This is the third installment in a series of 4 articles each one focusing on a key reason that basic contact management systems like ACT! and Outlook are keeping your business from reaching the heights of success you’re striving for.
Online PR News – 31-October-2009 – – How to Make the Competition Look Like Chumps Without Spending a Mint - by Craig Klein
Fast, effective response to your customers’ needs is crucial in today’s highly competitive and information based economy. Millions of small and medium sized businesses still rely on very basic customer information solutions for this mission critical function.
This is the third installment in a series of 4 articles each one focusing on a key reason that basic contact management systems like ACT! and Outlook are keeping your business from reaching the heights of success you’re striving for. In subsequent releases, we’ll focus on 1 additional reason ACT! and Outlook are holding you back and provide simple and effective tips for breaking these barriers.
Reason #3 that ACT! or Outlook or whatever technology you’ve tried are not working for you:
It’s not instantly available to the right people at the right times in the right places.
Now you’re seeing huge price tags right? Well, your experience thus far with Outlook or ACT! has been almost worst case scenario. You’ve paid for contact management software and you’ve spend hours installing it and connecting things to servers and maybe even set up synchronization between users. If you’re trying to run a business at the same time, you’re just plain out of time. Making all this stuff work right is not easy. Maybe you’ve got a top notch IT guy to handle it all but, he’s not cheap.
And then, after all the expense of getting it all set up, you turn it over to your sales team. This should not be a secret: Your sales reps are going to be all thumbs when it comes to adopting new technology. They are not sales reps because they love to sit and figure out software.
Tip #6 – It has to be “brain dead simple” to use the system and it has to work reliably. If the people get a little lazy and just don’t feel like putting the information in the contact management system sometimes, you are guaranteed to hear these excuses when you call them on it:
• The system was down.
• The sync didn’t work.
• I tried but it crashed.
• It was way too slow.
And so on…
Its technology and its new to your business so, there are going to be glitches. Whatever you choose as your technology mix, you’d better be able to keep it running so its up when your sales reps need it. If they have trouble getting it to work when they need it, you are turning a touch challenge into a expedition over Everest.
The bottom line is you need someone who can put keeping it working front and center all the time. If you’re going to use ACT! or Outlook or any other internally managed solution, you need someone on your staff that has the IT skills and the people skills to manage all this as a priority everyday.
Now, in today’s world, the system really has to be web based unless you’ve got some major league IT infrastructure already. People work at the office, at home and on the road. They need access to your contact management system in real time, from all these places. So, if you want to run it internally, you’ve just ratcheted up the IT management costs another notch.
Take a look at this article - http://www.salesnexus.com/article-get-act-online.php written by a Charles Volz, an ACT! Certified Consultant, about the different options for getting ACT! available online.
To know more about SalesNexus online CRM, click here – http://www.salesnexus.com/