H2R Agency and IQR Consulting To Team Up In Providing Best Practices In Casino Data Analytics
10/12/2012

H2R, Inc., a US marketing agency with expertise in casino marketing and operations, and IQR Consulting, a business analytics service provider, have agreed to work together in providing data analytic & predictive modeling especially designed for gaming and casinos.

Online PR News – 12-October-2012 – Loveland, CO – H2R, Inc., a US marketing agency with expertise in casino marketing and operations, and IQR Consulting, which provides business analytics using an integrated onsite/offshore business model from offices in the US and India, have agreed to work together in providing data analytic and predictive modeling especially designed for gaming and casinos. The resulting cross-functional team brings together the expertise of both companies to provide best practices in using data analysis to attract the best and most profitable players to casinos.

"H2R has the gaming insights and well established marketing relationships throughout the casino arena,” said IQR co-founder Rahul Nawab. “We're very pleased to work with them in presenting best practices for data analytics in gaming operations.”

“IQR offers high-end, sophisticated and affordable solutions,” said H2R CEO Rick Harshman. He also added, “We have always believed, as has IQR, in allowing the data to drive decisions and our approach together will present analytical processes that can drive new efficiencies and better results for casinos.”

About IQR Consulting
Established in 2008, IQR Consulting Data Analytics provides research and analysis that has helped Fortune 500 and small to medium sized companies to transform data into decisions. Its expertise includes analytics solutions, modeling and forecasting analysis, marketing research, database design and support, product reviews and assessments, custom reporting, business strategy and consultation. The company is named for its mission to deliver Insightful Quantifiable Results. A white paper on how analytics can change the game for casinos entitled Analytics: A ‘Moneyball’ For Gaming is available. Corporate website: www.iqrdataanalytics.com.

About H2R
Loveland, Colorado-based H2R, Inc. is the premier direct agency specializing in the gaming industry. The firm provides comprehensive direct marketing services including database analysis, predictive modeling, direct mail programs, award-winning creative services, e-mail, interactive & social marketing and web design to casinos clients. For more information, visit www.H2RAgency.com.