Nov 29 ' 18 - by admin - Tutorials - 0How To Promote Your Press Release On Social Media Did you know that hitting "submit" on your press release is just the first step in sharing your company's news? For maximum reach and exposure, social media is an invaluable tool for promoting your press release and getting it in front of your target audience. We've previously talked about what to do after submitting your press release. Now, let's take a specific look at leveraging the power of social media to promote your release and share your news far and wide. First, Grab A Relevant Link While you may be eager to share your news with your followers, it can sometimes take a minute for news and media sites to pick up stories. Wait 24 hours after submitting your press release, then go to your Dashboard on Online PR Media, and view the report for the release you want to share. You'll see a list of full-page reprints where your press release has been published. This is why Online PR Media is such a valuable partner in your press release distribution strategy; the report you get for each press release is a veritable goldmine of links that prove your press release is getting noticed. You'll want to share your press release from a relevant media source. For example, if you're a national company reporting financial earnings and the Wall Street Journal runs your release, that's amazing! Use that reprint as a tool to build credibility with your audience. Likewise, if you're a construction company in Buffalo, New York and you want locals to know about your emergency services following a storm, look for your press release on a local outlet, like The Buffalo News to show that you're a local business. Tell Your Followers Why They Should Care About Your News How you share your news on social media will largely depend on your audience/followers. Are they customers following you for deal alerts? Investors keeping tabs on you? A mix of both? While you can do a single post that simply announces the news and shares the link, a better strategy might be to segment your followers and personalize the message based on why each audience should care. As with all online content, assume that your followers always want to know, "what's in it for me?" If in sharing your news you answer that question - tell them why they benefit from the news - they're more likely to click, read and take action. Here's an example: say you're an online retailer. You have a mix of followers on social media, and you want to share your recent press release about third quarter earnings being up 25% over last year. Your investors or shareholders care because you making more money means they're making more money. And maybe your customers care because you're taking some of that profit and putting it into a new automation system that will significantly reduce shipping costs. In this case you could create separate posts for each audience to announce your news in a relevant way. Consider Paid Social Advertising Deciding if you want to pay to have your news reach more people on social will depend on the topic. Using the example above, it probably wouldn't make sense to create a paid ad just to announce your earnings report. However, dropping your shipping costs as a result of those earnings could be a major draw for new and repeat customers. All social platforms, including Twitter, Facebook, LinkedIn, and Instagram offer a paid element. The beauty of paid social advertising is that you can target your audience on a very granular level: by location, demographics, interests, etc. Meaning, your ad is only shown to your ideal customer, giving you tight control over advertising costs while sharing your news with the people who are most likely to take action. Start A Conversation Remember, social media is a form of two-way marketing. Don't toss up posts and share your press release for the sake of meeting your daily quota. Share your news because it matters to your audience. Ask a question. Invite opinions. Reply to commenters and let them see there are real people behind the news. This is also a great opportunity to be more candid and share additional information that wasn't succinct enough for a news release, but that adds value to the story. So let's recap. After you hit submit on your press release, it's time to leverage the power of social media to continue sharing your news. This is accomplished in four simple steps:
Nov 15 ' 18 - by admin - Tutorials - 0How To Choose A Press Release Topic You know that press releases can be leveraged to help your business gain online and media visibility, increase web traffic, and market your business. And yet, we hear time and again that businesses are stumped when it comes to drumming up a topic. They think they're not doing anything important enough, that the news needs to be earth-shattering to warrant a press release. But that's simply not the case. Your news just needs to matter to your audience. Here are 10 powerful topic suggestions to use as a guide when creating effective, newsworthy online press releases that will catch the attention of your target audience. (Psst… if you already have an Online PR Media account, you can access FREE press release templates for all 10 of these topics, and more!)
