STARS AND OLYMPIANS HIT THE SLOPES AT JUMA ENTERTAINMENT’S 19th ANNUAL DEER VALLEY CELEBRITY SKIFEST
12/10/2010

The 19th annual DEER VALLEY® CELEBRITY SKIFEST, produced by JUMA Entertainment, and featuring stars, Olympians and a special performance by Grammy Award-nominee and Brit Award-winner KT Tunstall, took place December 3-6, 2010 in Park City, Utah. The event raised over $500K to benefit Robert F. Kennedy Jr.'s Waterkeeper Alliance.

Online PR News – 10-December-2010 – – Burbank, Calif. – The 19th annual DEER VALLEY® CELEBRITY SKIFEST, produced by JUMA Entertainment, and featuring stars, Olympians and a special performance by Grammy Award-nominee and Brit Award-winner KT Tunstall, took place December 3-6, 2010 in Park City, Utah. The event marked opening weekend of the 30th anniversary year of Deer Valley Resort, and aired as a one-hour special on CBS Sports.

The annual event, which pairs U.S. Olympic ski legends with top celebrities for a weekend of skiing, live music and fundraising, raised over $500K for Robert F. Kennedy Jr.’s Waterkeeper Alliance, an organization devoted to protecting fresh water resources around the world.

Celebrities in attendance included: Taylor Armstrong (Real Housewives of Beverly Hills), Dylan Bruno (Fixing Pete), Trevor Donovan (90210), Hill Harper (CSI: NY), Cheryl Hines (Curb Your Enthusiasm), Oliver Hudson (Rules of Engagement), Robert F. Kennedy, Jr., Max Kennedy, Rob Morrow (The Whole Truth), Joey Pantoliano (No Kidding, Me Too!), JB Smoove (Curb Your Enthusiasm), Patrick Warburton (Rules of Engagement), Bob Woodruff (ABC News), Ian Ziering (Dancing with the Stars, Beverly Hills 90210) and many more. The stars were joined by U.S. Olympians Phil Mahre, Steve Mahre, Tommy Moe and Heidi Voelker.

Top auction items went for 100K each, including a trip to Sacred Valley, British Columbia with Robert F. Kennedy, Jr., Dan Aykroyd and Wade Davis, and a one week trip to the exclusive private Island of Namotu, Fiji with Robert F. Kennedy, Jr., two-time Olympic Gold Medalist Seth Wescott, and US Snowboardcross Team Member JJ Tomlinson.

DEER VALLEY CELEBRITY SKIFEST is produced by JUMA Entertainment for CBS. Bob Horowitz (“The Singing Bee,” “Ochocino: The Ultimate Catch”) is creator and executive producer of the event. Lewis Fenton also serves as executive producer. The DEER VALLEY CELEBRITY SKIFEST has raised millions of dollars for Robert F. Kennedy Jr.’s Waterkeeper Alliance. The organization’s mission is to protect fishable, swimmable and drinkable waterways worldwide.

The DEER VALLEY CELEBRITY SKIFEST is shot on location at the Deer Valley Resort in Park City, Utah. Deer Valley was the site of the 2002 Olympic Winter Games slalom, aerial and mogul events. It was rated the top North American ski resort by readers of SKI magazine for the fourth time this year.

Photos and video of the event are available here. For more information about the event, visit www.dvskifest.com.

About JUMA Entertainment
JUMA Entertainment was created in 2005 when Robert Horowitz, then head of IMG’s U.S. television arm, left the global sports and entertainment management firm to form his media company. With offices on both coasts, JUMA Entertainment has quickly emerged as an industry leader in cross-platform show creation, media consulting and program packaging, as well as in the staging and televising of made-for-TV events. Its current roster of projects and credits (past) include: “Ochocinco: The Ultimate Catch” (VH1), “The Singing Bee” (CMT), “Double Exposure” (BRAVO), “Donald J. Trump Presents: The Ultimate Merger” (TV One), “The Superstars” (ABC), “Tattoo Highway” (A&E), “Fashion Rocks” (CBS), “Super Bowl’s Greatest Commercials” (CBS), “Deer Valley Celebrity Skifest” (CBS), and “Battle of the Network Reality Stars” (BRAVO). For more information please visit www.jumatv.com.

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MEDIA CONTACTS:

Mira Yellin
Beck Media & Marketing (For Juma Entertainment)
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mira@beckmedia.com

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