Direct mail is alive and well, but what still works in getting your target audience to pay attention, and then, to buy?
Online PR News – 04-January-2018 – Waunakee, WI – Suttle-Straus, a commercial printing and marketing services provider, is hosting a complimentary webinar with direct mail consultant Paul Bobnak titled “15 Proven Ways to Boost Your Direct Mail Response.”
Direct mail is alive and well, but what still works in getting your target audience to pay attention, and then, to buy? The best place to start is by looking at what creative approaches and tactics succeed year after year.
In this engaging free webinar, you'll see market-tested campaigns -- straight from the mailbox -- that you can learn from to boost your direct mail efforts.
By the end of the hour, you'll have time-proven ideas that you can adapt and test, including:
• Envelope copy that results in opens
• Best practices for small or local mailers
• Incentives that drive response and loyalty
• Printing techniques that stand out in the customer's hands
15 Proven Ways to Boost Your Direct Mail Response
Date/Time: Wed, Jan 24, 2017 12:00 PM - 1:00 PM CST
Speaker: Paul Bobnak, direct mail consultant and former director of Who’s Mailing What!
Register here: https://www.suttle-straus.com/directmail
About the Speaker:
Paul Bobnak is a direct mail consultant and freelance content writer. From 1998 to 2017, he reviewed thousands of marketing campaigns every year as director of Who's Mailing What!, the world's most comprehensive library of direct mail and email. He has created written and video content for Target Marketing, Total Retail, Printing Impressions, and NonProfit Pro. He also speaks about direct mail at various industry events, as well as to marketing, printing, and nonprofit groups.
About Suttle-Straus (www.suttle-straus.com)
Suttle-Straus provides comprehensive marketing solutions that incorporate creative design, mailing, fulfillment, distribution, wide-format, and conventional and digital printing services. Our S4 Marketing Resource Center combines these services with cutting-edge technology that advances clients’ marketing abilities and speed to market. Through long-term, collaborative client partnerships, Suttle-Straus is able to continue producing quality products, exceeding expectations, and offering innovative products and services.