Jan 17 ' 19 - by admin - Tutorials - 0Tips For Using A Press Release To Promote Your Book You’ve spent months, maybe even years, slaving at your keyboard. You’ve overcome countless cases of writer’s block. You’re researched, written, and revised. You’ve gone back and forth with an editor. Finally, the time has come: your book is being published. The time and energy that have gone into your book deserve nothing but the best chance for success. Now comes the key question: how are you going to sell it? While there are no shortage of companies offering their services to help market your book, these services are often extremely costly with no hard results guaranteed. Conversely, online press releases are a simple, flexible, and cost effective way to help promote your new book. Here are some tips for using online press releases to walk consumers through the buying journey to maximize your sales. The Release You finished your new book - but no one can buy it if they don’t know about it! Including a press release as part of your launch strategy will help your book stand out. By their nature, press releases are of limited length - meaning you’ll be forced to pack a punch into 500-800 words, long enough to get the point across but also keep the audience’s attention. Also unique to the press release is the tone in which it’s written (refresher available here). With a press release, your book release becomes an urgent and important event. What to include: We recommend using the following format for your launch press release:
Jan 03 ' 19 - by admin - Tutorials - 0Write Better Press Releases In 2019 It’s the New Year, and you’re feeling ambitious! You’ve mastered the basics in How to Write an SEO Press Release, and now, you’re ready to bring your press release writing skills to the next level. In the ever-evolving world of search engine optimization and online marketing strategies, knowing and applying the latest tactics to your writing is critical if you want your press releases to stand out. Here, you’ll find the latest tips to stay ahead of the game so you can write stronger press releases and make the most of them in the publicity climate of 2019. Headlines Still Matter It’s been said many times before, but it bears repeating: your press release headline matters. Your headline is the first thing people see. Whether or not your audience reads your press release greatly depends on the strength of your title. Is it intriguing? Is it relevant? According to Holly Chessman, VP Marketing at Glowtouch: “If your title doesn't catch me from the first moment, I won't read your release. Make sure your title contains appropriate keywords and some good, solid meat. Moreover, the more interesting the wording of the title, the more likely I'll be to share it. That doesn't mean clickbait – it just has to show that the piece is providing valuable information that it would behoove me to share.” (Forbes) So a great headline means increased reads and increased shares. How do you make it intriguing? When creating your headline, Cision’s suggestions include:
Dec 18 ' 18 - by admin - Tutorials - 05 Ways To Increase Your Website Visibility This Holiday Season For online retailers, driving website traffic during the holiday season is critical to meeting sales goals. Even major retailers have to ramp up efforts to increase visibility this time of year. Whether traffic is sluggish, or you just want to add some new strategies to your plan, here are 5 ways to increase website visibility this holiday season. #1 - Advertise This may seem obvious, but it's true that sometimes you have to spend money to make money. Advertising is a fast, effective way to drive traffic to your website. During the holiday shopping season, people are quite literally looking for places to spend their money. They want to hear about your deals! Here's how to get in front of potential customers with paid advertising: Retargeting - Also called remarketing, retargeting basically "follows" your website visitors around the web and conveniently shows them ads of the products they viewed on your site. This is a great way to combat shopping cart abandonment and get shoppers to return and complete their transaction, especially if you include a special offer on the ad. Social Media - Every major social media platform offers some type of paid advertising. What's great about this form of advertising is that you don't have to have a lot of followers to reach a lot of people with your ads. Social ads offer very granular targeting; you can show ads based on demographics, geographics, interests, and browsing history. Pay-Per-Click - PPC allows your website to compete with organic results in the SERPs (search engine results pages). You are essentially "bidding" on specific keywords (meaning, if a competitor has a higher budget for the same keyword, their ad will rank above yours), and paying that amount every time your ad is clicked. Onsite - Capturing shoppers' attention and getting them to make a purchase while they're already on your site is the ideal time. It's also the most affordable. You can use banner ads, videos and even pop-up offers to promote your holiday deals and convert visitors into buyers. #2 - Leverage Google Google holds a lot of power when it comes to your website's visibility in the SERPs. While the precise algorithms used to rank sites and content are somewhat of an enigma, Google provides a ton of helpful resources and very clear guidelines for the type of content it does (and does not) like. If you're not already using Google Search Console (formerly called Webmaster Tools), you'll want to get onboard with this super useful tool. Most notably, you can use the console to submit your website and sitemap to Google - essentially telling Google that your site exists and should be indexed. Additionally, you can view your site's backlinks and tell Google if they should ignore any, view and resolve any crawl errors, analyze your site's traffic and performance, and submit individual URLs for crawling, such as when you create new content on your site (i.e. blog post or landing page), and get helpful tips for optimizing your website. #3 - Get Social In addition to paid social media advertising, you can leverage social media in a variety of free or cheap ways as well. The ultimate goal is to get potential customers' attention and drive them to your website to make a purchase. You can do this by:
