Internal Links Are Important To Search Engine Success

According to a New York search engine optimization firm, internal links are just as important to a website’s SEO as external links.

Online PR News – 01-November-2009 – New York, New york – “While a lot of attention is given to a website’s external links in relation to proper search engine optimization, many website owners and developers fail to recognize that a site’s internal links are just as important,” says Peter Crisafi, Vice President of dzine it, Inc., a Manhattan website development firm specializing in organic search engine optimization (SEO) services.

According to Crisafi, a website that features well-structured internal links can often score a higher ranking than a website with poorly-structured external links. In addition to boosting your website’s authority, Crisafi says, internal links make all of your website’s pages visible to search engine spiders, and help build keyword density.

“Updating a website’s internal link structure can actually be quite easy,” says Crisafi. “However, if no thought was given to that structure during the site’s initial development, more intense work may be necessary.”

Crisafi says that a professional search engine optimization team will understand the importance of internal links and know exactly how to utilize them to a website’s advantage. Quality internal link structure is essential, according to Crisafi, to ensure that a site gets the attention and the search engine ranking that it deserves.

“There is little use in having a twenty page website if only three of those pages are being crawled by major search engines,” says Crisafi. “This is just one of the ways that a good SEO firm can help turn your website around and help you compete against others in your market.”

Established in 2003, dzine it, inc. is a leader in Custom web development, programming and design solutions for small and large business, agencies. The company offers a wide range of business-centered visual communication solutions, including web-based content management, web design, graphic design, custom web software applications, ethical white hat search engine optimization (Organic SEO), Video Encoding, and print media solutions. For more information, call 718.336.2660 or visit

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