Online PR News – 03-August-2012 – New York, NY – Avianne & Co, the diamond district based leaders in custom jewelry and wedding rings have recently collaborated with a Young Money/Cash Money associate and close friend of Lil Wayne to create a fully iced out, diamond skateboard pendant as a gift commemorating the hip-hop superstar’s contributions to the once underground world of skateboarding. Lil Wayne has recently become a skateboarding enthusiast, earning himself recognition from professional skateboarders and even Justin Beiber who commented on his skateboarding techniques.

The skateboard pendant was the ideal gift for the music icon, handcrafted in radiant 18-karat white gold and encrusted with countless round cut black diamonds as well as high grade round cut white diamonds, with functioning wheels on all corners coated in glossy red enamel – a technique used only in high end jewelry. An inimitable accessory made for one of today’s biggest names did not go unnoticed, even by skateboarding heavyweight and founder of DGK Skateboards, Stevie Williams, who recently purchased a similar distinctive piece of jewelry.

The quality and design behind Avianne & Co’s pieces are recognized by their high profile clientele, many of whom seek them out for their innovative creations and unique jewelry, including Tom Cruise, Oprah, Rachel McAdams, Eva Longoria, Scarlett Johansson, Nicki Minaj, Jamie Presley, Claire Danes, Felicity Huffman, Jamie Foxx, Cam’ron, Jimmy Fallon, Jaime Pressley, Waka Flocka, Sean Paul, Jada Pinkett Smith, Birdman, Akon, Ray J and Kelly Rowland, as well as all-star athletes from the NFL and the NBA, and many more.
In addition to creating Lil Wayne’s pendant, Avianne & Co designed an item exclusively for American Hip- Hop record producer, AraabMuzik, who has worked with artists like Busta Rhymes, Cam’Ron, Duke Da God, Gucci Mane, Jadakiss, Young Dro and Fabolous. AraabMuzik is best known for skillfully generating live beats on an MPC drum machine, the inspiration behind the 18-karat white gold pendant. The pendant features rotating knobs located on either side of the MPC that is covered in black, white and red diamonds. This item weighs close to half a kilogram and is paired with a matching 18-karat white gold Franco chain.

Avianne & Co is famous in New York and across the globe for its watches for men and women, pendants of varying shapes and sizes, diamond rings and extravagant collection of hip hop jewelry. It is a staple in the diamond district, hip-hop community, professional sports world, wedding planners and beyond.

For more information, you can access www.avianneandco.com

About Avianne & Co

Team Avianne encompasses a new era in the business of fine and luxury jewelry. It was co-founded by brothers Joseph and Israel "Izzy" Aranbayev who manage the brand’s biggest clients and the largest sales. Izzy, a graduate of The Gemological Institute of America, is a well renowned authority on diamonds and with one glance at any stone can give you its quality and value. Some close friends say he is almost as accurate as a laser-grading diamond tester.

Alongside Joseph and Izzy is Elliot Avianne who is the personal jeweler to superstars such as the likes of French Montana, Young Money, & many others - George Avianne who is responsible for all of Avianne and Co’s eCommerce and digital presence. The always on the, David Avianne who carries the brand in the sports world with more NBA and NFL clients than an All-star roster and top salesman, Yuriy Avianne, who can seal a deal just by making eye contact with potential customers.