Dec 11 ' 18 - by admin - Uncategorized - 0Simple Social Media Marketing Tricks To Boost Holiday Sales It’s the most wonderful time of the year, and even large retailers rely on consumers' Q4 spending habits to make up a huge chunk of their total annual revenue. During the holiday season, people are even more prepared than usual to open their pocketbooks. In fact, the average American plans to spend nearly $800 on Christmas gifts this season. Want a share of the action? Using social media marketing greatly increases your chances; a recent study showed that 37% of online shoppers say they use social media for purchase inspiration. Here are some quick tips to help you capitalize on an audience that is ready to spend. Host A Contest Hosting a contest to win a giveaway, or even a discount, gets people talking about your brand. And of course, who doesn't like to win free stuff!? Posting a contest generally creates interaction with your post (think likes, shares, and comments), and in most social platforms, this engagement translates to higher post reach. Additionally, you can create contests that involve your followers sharing your brand content, tagging your brand, or using a contest hashtag, thus exposing your products/services to the audience of your fans (think "friends of friends"). Looking for some contest inspiration? Check out this article from Small Business Trends, which has social contest suggestions for various platforms customized to your product/service. Invest In Paid Ads If you have ever created a paid social ad campaign, you’ve likely seen the incredible reach that can be achieved on a very low budget. Since social media platforms capture 33% of the total time users spend online, paid ads are a great way to know you’re reaching users. Want to know where to spend? Facebook is still favored by 96% of online marketers, who say it is a valuable marketing platform. In terms of type of media to use, videos appear to have the highest impact; in addition to having a higher organic reach in Facebook’s current algorithm, 64% of consumers say that watching a video on Facebook inspired them to make a purchase. To learn more about how to best use paid ads on each social platform for your specific goals, check out this article from Hootsuite. Work With Influencers A social media influencer is a person with a large social following that is generally considered an expert in a specific niche. For this reason, their opinion on products and services related to the niche carries a lot of weight. The idea behind influencer marketing is that influencers agree to review and share your product with their following, giving you instant exposure to huge new audience. In some cases, they are willing to do this for free. However, in most cases influencers receive payments from brands for the exposure. Want to learn more about how partnering with a social media influencer can help increase your sales? Check out this infographic from Izea. Keep It Social When designing your holiday campaigns, don’t forget - social media is supposed to be SOCIAL. This means maintaining a positive and consistent brand personality and sharing posts that are of interest to your followers. It also means creating and responding to opportunities for authentic engagement by taking the time to respond to comments, questions, and certainly direct messages. However, when it comes to sales and discounts - don’t shy away from posting them because it feels salesy and impersonal. A whopping 72% of consumers say they WANT brands to share discounts and sales on social media! Don’t Negate The Power Of Email We know - inboxes are inundated, and sometimes it may feel like the efforts of creating a content-filled newsletter or sales promotion are in vain. Remember, though, if someone has willingly provided you with their email address, rest assured they expect you to use it. That means they WANT your content. In fact, 86% of consumers say they would like to receive promotional emails at least monthly from companies they do business with. Also, consider that traffic from email marketing campaigns has an average conversion rate of 4.29%, compared to direct traffic at 2.93% and social at 1.81%. Take some time to craft a festive email showcasing your best-sellers, sales, and promotions, and watch the results boost your bottom line. Additionally, you can (and should) include your social icons in your emails, and can even drive readers to your social sites to participate in contests or join the conversation! Share A Press Release Want big exposure on your hottest products or holiday sales or promotions? Write a press release! Online PR Media makes it simple and affordable with a variety of packages available to meet your distribution needs. Once your press release has been published, use your Online PR Media press release report to choose a media site that has picked up your news - preferably one that your audience cares about or follows. Grab the link to the published release, then write a post that generates excitement about the release and explain how it impacts your audience. Want more information on how to get the greatest impact of your press release on social media? Read our blog on the topic here. Social media is a powerful platform for engaging your current followers and reaching a bigger audience. By using a variety of strategies, including press releases and email, social media marketing makes it easy to share your deals far and wide and boost holiday sales.
