- Donâ€™t miss RedEye seminar on boosting customer engagement
Online PR News – 03-February-2011 – – RedEye announces the official launch of behavioural email onDemand at this yearâ€™s TFM&A â€“ a simple, cost-effective approach utilizing behavioural email to improve conversion.
RedEye is demonstrating its expertise in behavioural email that improves ROI and conversion to sale with its seminar on â€˜Building Email Customer Engagement Lifecycle Management Programmes using Behavioural Email and Engagement Strategiesâ€™ presented by Matthew Kelleher, Commercial Director at RedEye International.
The seminar running on Tuesday, 1st March 2011 from 1.30pm, will be supported by a client case study on Haven Holidays and will demonstrate the latest trends online companies are implementing, in real-world scenarios, to improve their digital marketing strategies.
With other notable RedEye campaigns achieving over 750% ROI and over 20% conversion rate, it seems that increasingly companies are following the trend in identifying and targeting specific customer behaviour to help improve return.
In previous years, RedEye has offered full-scale behavioural marketing, analytics and usability services to hundreds of larger ecommerce brands â€“ now it is offering its behavioural service in a â€˜liteâ€™ version with automated triggers making behavioural email accessible to organisations of all sizes; not just for SMEs but for big brands that think they canâ€™t afford it or perceive it be too complicated. It is designed as an intuitive self-service product, with support provided by expert RedEye consultants.
Visit us at stand D10 and sign up for a FREE no obligation 30 day trial. No payment details are necessary.
Title: Building Email Customer Engagement Lifecycle Management Programmes using Behavioural Email and Engagement Strategies
Date: Tuesday, 1st March 2011
Time: 1.30pm â€“ 2.00pm
Speaker: Matthew Kelleher, Commercial Director, RedEye
Theatre: Mobile and Marketing Analytics Theatre
Exhibition: TFM&A, Earls Court 2, London