One reason why the Operation Boot Camp style of fitness franchise has grown so fast is that it improves the health and fitness levels of camp participants when they follow the program. The program has created thousands of healthy success stories. Trainees can be at any fitness level to start with and the staff adopt all sorts of means to keep them motivated. Although it is called a “Boot Camp”, this does not mean there is a harsh military atmosphere; the term refers to the intensity of the training. In fact, the attitude is very warm and personal and the emphasis is on fun as well as discipline, since it is recognized that the participants need to enjoy themselves to stay on board.
If you are interested in being part of the fitness industry, there are many advantages to going down the fitness franchise route. Those operating a fitness franchise such as Operation Boot Camp have a protected territory with exclusivity, receive thorough training; ongoing as well as initial; and are provided with detailed instruction manuals. You have the benefits of owning your own business and being in control, while at the same time being free from the worry and uncertainty of being a sole business owner. As the majority of activities are out of doors, the initial fitness franchise investment for Operation Boot Camp is not nearly as big as it would be for, say, a gym ownership.
So what sort of person do you need to be to operate a fitness franchise? Basically you need skills in two main areas; business and marketing, and personal. The Operation Boot Camp fitness franchise does provide you with marketing materials and and web-based tools, but you do really need to have a business head and some aptitude for marketing and accounting. On the personal side, qualities such as empathy, positive attitude and sense of fun, as well as coaching and motivational skills, are more important than being an extreme fitness fanatic.
If you have an interest in this type of operation, a fitness franchise can be a unique opportunity to have a successful career doing something you enjoy. At the same time you have the satisfaction of knowing that you are making a big difference to many people’s lives.