Apr 07 ' 21 - by Kevin Petersen - Tutorials - 0Press Release Template: Announcing The Launch Of A Website Whenever possible, you should work from a template when creating a press release. Having a model to follow, no matter what type of press release you need to write, saves time and increases your productivity.
Oct 27 ' 20 - by Amber - Uncategorized - 0Communicating Business Changes To Customers Amid COVID-19
As the world continues to navigate the COVID-19 pandemic, businesses have had to change the way they operate. The best way to help customers find accurate information about your business is to make sure they're aware of all changes that affect their experience. Think operating hours, in-store policies and capacity limits, changes to shipping or exchange/return policies, service options for restaurants, etc. These changes may also include positive benefits for customers, such as free online shipping when stores are closed, free food delivery, or virtual appointments and meetings (saves gas!).
Because people look for information about a business in so many different places, it's important to have a process for communicating across a variety of channels. Follow this 6-step process to quickly and consistently communicate business changes to customers.
#1 - Update Your Google Business Profile
This is especially important for local businesses, as this is how most people will quickly find your hours, phone number, address, website, reviews, and get one-click directions to you. If your hours change, make the update on your Google listing first and foremost. For restaurants, you can even specify dine-in, curbside pickup, and delivery options that will display right on your Google listing.
#2 - Take To Social Media
Next, announce any changes on your social pages. For critical changes, like changes to operating hours or a new policy requiring masks in your store, pin the announcement to the top of your page.
#3 - Send An Email
Many businesses will agree that email is still their most effective means of communicating with customers. While a general blast to your whole list will suffice, also consider segmenting your lists so that you can communicate business changes only to those customers affected (i.e. one doctor's hours are changing). When customers receive information that is relevant to them, they're more likely to stay engaged and continue opening emails from you.
#4 - Send A Text
If you use SMS marketing, a quick text is a great way to communicate business changes to customers who have opted into your list.
#5 - Tell The Media
Use an online press release to communicate your business changes. A press release has several distinct advantages. First, it gives you the platform to provide context. Especially if customers may be inconvenienced, it helps to give your reasoning (i.e. a yoga studio is choosing to remain closed because the owner has a high-risk family member). Next, it may catch the attention of journalists. If your business changes will have a major impact on your community, it may warrant a mention in your local news. We'd go a step further and say that if this is the case, you should proactively reach out to local journalists and share your press release directly. Finally, an online press release has SEO value. If someone searches your company name along with a question, Google may return your press release as a search result.
#6 - Update Your Website
Update your business hours, policy changes, and anything else your customers need to know on your website. A lot of businesses are using banners on their homepage to communicate policy changes and important notices "Due to COVID-19." This is a great way to quickly get the information on your website without any major changes to your site.
Online PR Media Is Here To Help!
2020 has thrown us quite a few curveballs, and we've learned to bob and weave and adapt and overcome! Stay connected with your customers and let them know about any business changes that affect them using a variety of channels. If you have any questions about using online press releases, we're here to help!
Oct 07 ' 20 - by Kevin Petersen - Press Release - 0Using Online Press Releases During The Holiday Season
As we round the last corner of the year, it's officially time to start thinking about holiday offers. For most brands, the holiday shopping season kicks off with Black Friday and Cyber Monday, followed by a whirlwind December. And the time to start promoting your holiday offers? Now. We recommend you start gearing up in September by creating content like email campaigns and social media posts, and shoring up your website with conversion marketing strategies like onsite retargeting offers, a streamlined checkout process, and a cart recovery campaign.
Then, you're ready to hit launch in late October, early November.
While we always recommend a smart mix of communication strategies, including email, social media, in-store, and online promotions, don't forget the value of using online press releases as well. Here are 5 advantages of using press releases during the holiday season.
#1 - Promote Your Holiday Deals
The primary reason for using a press release is to share your news! Let potential customers know about special offers and promotions, one-day-only shopping events, in-store events and promotions, temporary holiday hours or policies, shipping offers, and anything else that affects their holiday shopping experience.
#2 - Get In The News
Especially for local and brick and mortar stores, your holiday promotions could have a big impact on your community. If you're hosting an event, like pictures with Santa, attending local pop-up shopping events, or donating a portion of your proceeds to a local charity, try and get your name in the news!