Nov 29 ' 18 - by admin - Tutorials - 0How To Promote Your Press Release On Social Media Did you know that hitting "submit" on your press release is just the first step in sharing your company's news? For maximum reach and exposure, social media is an invaluable tool for promoting your press release and getting it in front of your target audience. We've previously talked about what to do after submitting your press release. Now, let's take a specific look at leveraging the power of social media to promote your release and share your news far and wide. First, Grab A Relevant Link While you may be eager to share your news with your followers, it can sometimes take a minute for news and media sites to pick up stories. Wait 24 hours after submitting your press release, then go to your Dashboard on Online PR Media, and view the report for the release you want to share. You'll see a list of full-page reprints where your press release has been published. This is why Online PR Media is such a valuable partner in your press release distribution strategy; the report you get for each press release is a veritable goldmine of links that prove your press release is getting noticed. You'll want to share your press release from a relevant media source. For example, if you're a national company reporting financial earnings and the Wall Street Journal runs your release, that's amazing! Use that reprint as a tool to build credibility with your audience. Likewise, if you're a construction company in Buffalo, New York and you want locals to know about your emergency services following a storm, look for your press release on a local outlet, like The Buffalo News to show that you're a local business. Tell Your Followers Why They Should Care About Your News How you share your news on social media will largely depend on your audience/followers. Are they customers following you for deal alerts? Investors keeping tabs on you? A mix of both? While you can do a single post that simply announces the news and shares the link, a better strategy might be to segment your followers and personalize the message based on why each audience should care. As with all online content, assume that your followers always want to know, "what's in it for me?" If in sharing your news you answer that question - tell them why they benefit from the news - they're more likely to click, read and take action. Here's an example: say you're an online retailer. You have a mix of followers on social media, and you want to share your recent press release about third quarter earnings being up 25% over last year. Your investors or shareholders care because you making more money means they're making more money. And maybe your customers care because you're taking some of that profit and putting it into a new automation system that will significantly reduce shipping costs. In this case you could create separate posts for each audience to announce your news in a relevant way. Consider Paid Social Advertising Deciding if you want to pay to have your news reach more people on social will depend on the topic. Using the example above, it probably wouldn't make sense to create a paid ad just to announce your earnings report. However, dropping your shipping costs as a result of those earnings could be a major draw for new and repeat customers. All social platforms, including Twitter, Facebook, LinkedIn, and Instagram offer a paid element. The beauty of paid social advertising is that you can target your audience on a very granular level: by location, demographics, interests, etc. Meaning, your ad is only shown to your ideal customer, giving you tight control over advertising costs while sharing your news with the people who are most likely to take action. Start A Conversation Remember, social media is a form of two-way marketing. Don't toss up posts and share your press release for the sake of meeting your daily quota. Share your news because it matters to your audience. Ask a question. Invite opinions. Reply to commenters and let them see there are real people behind the news. This is also a great opportunity to be more candid and share additional information that wasn't succinct enough for a news release, but that adds value to the story. So let's recap. After you hit submit on your press release, it's time to leverage the power of social media to continue sharing your news. This is accomplished in four simple steps:
Nov 15 ' 18 - by admin - Tutorials - 0How To Choose A Press Release Topic You know that press releases can be leveraged to help your business gain online and media visibility, increase web traffic, and market your business. And yet, we hear time and again that businesses are stumped when it comes to drumming up a topic. They think they're not doing anything important enough, that the news needs to be earth-shattering to warrant a press release. But that's simply not the case. Your news just needs to matter to your audience. Here are 10 powerful topic suggestions to use as a guide when creating effective, newsworthy online press releases that will catch the attention of your target audience. (Psst… if you already have an Online PR Media account, you can access FREE press release templates for all 10 of these topics, and more!)