Oct 25 ' 18 - by admin - Tutorials - 0Press Release Editorial Guidelines Our goal at Online PR Media is to help you gain visibility for your company. To remain a trusted source for search and journalists, the news releases we publish must meet certain quality guidelines. Following these guidelines helps you create a message that better resonates with journalists, influencers, potential customers, and strategic partners. To ensure a smooth and successful distribution, your press release should: Be Newsworthy - First and foremost, your press release should be newsworthy and informative in nature. Your release should have a legitimate news angle that is appropriate for news media sites and relevant to your audience. Be Accurate - Your release should contain complete and accurate facts and proper attribution for any sources cited outside of your own organization. For legal matters, press release must contain a case number, court of record, or other public legal documentation. Be Objective - The tone of your press release should be professional and objective. Write in the third person and avoid using a conversational tone. Words like "I", "you", and "we" should only be used in the quotes. Be from a Clear News Source - The news source is the company submitting the press release. The company should be clearly named in the title of the release. And it should be clear how the company is related to the news being announced. Be an Acceptable Length - Press releases should be a minimum of 250 words, and not more than 800 words for readability. For extended distribution on PR Newswire, and for international releases, word count is very specific and overages are an additional charge. Please contact firstname.lastname@example.org before you begin writing if you have purchased extended distribution. Contain a Valid Media Contact - A valid media contact is required for all Online PR Media press releases. The minimum requirement is a name, email and phone number. The media contact can be someone from the news source (company submitting the release), or a person at the agency representing the news source. Be Properly Formatted - Online PR Media requires the body of your release to be uploaded as plain text. Avoid HTML tags, tables, non-standard formatting, and special characters. Not Contain Excessive Links - Online PR Media allows four anchor text links. Links should not be spammy or keyword-stuffed. Links should direct readers to helpful, relevant sources related to the news topic. Online PR Media provides separate fields for links; do not use HTML in the body of the release. Learn more about using anchor text links here. Not be Promotional - Advertorials, overtly-promotional content, sales pitches, and strong opinion-based writing will not be approved by Online PR Media editors for distribution. Not be Duplicated - Each press release you submit should be completely original. Duplicate releases or content copied from other sources will not be approved. Not be Disreputable - Sites that offer adult products and services, escort services, illegal products and services, scams and pyramid schemes, or iPhone unlocking products are not acceptable news sources. These releases will not be approved or distributed by Online PR Media. Online PR Media's editors review every press release before distribution. While our editors determine if your release is appropriate and meets editorial guidelines, they are also your partner in success. Unless you opt-out at upload, they will provide editorial suggestions to improve your press release for the most successful distribution possible. Have specific questions about writing or formatting your press release? We're here to help! Contact our editors at email@example.com for questions about editorial guidelines while writing your press release.
Oct 04 ' 18 - by admin - Tutorials - 0Professional, Turnkey News Release Videos For Your 2019 PR Strategy A press release is most successful when it gets your news in front of your target audience. And what's the latest tool that PR professionals are loving for reaching and engaging audiences online? Video. When used effectively, a professionally produced press release video can be an extremely powerful tool for getting your organization’s news out to a wide audience and making a significant SEO impact.
Sep 01 ' 18 - by admin - Tutorials - 0What Are Anchor Text Links, And How To Use Them In Your Press Release
If you're new to writing press releases, you may be wondering about using anchor text links. Or maybe even what they are to begin with! An anchor text link is just online marketing speak for words that go somewhere when clicked. You see them all the time in your daily ramblings around the web. They're usually underlined and colored, often blue, although modern website templates offer more choices for matching the look of links to a site's branding.
Looks aside, the function of anchor text links is the topic today, and more specifically how to effectively use them in your press releases. Some quick research on the topic reveals some controversy around anchor text links. To quickly clarify before going on, there absolutely IS a right way and a wrong way to use anchor text links. Knowing the right way to use them, and having the right expectations when creating content, is key to success.
First, let's take a closer look at the history of anchor text links and why we're sharing information about this topic to begin with.
Once upon a time, it was a common SEO practice to use a ton of keyword stuffed links all going to a site's homepage in online content - including press releases. The idea was that with content published offsite (not on a company's own website), such as with guest blogs and press releases, the more links from third party sources a site had pointing to it, the more credible the site appeared. When combined with the technique of using high-ranking keywords in third party links, websites that practiced this SEO strategy saw an instant and lasting boost in their rankings.
It was such a popular and effective strategy, that agencies sold "link building" packages, promising website owners a certain number of "backlinks" (links from third party sources linking back to a website) each month. It worked. Search results were riddled with crappy, keyword-stuffed, over-linked content that was effectively clickbait for users conducting legitimate searches for legitimate answers. The result? A website may rank #1, but visitors weren't staying on the site, much less converting on anything.
Users were annoyed. And Google caught on.
In 2012, Google launched Penguin, an algorithm update that stopped giving juice to low-quality content with spammy links. It buried that content in the furthest reaches of the SERPs where no one goes, and in some cases even penalized sites that continued trying to game the system.