Publishing your press release is the first step. Next, you should share it on your website and social media sites. Finally, you should do some digging to find the contact information for journalists and editors at your local newspapers, community magazines, and television networks and ask them to share your holiday happenings.
#3 - Boost SEO
A natural benefit of publishing online press releases is the SEO value they have. A well-written SEO press release that answers a question or solves a problem, that contains strategic anchor text links, and that is optimized for long tail keywords is more likely to rank organically in the search engine results pages.
#4 - Increase Website Traffic
In addition to your release potentially ranking in the SERPs for keyword searches, online press releases also help drive website traffic directly from the news and media sites where they're syndicated. Online PR Media partners with more than 5,000 news and media sites, and many customers receive 100+ full-page reprints on these reputable outlets. When you upload your press release for distribution, you can choose up to 7 industries that help us decide where to send your news. By choosing relevant industries, your news goes directly to the news and media sites that cover those industries; whose readers consume news just like yours!
This gives you direct access to a previously untapped and unattainable audience that may see your news and visit your website.
#5 - The Wire Is Quiet In December
Using press releases to share your holiday offers in October and November is pretty common, but December is a slow month for press releases. Why? Maybe because companies are in holiday mode, wrapping up the year and waiting for the New Year to start "working" again. Maybe retailers assume shoppers have already made up their minds by December or they're just too busy with the holiday rush to focus on marketing.
But December is the perfect time to publish press releases because the wire is quiet. There will be less competition for placement, journalists will be actively looking for stories, and customers will be looking to snag last minute deals. Even online retail giant, Amazon isn't above using press releases to communicate their December promotions!
Plan Your Holiday Press Strategy Now
There's still plenty of time to incorporate online press releases into your holiday marketing strategy. Need help with writing or selecting a distribution package? Online PR Media is here for you!
Oct 01 ' 20 - by Kevin Petersen - Tutorials - 0Holiday Publicity Ideas For Any Business The end of the year is jam-packed with holiday happenings. Is your business leveraging them to gain publicity? You should! From Halloween through Christmas, there are no shortage of ways to get in front of potential customers that are preparing for the holiday shopping season. Let's take a look at each month in the fourth quarter and give you some ideas for both online and in-store publicity ideas. Take what works for your business and incorporate the ideas into your holiday marketing strategy!
Sep 10 ' 20 - by Kevin Petersen - Tutorials - 0Using Picreel To Get More From Your Press Release Traffic
If you're sharing your company's news using online press releases, then you already understand the benefits and excellent exposure it provides. But what happens when a reader actually comes to your website from your press release? Are you ready and waiting for them? Do you have a clear call to action (what you want them to do on your website), and an easy way for them to do it?
Planning ahead and setting up dedicated forms and pop-ups can help you get more people to act on your call to action.
Here's how to do it.
Create Dedicated Landing Pages
A landing page is simply the term for a page on your website that exists for a specific purpose. It is usually not part of your main website navigation. Instead, the URL (web address) is used in ads, emails, and even in press releases to direct visitors to a specific page to learn more about a product or service, fill out a form, or complete some other action.
Versus just sending visitors to your homepage where they aren't sure where to go or what to do, a landing page has a clear call to action, the information a visitor needs to make a decision, and an easy way to do it.
Best Practices For Using Landing Pages In Your Press Release
Targeted Pop-Up Offers
Pop-ups can be used separately or in conjunction with landing pages. The advantage of pop-ups is that they can be used anywhere on your website. Picreel also has very specific targeting options that allow you to show pop-ups to visitors based on how long they have been on a page, how far they've scrolled, how many pages they've visited, and a host of other options.
You can also target pop-ups based on where a visitor came from. Yep, even from your press releases!
Our partners over at Online PR Media recently shared a post about using UTM tracking codes in your press releases. It's a feature in Google Analytics that allows you to create a custom code to add to the URL (web address) of one of your website pages. The code allows you to track the link's performance, which effectively also tells you something about the press release's performance.
It also allows you to customize pop-up offers for people coming to your website from that link.
