Harrah’s Hires Partygaming CEO in Preparations for Online Gambling Licensing
04/26/2009

Harrah’s Entertainment has hired former CEO of Partygaming with hope for a change in UIGEA law. Despite the legal situation in the United States, the U.S.-based company can offer online gambling services in Europe.

Online PR News – 26-April-2009 – – It is no secret that following the election of Democrats to power many land based casinos are weighing a strong possibility that the online gambling ban will overturn. Major companies have been preparing the grounds to be in an optimal position for licensing when changes in the country occur.

One of the first of these land based casinos is Harrah’s Entertainment which is obviously preparing for this change as they just hired ex- CEO of Partygaming, Mitch Garber, as head of internet operations and World Series of Poker division. Some eyebrows might rise to readers who remember that Garber’s former company, Party Poker, was a Title sponsor of the World Series of Poker before the UIGEA forced them out of the US market.

Harrah’s like many other land based casinos are suffering major loss due to the progression of the recession which has shook the industry. Hiring an internet heavy weight like Garber would permit Harrah’s to create a big online presence in preparation for an opening of the lucrative US market.
Harrah’s has weighed in the past the possibility of establishing WSOP branded sites in jurisdictions that online gambling is legal such as certain parts of Europe and the Caribbean. It has even been rumored to weigh the possibility of sale of the WSOP brand in order to avoid filing for bankruptcy.

Gary Loveman, Harrah’s Entertainment CEO, has great faith in the prospect of any law changes especially as Barney Frank; chairman of House Financial Services Committee has been on the front line of opposing politicians to the UIGEA. He claims that US citizens have the right of freedom with their money especially when it comes to internet gambling. Frank is preparing to launch his attack on the UIGEA in the House of Representatives.

Sean White
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