Oct 25 ' 18 - by admin - Tutorials - 0Press Release Editorial Guidelines Our goal at Online PR Media is to help you gain visibility for your company. To remain a trusted source for search and journalists, the news releases we publish must meet certain quality guidelines. Following these guidelines helps you create a message that better resonates with journalists, influencers, potential customers, and strategic partners. To ensure a smooth and successful distribution, your press release should: Be Newsworthy - First and foremost, your press release should be newsworthy and informative in nature. Your release should have a legitimate news angle that is appropriate for news media sites and relevant to your audience. Be Accurate - Your release should contain complete and accurate facts and proper attribution for any sources cited outside of your own organization. For legal matters, press release must contain a case number, court of record, or other public legal documentation. Be Objective - The tone of your press release should be professional and objective. Write in the third person and avoid using a conversational tone. Words like "I", "you", and "we" should only be used in the quotes. Be from a Clear News Source - The news source is the company submitting the press release. The company should be clearly named in the title of the release. And it should be clear how the company is related to the news being announced. Be an Acceptable Length - Press releases should be a minimum of 250 words, and not more than 800 words for readability. For extended distribution on PR Newswire, and for international releases, word count is very specific and overages are an additional charge. Please contact firstname.lastname@example.org before you begin writing if you have purchased extended distribution. Contain a Valid Media Contact - A valid media contact is required for all Online PR Media press releases. The minimum requirement is a name, email and phone number. The media contact can be someone from the news source (company submitting the release), or a person at the agency representing the news source. Be Properly Formatted - Online PR Media requires the body of your release to be uploaded as plain text. Avoid HTML tags, tables, non-standard formatting, and special characters. Not Contain Excessive Links - Online PR Media allows four anchor text links. Links should not be spammy or keyword-stuffed. Links should direct readers to helpful, relevant sources related to the news topic. Online PR Media provides separate fields for links; do not use HTML in the body of the release. Learn more about using anchor text links here. Not be Promotional - Advertorials, overtly-promotional content, sales pitches, and strong opinion-based writing will not be approved by Online PR Media editors for distribution. Not be Duplicated - Each press release you submit should be completely original. Duplicate releases or content copied from other sources will not be approved. Not be Disreputable - Sites that offer adult products and services, escort services, illegal products and services, scams and pyramid schemes, or iPhone unlocking products are not acceptable news sources. These releases will not be approved or distributed by Online PR Media. Online PR Media's editors review every press release before distribution. While our editors determine if your release is appropriate and meets editorial guidelines, they are also your partner in success. Unless you opt-out at upload, they will provide editorial suggestions to improve your press release for the most successful distribution possible. Have specific questions about writing or formatting your press release? We're here to help! Contact our editors at email@example.com for questions about editorial guidelines while writing your press release.
Oct 04 ' 18 - by admin - Tutorials - 0Professional, Turnkey News Release Videos For Your 2019 PR Strategy A press release is most successful when it gets your news in front of your target audience. And what's the latest tool that PR professionals are loving for reaching and engaging audiences online? Video. When used effectively, a professionally produced press release video can be an extremely powerful tool for getting your organization’s news out to a wide audience and making a significant SEO impact.
Sep 01 ' 18 - by admin - Tutorials - 0What Are Anchor Text Links, And How To Use Them In Your Press Release
If you're new to writing press releases, you may be wondering about using anchor text links. Or maybe even what they are to begin with! An anchor text link is just online marketing speak for words that go somewhere when clicked. You see them all the time in your daily ramblings around the web. They're usually underlined and colored, often blue, although modern website templates offer more choices for matching the look of links to a site's branding.
Looks aside, the function of anchor text links is the topic today, and more specifically how to effectively use them in your press releases. Some quick research on the topic reveals some controversy around anchor text links. To quickly clarify before going on, there absolutely IS a right way and a wrong way to use anchor text links. Knowing the right way to use them, and having the right expectations when creating content, is key to success.
First, let's take a closer look at the history of anchor text links and why we're sharing information about this topic to begin with.
Once upon a time, it was a common SEO practice to use a ton of keyword stuffed links all going to a site's homepage in online content - including press releases. The idea was that with content published offsite (not on a company's own website), such as with guest blogs and press releases, the more links from third party sources a site had pointing to it, the more credible the site appeared. When combined with the technique of using high-ranking keywords in third party links, websites that practiced this SEO strategy saw an instant and lasting boost in their rankings.
It was such a popular and effective strategy, that agencies sold "link building" packages, promising website owners a certain number of "backlinks" (links from third party sources linking back to a website) each month. It worked. Search results were riddled with crappy, keyword-stuffed, over-linked content that was effectively clickbait for users conducting legitimate searches for legitimate answers. The result? A website may rank #1, but visitors weren't staying on the site, much less converting on anything.