Creating A Pop-Up Offer Targeted To Your Press Release
Let's go back to the webinar example and create a pop-up that only displays to the people that click the UTM link from your press release.
In Google Analytics, go to the Campaign URL Builder and enter the parameters for your UTM code. For a webinar signup, the parameters could look something like this:
Website URL: the web address of whatever page on your website you want to link to and track (i.e. https://example.com/webinar/)
Google Analytics will then generate a custom URL with the UTM code.
Next, head over to your Picreel dashboard and create a new campaign to invite visitors from the press release to sign up for the webinar (we conveniently already have a webinar template, should you ever need one!).
Once you're happy with the design and wording, save your campaign and move on to Target Options.
Scroll down to Other Options, then expand the "where visitor came from?" section.
Select "referring domain"
And then paste in your UTM.
Now, anyone who reads your press release and clicks on your "webinar" link will be directed to your website and shown this uber-specific pop-up offer.
Imagine the possibilities! With a little forethought and planning, you can get so much more from your press release traffic.
Get Started With Picreel In Minutes
Ready to see just how much more? Try Picreel for free for 30 days - no obligation and credit card required. For a limited time, we're also offering FREE setup services for new customers. We will setup Picreel on your website, create an offer your customers will love, and launch it on your website. Contact us to learn more or schedule your setup today.
Jul 07 ' 20 - by Kevin Petersen - Tutorials - 0The 5-Minute Guide To Creating A Press Release Call To Action That Converts Each time you publish a press release online, you do so in the hopes that it will accomplish a specific goal. You want to share your news, yes, but you should also want readers to take some action -- convert, contact, connect, share, sign up, and eventually even buy! That's where a call to action comes in handy. When used the right way, it prompts your reader to do something after reading your press release. That can mean the difference between a reader who soon forgets about you, and one who takes the next step toward building a relationship.
Jun 01 ' 20 - by Kevin Petersen - Tutorials - 0Father’s Day Promotions To Boost Your Bottom Line On June 16th, folks in the U.S. will be celebrating fatherhood and honoring their dads. Fathers Day gives us a chance to commemorate their contributions - not only to their families, but to their communities as well. For the sharp marketer, it's a great opportunity to host promotions that remind your customers about the value of their dads and husbands.
May 01 ' 20 - by Kevin Petersen - Tutorials - 04 Budget-Friendly Summer Promotion Ideas That Can Heat Up Your Business Even though summer is still a few months away, now's the time to plan how you'll take advantage of the season to promote your business. Companies regularly report slowing sales during the summertime as their customers leave on vacation. Why not pull out the marketing stops to add a little sales sizzle to your summer?
Mar 07 ' 20 - by Amber - Tutorials - 0Smart Publicity Ideas For Attorneys: 4 Ways To Build Buzz Around Your Practice Running a law firm is hard work. Getting up to speed on your clients' cases and performing the work they need is only the beginning. You also need to market your practice to make sure new clients can find you. That's the part most attorneys neglect. Fortunately, there are numerous ways to promote your practice. From publishing a newsletter to organizing free seminars, a little effort and action can go a long way. The problem is, many of them are costly, either in terms of time or money (and sometimes both). One of the most productive ways to get your name in front of prospective clients is to generate publicity for your firm. Unlike buying space in the Yellow Pages or time on television, good PR doesn't have to cost an arm and a leg. Nor does it have to monopolize your time. Sometimes, all you need is a little creativity. Read on for 4 simple and inexpensive ways to generate lasting buzz around your practice.
Jan 17 ' 19 - by Kevin Petersen - Tutorials - 0Tips For Using A Press Release To Promote Your Book You’ve spent months, maybe even years, slaving at your keyboard. You’ve overcome countless cases of writer’s block. You’re researched, written, and revised. You’ve gone back and forth with an editor. Finally, the time has come: your book is being published. The time and energy that have gone into your book deserve nothing but the best chance for success. Now comes the key question: how are you going to sell it? While there are no shortage of companies offering their services to help market your book, these services are often extremely costly with no hard results guaranteed. Conversely, online press releases are a simple, flexible, and cost effective way to help promote your new book. Here are some tips for using online press releases to walk consumers through the buying journey to maximize your sales.