Eco Friendly Designer Jewelry Line Minabea Launches Refreshed Web Site

Eco friendly designer jewelry line Minabea, founded by contemporary jewelry artist Christi Schimpke, has launched a refreshed website. The site was designed in partnership with Zookeeper and is powered by Wordpress.

Online PR News – 13-November-2012 – Los Angeles, CA – eco friendly designer jewelry line Minabea (, founded by contemporary jewelry artist Christi Schimpke, has launched a refreshed website. The site was designed in partnership with Zookeeper and is powered by Wordpress.

Among its enhancements, the refreshed website offers better blogging capabilities so fans can enjoy an insider’s view of the jewelry studio, particularly as Minabea prepares for its participation in the GBK Gift Lounge in Honor of the 2013 Golden Globes Nominees and Presenters this January and the GBK Oscars Gift Lounge in February.

Via the blog, visitors are also introduced to and learn about Minabea’s latest custom jewelry designs. An example is its “Turquoise & Silver Dagger Pendant,” which Schimpke discusses in an October 24 post. Schimpke designed the pendant for inclusion in a collaborative gift bag that art promotions company The Artisan Group prepared for The Vampire Diaries stylist Leigh Leverett. Leverett is selecting pieces from the bag to use on upcoming episodes of the show.

Another feature of the new website is an expanded Gallery page. Schimpke specializes in creating custom designed jewelry orders and wanted a place to showcase these designs, with the hope they will offer inspiration to customers looking for their own one of a kind jewelry.

“I want customers see the many possibilities for custom order jewelry,” noted Schimpke. “The Minabea Gallery page is like a Look Book or an Inspiration Board. And as they say, a picture is worth a thousand words.” lets visitors easily access the company’s Twitter, Facebook, Linked In and Pinterest pages and sign up for newsletters and special mailings. It also offers an easy to use integrated shopping cart, to make holiday shopping even easier.

“I’m really happy with the new website,” said Schimpke. “I especially love that I can do much of the content management myself – it means Minabea fans will be seeing more of my jewelry designs and have a chance to learn what it’s like “backstage” at an artisanal, handcrafted jewelry studio.”

For more information about Minabea Jewelry visit Or contact Christi Schimpke at 310.415.6064.

Minabea Jewelry ( is owned by jewelry designer and art historian Christi Schimpke. Founded in 2010, the company specializes in hand-fabricated, one-of-a-kind and custom jewelry created with sterling and fine silver, gold and fair-trade semi-precious gemstones. Minabea is a proud member of The Artisan Group, an exclusive, by invitation only group of artisans who collectively provide their handcrafted products to celebrities at Hollywood’s elite award show gift lounges.

Fresh. Friendly. Fun. Focused. Zookeeper ( makes brands that they believe in thrive. An independent design agency in Los Angeles and Portland, Zookeeper creates original, branded work that’s edgy, provocative and memorable. Work that forges emotional connections with your customers to create a passion for your brand.

Founded in 1999, Zookeeper is a brand design and communication studio that specializes in creating logos, corporate identities and interactive experiences for apps and websites. Zookeeper enjoys working with remarkable people who are seeking remarkable results. And disdain anonymous, boring branding.

Dedicated to the craft of design, Zookeeper may not be huge but it packs a ginormous wallop. Zookeeper give its clients the hands-on attention to detail that they deserve. Its small size means its design team can collaborate directly with clients.

Zookeeper believes exceptional design and creativity gives you a competitive advantage in the world of business. And that smart strategy, talent and hard work lead to remarkable results.

visit our website