Users were annoyed. And Google caught on.
In 2012, Google launched Penguin, an algorithm update that stopped giving juice to low-quality content with spammy links. It buried that content in the furthest reaches of the SERPs where no one goes, and in some cases even penalized sites that continued trying to game the system.
SEO experts agreed that anchor text links were dead. But then something incredible came of the change that tanked the rankings for so many sites. The top results in the SERPs were suddenly filled with USEFUL information. RELEVANT content that actually made sense, provided value to readers, answered questions, and helped users have a better search experience.
That was Google's intention. And really, isn't that the ultimate goal when creating content for your brand? Create great content FIRST… then figure out how you can link to related and relevant materials (maybe it's on your website, maybe it's not!) to support your content and create the best experience for readers.
Now let's dig into some specific best practices for using anchor text links in press releases.
The overarching goal of distributing a press release is sharing relevant news about your company to a specific audience (customers, investors, etc.). News that matters to people is more likely to get picked up by prominent publications, catch the attention of journalists, reach a greater audience, and ultimately get read and shared by your target audience.
Five links in a two-sentence paragraph is too many, and Google will see it as spammy. Resist the urge to link to every applicable page on your website. Less really is more if you take the time to plan out your links and make them count by linking to relevant materials that truly support your news.
If you use Online PR Media to distribute your press releases, we allow a maximum of 4 anchor text links. We do this specifically help protect you against accidentally spamming your release with too many links.
The problem that Google Penguin addressed was not just too many links, but too many anchor text links in a site's link profile that matched their onsite optimization 100%. Meaning, if a website is optimized for the phrase "weight loss supplements" and all, or most, of their backlinks are exactly "weight loss supplements," it is clear they're attempting to build links artificially to rank higher. This is the content Google penalizes.
This doesn't mean you can't use keywords in your links. It just means the words and your strategy need to be varied. Here are some considerations:
Getting links back to your website is a normal part of any comprehensive online marketing strategy. Google knows this. Google also knows there are going to be places where you publish regularly - and get backlinks from regularly - that, while not necessarily artificial and spammy, are not organically earned links you want accumulating in your link profile. On the other hand, there will be some mentions and one-off publications and subsequent links back to your site that you definitely DO want in your link profile!
When you create a link, you are allowed to tell search engines whether you want it recognized and indexed, or not.
A "no-follow" link tells search engines to ignore it. It won't be indexed and it won't be counted for or against your link profile. A "do-follow" link is the opposite; it's added to your link profile and the content is appropriately indexed.
Why would you want a no-follow link? Let's talk specifically about press releases. If PRs are a part of your regular marketing plan and you send several (think 2 or more per week), you're going to quickly accumulate lots of backlinks in your link profile. Even if you're varying your keyword and linking strategy, you're going to have some overlap with that frequency. In this case, you may decide to only make the most important and newsworthy releases do-follow links, and set the others to no-follow.
The opposite is true if you seldom send press releases, and you have a really stellar topic. Do-follow links will help your content get found, and ensure the credible third-party links are added to your link profile.
When you upload a press release to Online PR Media, your anchor text links are "no-follow" by default. Again, this is to protect users against accidentally adding unwanted links to their link profile. If you want to make your links "do-follow," simply check the box at upload.
Your linking strategy will be specific to your business, your news, and the resources you're linking to. However, this is a general guide for optimizing the 4 links and full URL in your OPM press releases.
We hope this resource has been helpful in understanding anchor text links and how to use them in your press releases. The best part is that we have expert SEO press release editors on staff who can provide recommendations and editorial tips to help you get the most from your PRs.
Aug 12 ' 18 - by admin - Tutorials - 0Online PR Media’s 6-Step Press Release Strategy Something exciting has happened at your company - a new product launch? a sale or promotion? an award? a new website feature? - you want to share the news! But, how do you get the word out? Using a press release for a newsworthy event is a great way to showcase these developments. Before digging in though, you need to have a plan. Not sure where to start? We've put together a six-step plan to help you integrate ongoing press releases into your marketing plan. Once you master the process, you'll be able to grind out exceptional press releases in no time - dare we say monthly? - to leverage this valuable strategy.