AuraViva, the first wellness company to provide individualized, virtual health coaching based on circadian rhythm science, launches web service.
Online PR News – 28-January-2011 – – Boulder, CO. AuraViva LLC, a healthcare company focused on improving wellness through monitoring circadian rhythm synchrony, announced today the beta launch of their web service providing personalized virtual coaching and feedback for sleep improvement, weight control, athletic performance and vitality.
A key goal of AuraViva is to provide an easy to use tool for leveraging the timing and patterns of light, food, activity, sleep and temperature cycles for a variety of health and wellness goals. Another priority goal is to create a collaborative community of users who want to help improve the effectiveness and usability of applied circadian rhythm science.
The application was conceived by Founder and President, Virginia Gurley, M.D., MPH, in response to the overwhelming and growing research that demonstrates the powerful health impacts of circadian biorhythm synchrony and de-synchrony. “The real opportunity,” said Virginia Gurley, M.D., “is to monitor circadian rhythm synchrony and robustness at the individual level and then to provide feedback on personal schedule shifts and simple environmental adjustments, like reducing night time light exposure, that will help align an individual’s internal body clocks so they are working together optimally.”
AuraViva web service was developed in collaboration with Denver based Hold Fast Creative, an award-winning full service web design and development company that specializes on user interface design and custom mobile applications.
About AuraViva, LLC
AuraViva, LLC was founded in March 2009 in Boulder, Colorado. AuraViva is focused on creating a new approach to wellness and healthcare based on fundamental circadian physiology using accessible and renewable resources. This new paradigm is the basis for real-time actionable tools that provide economical, effective and sustainable health and care for all. For more information, visit AuraViva.com.