Online matrimony enters social media space in India
01/25/2011

BharatMatrimony, the world’s first and largest matrimonial website, today announced its integration with Facebook® that would enable social media users to select the perfect life partner for themselves, their friends and family members.

Online PR News – 25-January-2011 – – BharatMatrimony, the world’s first and largest matrimonial website, today announced its integration with Facebook® that would enable social media users to select the perfect life partner for themselves, their friends and family members.

This integration will enable users of Facebook to search through millions of profiles enlisted on BharatMatrimony’s matrimonial database comprising over 20 million profiles to recommend the most suitable matches to their friends and family members.

The recommendation feature has been made possible by an exclusive application developed specifically for Facebook by BharatMatrimony engineers and is called the MatrimonyMaster (apps.facebook.com/matrimonymaster/).

In three simple steps, you can select the friend you want to see happily married, search suitable alliances for yourself and your friend and recommend the 5 best matches you think are great. The matrimony search, http://www.facebook.com/BharatMatrimony, allows for profiles to be searched via the following parameters: by age, gender, community, religion and by mother-tongue, to narrow down your search to the most relevant matches.

The application has several security features to ensure the recommended matches are accessible only to the suggested person. MatrimonyMaster has added a new dimension to online matrimony by taking it to the fast growing social media landscape.

Mr. Murugavel Janakiraman, Founder and CEO, BharatMatrimony says “Social media is the way forward in the way we communicate and interact. For the younger generation, it goes beyond being merely a social platform to dictating their preferences and choices. Through our application on Facebook, our users can now avail of the benefits of a social medium while allowing family and friends to be an integral part of the selection process. The sheer number of choices available to our users, given Facebook’s magnitude and our exhaustive subscriber base, will ensure perfect matches for almost everybody.”

Facebook currently has more than 500 million monthly active users worldwide and also the fastest growing in India with more than 15 million users.

About BharatMatrimony.com

BharatMatrimony.com, the world’s first and largest matrimonial website pioneered the concept of online matchmaking since 1997 and continues to be the indomitable leader in the matrimony space. The company has created a strong foothold in the matrimony category through its innovative features and technological advancements. Today, ‘matrimony’ as a word is synonymous with BharatMatrimony and it has become a place for people serious about seeking a life partner.

BharatMatrimony.com has earned the trust of more than 20 million members worldwide and has been recognized by the Limca Book of Records, the Indian equivalent of Guinness Book of records, for record number of documented marriages online. The company has been profiled in NASSCOM's Showcase of Innovation Book 2006 & 2007; the book showcases the top 100 IT innovators in our country. BharatMatrimony pioneered and launched EliteMatrimony.com - an exclusive matrimony website for the super-rich, celebrities, royalty and the who's who of society. For more information, log on to www.bharatmatrimony.com

Consim Info Pvt. Ltd (Formerly known as BharatMatrimony) has been recognized for the prestigious Deloitte award ‘Fast 500 Asia Pacific 2009’ & ‘Fastest growing 50 technology companies in India’ in 2008. Also Consim recently bagged 2 awards with Red Herring - Red Herring Global 100 Award & Red Herring 100 Asia Award.

Media Contact:
Vijay Chithra
Blue Lotus PR
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