National Store Targets 20 Percent Growth in 2011

Plans to make a PRO- destination for cameras and photography products in the Emirates

Online PR News – 31-January-2011 – – Dubai – National Store, the flagship company of JK Sons Group and authorized distributor of Canon photography products in UAE, announced its strategic plan for the year 2011. The announcement was discussed alongside the launch of its new Cannon PRO-shop at Al Diyafah Street, Dubai, United Arab Emirates (UAE). National Store, the UAE market leader in Photography trade plans to more actively promote training and education of professional photography in the UAE.

“Despite of the economic slowdown, we have had a successful 2010 with a 20 percent growth over 2009. Our target for 2011 is an optimistic 20 – 25 percent growth over 2010. This growth is made possible through our four decade’s long partnership with Canon Middle East, which has been ongoing since 1965. Further, we plan to open two more outlets in the UAE – both in Abu Dhabi – bringing the total to 11 outlets. We are also renovating our existing outlets to apply a unique identity across all of our stores,” divulged Salah Khoory, General Manager, JK & Sons, National Store LLC.

Following the success of the Canon shop in Dubai Mall and the increasing demand for professional cameras, National Store felt it is essential to open more stores catering to professional photography across the Emirates. In addition, National Store is also keen to encourage the education of professional photographers. “We do not just sell professional cameras but educate consumers on the use of these products. There is a dire need for increased awareness on professional photography in the Emirates. Catering to this need, plans are afoot along with Canon to tie-up with an educational institute to offer professional photography courses,” continued Khoory.
The UAE has been a strategic market for Canon photography products, which is evident from the four-fold growth the company has witnessed since the year 2000. “Our objective is to be close to our customers – partners, distributors and end-users – this can be achieved by offering an innovative product line and sustainable business. Our plan going forward is to strengthen the partnership with National Store in every way,” concluded Anurag Agrawal, Managing Director, Canon Middle East.


About National Store
National Store, the flagship company of JK Sons group is a market leader in wholesale trading and retailing of consumer electronics and photographic equipment. Since its inception in 1965, the company has grown multifold under the pioneering leadership of its Chairman, Jawad Yousuf Khoory. With extensive dealer network and significant presence in the retail space across United Arab Emirates, National Store represents several reputed international brands.