Imperial County’s Healthcare Community Partner with Brand New Day to Offer Personalized Care

A Medicare Advantage health plan will offer members benefit options designed to meet their special needs

Online PR News – 09-December-2017 – El Centro/CA – The physicians, medical specialists and other healthcare providers in Imperial County are partnering with Brand New Day, a Medicare Advantage health plan, to offer members benefit options designed to meet their special needs. Imperial County Physicians Medical Group, Community Care IPA, El Centro Regional Hospital and Pioneer Memorial Hospital are among the providers now aligned with Brand New Day, which allows Medicare-eligible members to gain access to programs and services beyond traditional Medicare. Brand New Day will open its regional office at 1405 N. Imperial Ave, Suite C, in El Centro Monday, December 18.
According to Jay Davis, executive vice president of Brand New Day, many of its plans are available without premiums and copayments for primary care doctor visits. The plan covers transportation to and from medical appointments; vision, dental and acupuncture services; 24-hour/day nurse line; and health coaches.
“We are delighted to offer Brand New Day to those who reside throughout Imperial County and pleased that so many healthcare professionals in the region are now part of our Plan,” said Davis, who said that one of his goals is to help Medicare eligible individuals and their families understand their options as they navigate the complex healthcare system. “Imperial County is a tight-knit community though the region is geographically immense so we want to make sure members will receive the right care that suits their individual needs.”
Brand New Day is the Medicare product name of Universal Care, Inc., a privately held California Knox-Keene Healthcare Service Plan licensed by the California Department of Managed Health Care and contracted with the Centers of Medicare and Medicaid Services as a Medicare Advantage contractor. Universal Care, Inc. is owned and operated by an experienced group of managed care executives and physicians. Universal Care, Inc. was founded in 1983. For more information, visit