92.7 BIG FM & Global Cancer Trust spreads awareness about Cancer on the World Cancer Day.
02/05/2011

Cancer is the leading cause of death in the world. In the developed countries cancer is the second leading cause of death while in developing countries it ranks third .Due to lack of awareness Cancer in India in most cases are detected late. As a responsible medium and its continued effort to contribute to the society 92.7 BIG FM in association with Global Cancer Trust Kolkata on the occasion of World Cancer Day organized a cancer awareness campaign on 4th February 2010, to keep the public informed about the reality, myths and misconceptions about cancer.

Online PR News – 05-February-2011 – – Cancer is the leading cause of death in the world. In the developed countries cancer is the second leading cause of death while in developing countries it ranks third .Due to lack of awareness Cancer in India in most cases are detected late. As a responsible medium and its continued effort to contribute to the society 92.7 BIG FM in association with Global Cancer Trust Kolkata on the occasion of World Cancer Day organized a cancer awareness campaign on 4th February 2010, to keep the public informed about the reality, myths and misconceptions about cancer.

The eminent oncologist Dr Vikash Agarwal along with RJ ARNABI kicked off the campaign through FIGHT CANCER, the on ground live on air show at City Centre. Presence of eminent personalities like – Industrialist Harsh Vardhan Neotia, Pallavi Chatterjee, Dr K M Mandana made the cause even more grand. The Cause was witnessed by huge number of smoking quitters and general crowd.

The awareness campaign, which was carried out both on-air and on-ground, focused on spreading the right information. Live Booth was set up and brochures were distributed to increase awareness on the simple measures to fight cancer. The website “globalcancertrust.org” was launched and audience were asked to register on the website and support the cause.

About Reliance Broadcast Network Limited

Reliance Broadcast Network Limited is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at a steady pace becoming one of India’s leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. 92.7 BIG FM- the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians. The company offers a truly integrated solution to clients having build significant multi media capabilities. BIG Street – in the business of out of home media, BIG Events – specializes in event creation & management BIG Live – in the business of creating, managing and commercializing multi-brand engagement IPs in the space of entertainment, BIG Rural – offers holistic solutions for clients’ rural marketing.