New Mara Naboisho Conservancy Created To Generate Tourism Dollars for Kenya’s Maasai Landowners

The founders are Basecamp Explorer through its Basecamp Foundation and the community of Naboisho, with funding assistance from the government of Norway. The conservancy represents Basecamp’s single largest undertaking.

Online PR News – 05-February-2011 – – Oslo, Norway, February 4, 2011 -- The Mara Naboisho Conservancy is a brand-new, one-
of-a-kind conservancy near the Mara in Kenya that envisions bringing tourism revenues
to local communities while helping preserve wildlife. The founders are Basecamp Explorer through its Basecamp Foundation and the community
of Naboisho, with funding assistance from the government of Norway. The conservancy
represents Basecamp’s single largest undertaking.

“This initiative will change the face of community involvement in Kenya’s tourism,” says
Dr Lars Lindkvist of Basecamp Foundation. “Mara Naboisho Conservancy demonstrates
an equitable and sustainable partnership between Maasai landowners, tourism investors
and conservation interests.” In pursuing its objectives the foundation anticipates that
Naboisho will become a showcase for sustainable tourism in Kenya. Naboisho in Maasai
means “coming together.” Basecamp Explorer is regarded as one of Norway’s leading eco
and adventure tourism pioneers.

The conservancy will assist Kenya’s continuing commitment to sustainable tourism. The
20,000 hectare conservancy, located within the Great Rift Valley and bordering Kenya’s
world famous, but now threatened ecosystem, the Maasai Mara National Reserve, is said
to have one of highest densities of wildlife in Kenya. The core objectives and benefits of
the conservancy will be to support the biodiversity conservation and the socio-cultural
heritage of the region while generating income and jobs for the community using tourism
as the economic driver. It will offer additional benefits like health care, clean energy and
empowerment of the local people through education and skills training.

The Naboisho Conservancy neighbors several other conservancy initiatives and together
they will protect an area almost half the size of the Maasai Mara Game Reserve.

The establishment of Naboisho represents a milestone in the struggle for the Maasai culture
and establishes a buffer zone to save and sustain the savannah ecosystem, which is linked
to the Serengeti in neighboring Tanzania.

The outcome of 10 years of close collaboration with 500 Maasai landowners and their
communities, this conservancy is set to safeguard the local community and the area’s
incredibly diverse wildlife. Each of the landowners earns rent every month based on the
amount of land they have contributed to the conservancy. Furthermore, in the heart of the
conservancy lies Koiyaki Guiding School, financed by Basecamp Explorer. The school
provides the Maasai youths with training, enabling them to secure work and act as the future
custodians of the region.

Basecamp Explorer currently operates three eco-lodges within the Mara:

Basecamp Wilderness
Five spacious and luxurious huts overlooking the Koiyaki River in a remote part of the Mara.

Basecamp Maasai Mara
Offering 12 spacious and luxurious thatched roof tents on a lush peninsula in the Talek River.

Dorobo Bush Camp
Has six tents secluded in the middle of the bush, perfect for walking safaris on the wild side.

The Naboisho Conservancy will offer an exclusive safari experience open to guests staying
at any of the three Basecamp Explorer lodges. Here guests can also meet some of the 500
Maasai landowners involved with the project, see firsthand how the land is being managed
and the funds utilized and witness close up the most incredible wildlife on earth close up.

Basecamp Explorer, Norway’s eco and adventure tourism pioneers, was established in 1998
and is the parent company of subsidiaries in Norway, Kenya, India and
France. The group’s focus is on responsible tourism/eco-tourism in parts of the world where
the basis for the preservation, as well as the possibility to experience the most exciting local
culture and nature, exists. It is a Norwegian company with its head office in Oslo, Norway.

Basecamp Foundation is the result of open-minded people coming together across
geographical boundaries and cultural differences, formulating an idea and pursuing an
ambition: combining two challenging areas, global tourism and local development.

Media Contact:
Alexia Nestora, Lasso Communications, 1.303.898.3376,