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UpTurn Agency adds press release distribution platform, Online PR News, to its suite of Marketing Ecosystem™ service offerings.

Online PR News – 01-March-2022 – Reno, NV – Digital Marketing Agency + Branding Boutique UpTurn Agency announced that it has acquired Online PR News, and it’s now mirroring company Online PR Media ( for an undisclosed sum. This valuable asset will act as a marque service offering in their already successful and fully custom integrated Marketing Ecosystem™, plus this deal is set to “TurnUp” Online PR News, and Online PR Media bringing the brand to another level.

Online PR News founders Kevin Petersen, and Tara Geissinger will continue to guide growth for the UpTurn team. Kevin is the Mentor at Online PR News, and Tara is an Advisor. Petersen commented, "After 12 years successfully building this Press release business, we're ready to focus on other ventures and transition day-to-day operations to a larger team." Petersen said, "This is a great opportunity for us to watch future growth while continuing to help clients with their content management through our other ventures."

This is a great opportunity for us to watch future growth while continuing to help clients with their content management through our other ventures.

UpTurn Co-Founder and COO, Amanda Holt, stated, "I couldn’t be more excited about adding the Online PR News brand to our existing operations. Kevin and Tara have done an amazing job building brand reputation, and loyalty through a tradition of outstanding customer service—UpTurn is excited to TurnUp their success."

According to Holt, Online PR News customer editorial team is staying with the company, and she will be joining the team as Chief Editor at Online PR News, and Chief Creative at Online PR Media.


About Online PR News: Online PR News is a 12-year-old Press release management, and distribution company syndicating to more than 150 media outlets, and 600,000 unique users. Celebrating over 230,000 published press releases, and over a decade in business; paired through strategic partnerships with over 5,000 websites, including

About UpTurn Agency: UpTurn Agency is a Full-Service Digital Marketing Agency and Branding Boutique located in Reno, NV; home to The Marketing Ecosystem™. We offer award-winning real-time solutions to our successful portfolio of clients.

Media Contact:
Ashlea Nichols

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Business Changes Covid-19 OPM Communicating Business Changes To Customers Amid COVID-19

As the world continues to navigate the COVID-19 pandemic, businesses have had to change the way they operate. The best way to help customers find accurate information about your business is to make sure they're aware of all changes that affect their experience. Think operating hours, in-store policies and capacity limits, changes to shipping or exchange/return policies, service options for restaurants, etc. These changes may also include positive benefits for customers, such as free online shipping when stores are closed, free food delivery, or virtual appointments and meetings (saves gas!). 

Because people look for information about a business in so many different places, it's important to have a process for communicating across a variety of channels. Follow this 6-step process to quickly and consistently communicate business changes to customers. 

#1 - Update Your Google Business Profile

This is especially important for local businesses, as this is how most people will quickly find your hours, phone number, address, website, reviews, and get one-click directions to you. If your hours change, make the update on your Google listing first and foremost. For restaurants, you can even specify dine-in, curbside pickup, and delivery options that will display right on your Google listing.

#2 - Take To Social Media

Next, announce any changes on your social pages. For critical changes, like changes to operating hours or a new policy requiring masks in your store, pin the announcement to the top of your page.

#3 - Send An Email

Many businesses will agree that email is still their most effective means of communicating with customers. While a general blast to your whole list will suffice, also consider segmenting your lists so that you can communicate business changes only to those customers affected (i.e. one doctor's hours are changing). When customers receive information that is relevant to them, they're more likely to stay engaged and continue opening emails from you. 

#4 - Send A Text

If you use SMS marketing, a quick text is a great way to communicate business changes to customers who have opted into your list. 

#5 - Tell The Media

Use an online press release to communicate your business changes. A press release has several distinct advantages. First, it gives you the platform to provide context. Especially if customers may be inconvenienced, it helps to give your reasoning (i.e. a yoga studio is choosing to remain closed because the owner has a high-risk family member). Next, it may catch the attention of journalists. If your business changes will have a major impact on your community, it may warrant a mention in your local news. We'd go a step further and say that if this is the case, you should proactively reach out to local journalists and share your press release directly. Finally, an online press release has SEO value. If someone searches your company name along with a question, Google may return your press release as a search result. 

#6 - Update Your Website

Update your business hours, policy changes, and anything else your customers need to know on your website. A lot of businesses are using banners on their homepage to communicate policy changes and important notices "Due to COVID-19." This is a great way to quickly get the information on your website without any major changes to your site. 

Online PR Media Is Here To Help!
2020 has thrown us quite a few curveballs, and we've learned to bob and weave and adapt and overcome! Stay connected with your customers and let them know about any business changes that affect them using a variety of channels. If you have any questions about using online press releases, we're here to help!

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