SEO experts agreed that anchor text links were dead. But then something incredible came of the change that tanked the rankings for so many sites. The top results in the SERPs were suddenly filled with USEFUL information. RELEVANT content that actually made sense, provided value to readers, answered questions, and helped users have a better search experience.
That was Google's intention. And really, isn't that the ultimate goal when creating content for your brand? Create great content FIRST… then figure out how you can link to related and relevant materials (maybe it's on your website, maybe it's not!) to support your content and create the best experience for readers.
Now let's dig into some specific best practices for using anchor text links in press releases.
The overarching goal of distributing a press release is sharing relevant news about your company to a specific audience (customers, investors, etc.). News that matters to people is more likely to get picked up by prominent publications, catch the attention of journalists, reach a greater audience, and ultimately get read and shared by your target audience.
Five links in a two-sentence paragraph is too many, and Google will see it as spammy. Resist the urge to link to every applicable page on your website. Less really is more if you take the time to plan out your links and make them count by linking to relevant materials that truly support your news.
If you use Online PR Media to distribute your press releases, we allow a maximum of 4 anchor text links. We do this specifically help protect you against accidentally spamming your release with too many links.
The problem that Google Penguin addressed was not just too many links, but too many anchor text links in a site's link profile that matched their onsite optimization 100%. Meaning, if a website is optimized for the phrase "weight loss supplements" and all, or most, of their backlinks are exactly "weight loss supplements," it is clear they're attempting to build links artificially to rank higher. This is the content Google penalizes.
This doesn't mean you can't use keywords in your links. It just means the words and your strategy need to be varied. Here are some considerations:
Getting links back to your website is a normal part of any comprehensive online marketing strategy. Google knows this. Google also knows there are going to be places where you publish regularly - and get backlinks from regularly - that, while not necessarily artificial and spammy, are not organically earned links you want accumulating in your link profile. On the other hand, there will be some mentions and one-off publications and subsequent links back to your site that you definitely DO want in your link profile!
When you create a link, you are allowed to tell search engines whether you want it recognized and indexed, or not.
A "no-follow" link tells search engines to ignore it. It won't be indexed and it won't be counted for or against your link profile. A "do-follow" link is the opposite; it's added to your link profile and the content is appropriately indexed.
Why would you want a no-follow link? Let's talk specifically about press releases. If PRs are a part of your regular marketing plan and you send several (think 2 or more per week), you're going to quickly accumulate lots of backlinks in your link profile. Even if you're varying your keyword and linking strategy, you're going to have some overlap with that frequency. In this case, you may decide to only make the most important and newsworthy releases do-follow links, and set the others to no-follow.
The opposite is true if you seldom send press releases, and you have a really stellar topic. Do-follow links will help your content get found, and ensure the credible third-party links are added to your link profile.
When you upload a press release to Online PR Media, your anchor text links are "no-follow" by default. Again, this is to protect users against accidentally adding unwanted links to their link profile. If you want to make your links "do-follow," simply check the box at upload.
Your linking strategy will be specific to your business, your news, and the resources you're linking to. However, this is a general guide for optimizing the 4 links and full URL in your OPM press releases.
We hope this resource has been helpful in understanding anchor text links and how to use them in your press releases. The best part is that we have expert SEO press release editors on staff who can provide recommendations and editorial tips to help you get the most from your PRs.
Aug 12 ' 18 - by admin - Tutorials - 0Online PR Media’s 6-Step Press Release Strategy Something exciting has happened at your company - a new product launch? a sale or promotion? an award? a new website feature? - you want to share the news! But, how do you get the word out? Using a press release for a newsworthy event is a great way to showcase these developments. Before digging in though, you need to have a plan. Not sure where to start? We've put together a six-step plan to help you integrate ongoing press releases into your marketing plan. Once you master the process, you'll be able to grind out exceptional press releases in no time - dare we say monthly? - to leverage this valuable strategy.
Jul 16 ' 18 - by admin - Tutorials - 0You’ve Written And Published A Press Release – Now What? Press releases are one of the most effective ways to gain visibility for your brand, but they require a bit of finesse in their post-distribution promotion. After writing an SEO press release, there are a few steps you can take to promote the release to ensure it reaches the most people, on the most channels, in the most effective manner possible.
May 21 ' 18 - by admin - Tutorials - 0How To Write An SEO Press Release