RedEye unveils Behavioural Email onDemand at TFM&A 2011
02/03/2011

- Don’t miss RedEye seminar on boosting customer engagement

Online PR News – 03-February-2011 – – RedEye announces the official launch of behavioural email onDemand at this year’s TFM&A – a simple, cost-effective approach utilizing behavioural email to improve conversion.

RedEye is demonstrating its expertise in behavioural email that improves ROI and conversion to sale with its seminar on ‘Building Email Customer Engagement Lifecycle Management Programmes using Behavioural Email and Engagement Strategies’ presented by Matthew Kelleher, Commercial Director at RedEye International.

The seminar running on Tuesday, 1st March 2011 from 1.30pm, will be supported by a client case study on Haven Holidays and will demonstrate the latest trends online companies are implementing, in real-world scenarios, to improve their digital marketing strategies.

With other notable RedEye campaigns achieving over 750% ROI and over 20% conversion rate, it seems that increasingly companies are following the trend in identifying and targeting specific customer behaviour to help improve return.

In previous years, RedEye has offered full-scale behavioural marketing, analytics and usability services to hundreds of larger ecommerce brands – now it is offering its behavioural service in a ‘lite’ version with automated triggers making behavioural email accessible to organisations of all sizes; not just for SMEs but for big brands that think they can’t afford it or perceive it be too complicated. It is designed as an intuitive self-service product, with support provided by expert RedEye consultants.

Visit us at stand D10 and sign up for a FREE no obligation 30 day trial. No payment details are necessary.

Title: Building Email Customer Engagement Lifecycle Management Programmes using Behavioural Email and Engagement Strategies
Date: Tuesday, 1st March 2011
Time: 1.30pm – 2.00pm
Speaker: Matthew Kelleher, Commercial Director, RedEye
Theatre: Mobile and Marketing Analytics Theatre
Exhibition: TFM&A, Earls Court 2, London