goFLUENT outlines the effective and efficient implementation of Mobile Learning

goFLUENT, a leading provider of Business English training, has published a whitepaper on ‘How to Implement Mobile Learning in Global Organiations’.

Online PR News – 16-May-2012 – Geneva, Switzerland – goFLUENT, a leading provider of Business English training, has published a whitepaper on ‘How to Implement Mobile Learning in Global Organiations’. The whitepaper is available on goFLUENT’s website: http://www.gofluent.com/web/us/download-white-paper-mobile-learning.

Christophe Ferrandou, CEO of goFLUENT, explains: “Growth rates for mobile products, including the iPad, iPhone, Android's smartphones and tablets, have increased so quickly that they are surpassing desktop computers in some countries. So, it is not a question of ‘if’ but ‘when’ an organisation should deploy mobile learning – and how it delivers mobile learning.”

“Selecting an eLearning solution that offers mobile delivery in addition to a computer delivered application puts the choice of accessing the training in the hands of the learner,” he adds. “Learners are then empowered to decide how they will learn, which delivery model best fits their learning style and, perhaps, overcome any learning constraints - geographical, technological and so on – with which they are dealing.”

Many workers rarely find themselves in front of a traditional desktop computer – and their work patterns prevent them from adhering to ‘traditional’ working hours. Workers at all levels in an organisation are increasingly comfortable with technology and so they are looking to that technology to help them – wherever they are –whenever they need support, or have some spare time to develop their professional skills.

With more than a decade of experience in distance learning, goFLUENT has found that as organisations look to expand their global footprint and reduce costs, they seek a common business language – which, in almost every case, is English. It asserts that teaching non-native speakers to speak business English unites them, boosts their confidence and enables them to be more productive, thus improving the organisation’s results.

goFLUENT believes that with the rapid rise in mobile communication devices making business English materials available via mobile learning is convenient, cost-effective, and makes the materials easily re-usable. The speed of communication via Mobile delivery makes learning immediate, just-in-time, and especially relevant.

After discussing the needs of workforces in global organisations and assessing how they are using mobile learning, the whitepaper also explains how organisations can determine the return on investment (ROI) from mobile learning materials.

When using mobile learning, goFLUENT recommends that you should:
• Identify business challenges and define strategy. Common business challenges that mobile learning addresses can include:
• Enabling access to business English training content and services across a global workforce.
• Offering learning to a workforce that is already mobile.
• Delivering ‘just-in-time’ and ‘just-enough’ learning.
• Define the solution. Think particularly in terms of technology/ infrastructure; culture; content.
• Pilot the mobile learning solution. Limit risk and cost by using new learning materials on a sample group first.
• Measure, analyse and refine. Measure effectiveness – such as performance improvement, course completion and skill mastery results - to gauge success.

The whitepaper also discusses evaluating the hardware used to deliver mobile learning – including the challenge presented by Apple products not supporting Flash. In addition to its conclusions, the whitepaper also offers readers the chance to learn more about mobile learning and business English training by contacting goFLUENT at info@gofluent.com.


About goFLUENT (http://www.gofluent.com)

goFLUENT offers distance English training combining eLearning, telephone lessons and written practice solutions. Each year, goFLUENT assists more than 100,000 employees in over 2,000 companies across the word to enable them to perform better in their international relations. goFLUENT is present in ten countries and has 560 employees – of which 400 are trainers. NTT Communications (NTT Group) holds 30% of shares in the company.

Further information from:
Robert de Ocampo, goFLUENT, +33 (1) 72 71 83 31; rdeocampo@gofluent.com
Bob Little, Bob Little Press & PR, +44 (0)1727 860405; bob.little@boblittlepr.com