Jan 03 ' 19 - by Kevin Petersen - Tutorials - 0Write Better Press Releases In 2019 It’s the New Year, and you’re feeling ambitious! You’ve mastered the basics in How to Write an SEO Press Release, and now, you’re ready to bring your press release writing skills to the next level. In the ever-evolving world of search engine optimization and online marketing strategies, knowing and applying the latest tactics to your writing is critical if you want your press releases to stand out. Here, you’ll find the latest tips to stay ahead of the game so you can write stronger press releases and make the most of them in the publicity climate of 2019.
Dec 18 ' 18 - by Kevin Petersen - Tutorials - 05 Ways To Increase Your Website Visibility This Holiday Season For online retailers, driving website traffic during the holiday season is critical to meeting sales goals. Even major retailers have to ramp up efforts to increase visibility this time of year. Whether traffic is sluggish, or you just want to add some new strategies to your plan, here are 5 ways to increase website visibility this holiday season.
Dec 11 ' 18 - by Kevin Petersen - Tutorials - 0Simple Social Media Marketing Tricks To Boost Holiday Sales It’s the most wonderful time of the year, and even large retailers rely on consumers' Q4 spending habits to make up a huge chunk of their total annual revenue. During the holiday season, people are even more prepared than usual to open their pocketbooks. In fact, the average American plans to spend nearly $800 on Christmas gifts this season. Want a share of the action? Using social media marketing greatly increases your chances; a recent study showed that 37% of online shoppers say they use social media for purchase inspiration. Here are some quick tips to help you capitalize on an audience that is ready to spend.
Nov 29 ' 18 - by Kevin Petersen - Tutorials - 0How To Promote Your Press Release On Social Media Did you know that hitting "submit" on your press release is just the first step in sharing your company's news? For maximum reach and exposure, social media is an invaluable tool for promoting your press release and getting it in front of your target audience. We've previously talked about what to do after submitting your press release. Now, let's take a specific look at leveraging the power of social media to promote your release and share your news far and wide.
Nov 15 ' 18 - by Kevin Petersen - Tutorials - 0How To Choose A Press Release Topic You know that press releases can be leveraged to help your business gain online and media visibility, increase web traffic, and market your business. And yet, we hear time and again that businesses are stumped when it comes to drumming up a topic. They think they're not doing anything important enough, that the news needs to be earth-shattering to warrant a press release. But that's simply not the case. Your news just needs to matter to your audience. Here are 10 powerful topic suggestions to use as a guide when creating effective, newsworthy online press releases that will catch the attention of your target audience. (Psst… if you already have an Online PR Media account, you can access FREE press release templates for all 10 of these topics, and more!)
Oct 25 ' 18 - by Kevin Petersen - Tutorials - 0Press Release Editorial Guidelines Our goal at Online PR Media is to help you gain visibility for your company. To remain a trusted source for search and journalists, the news releases we publish must meet certain quality guidelines. Following these guidelines helps you create a message that better resonates with journalists, influencers, potential customers, and strategic partners. To ensure a smooth and successful distribution, your press release should:
Oct 04 ' 18 - by Kevin Petersen - Tutorials - 0Professional, Turnkey News Release Videos For Your 2019 PR Strategy A press release is most successful when it gets your news in front of your target audience. And what's the latest tool that PR professionals are loving for reaching and engaging audiences online? Video. When used effectively, a professionally produced press release video can be an extremely powerful tool for getting your organization’s news out to a wide audience and making a significant SEO impact.
Sep 01 ' 18 - by Kevin Petersen - Tutorials - 0What Are Anchor Text Links, And How To Use Them In Your Press Release
If you're new to writing press releases, you may be wondering about using anchor text links. Or maybe even what they are to begin with! An anchor text link is just online marketing speak for words that go somewhere when clicked. You see them all the time in your daily ramblings around the web. They're usually underlined and colored, often blue, although modern website templates offer more choices for matching the look of links to a site's branding.
Looks aside, the function of anchor text links is the topic today, and more specifically how to effectively use them in your press releases. Some quick research on the topic reveals some controversy around anchor text links. To quickly clarify before going on, there absolutely IS a right way and a wrong way to use anchor text links. Knowing the right way to use them, and having the right expectations when creating content, is key to success.
First, let's take a closer look at the history of anchor text links and why we're sharing information about this topic to begin with.
Aug 12 ' 18 - by Kevin Petersen - Tutorials - 0Online PR Media’s 6-Step Press Release Strategy Something exciting has happened at your company - a new product launch? a sale or promotion? an award? a new website feature? - you want to share the news! But, how do you get the word out? Using a press release for a newsworthy event is a great way to showcase these developments. Before digging in though, you need to have a plan. Not sure where to start? We've put together a six-step plan to help you integrate ongoing press releases into your marketing plan. Once you master the process, you'll be able to grind out exceptional press releases in no time - dare we say monthly? - to leverage this valuable strategy.
Jul 16 ' 18 - by Kevin Petersen - Tutorials - 0You’ve Written And Published A Press Release – Now What? Press releases are one of the most effective ways to gain visibility for your brand, but they require a bit of finesse in their post-distribution promotion. After writing an SEO press release, there are a few steps you can take to promote the release to ensure it reaches the most people, on the most channels, in the most effective manner possible. Press releases are one of the most effective ways to gain visibility for your brand, but they require a bit of finesse in their post-distribution promotion. After writing an SEO press release, there are a few steps you can take to promote the release to ensure it reaches the most people, on the most channels, in the most effective manner possible.