HubShout started out in 2008 as a search engine optimization and pay-per-click advertising specialist for direct clients and quickly built a solid reputation as the go-to firm for white label SEO resellers. As the HubShout SEO program grows, HubShout continues to expand its menu of search marketing services that currently includes SEO, PPC, SEO Reporting, Local Map Optimization, Social Media Marketing/Management, Reputation Management and Customer Reviews.
The latest addition to the HubShout SEO reseller program, white label email marketing, provides an extra benefit to resellers. As part of the white label SEO reseller program, access to the email marketing tool is free. HubShout SEO resellers can use the service to bring in leads and nurture their prospects and clients. In addition to using the email marketing tool for their own benefit, SEO resellers can add white label email marketing to their menu of services. Because Hubshout provides the service to their resellers for free, resellers stand to gain a nice profit when they resell the service to their clients. HubShout encourages its white label SEO resellers to offer the full menu of services to their clients. HubShout CEO Chad Hill asserts that “It’s fairly easy to jump from one SEO firm to another but a customer who has SEO, PPC, social media AND email marketing all with one vendor is less likely to leave that vendor.”
When it comes to selling search marketing services, HubShout doesn’t leave its SEO resellers to their own devices. Each month, Chad Hill and Hubshout President Adam Stetzer, Ph.D., present webinars (two have been done on the topic of email marketing) that are primarily designed to help reseller clients with marketing and sales. Furthermore, the entire HubShout team provides the support that is needed to help each reseller build their sales and revenue.
Prior to the release of the HubShout white label email marketing tool, many HubShout clients had experimented with email marketing using other email services. What was missing was the simplicity offered by the HubShout tool, as well as the ability to integrate data with the HubShout dashboard.
In 2008, HubShout debuted its all-in-one reporting dashboard that takes full advantage of open web Application Programming Interfaces. The software automatically analyzes information that otherwise would require hours of data collection and complicated spreadsheet formulas. Earlier this year, major upgrades to the HubShout dashboard brought it to the forefront of the SEO reseller industry. Following the release of the upgraded dashboard, HubShout’s roster of SEO resellers grew rapidly. HubShout resellers are impressed with the new dashboard and realize that HubShout’s SEO technology truly sets the company apart from its competitors.
Small SEO firms that are equipped to manage the SEO tasks find HubShout’s reporting dashboard to be an essential tool for tracking and analyzing data, documenting tasks, preparing and emailing client reports and demonstrating the value of their SEO efforts. The Hubshout SEO reporting service is a nice alternative for SEO management firms that do not outsource SEO, but still need the tools to manage those tasks.
HubShout’s email marketing tool is perfect for both beginners and tech-savvy users. Resellers have access to a large library of templates which can be customized for various email address lists and campaign styles. Setting up a campaign can be as easy as dropping in a logo and adding text to a template. Options include sending a one-time newsletter style email or sending out a series of emails on a schedule of the reseller’s choice. The campaign is automated; once it’s set up, the reseller need not do anything but add new email addresses to the list. Though the library of templates is quite extensive with various styles and layouts, the more advanced users have the option to create their own custom templates.
As a special introductory bonus for resellers, HubShout’s marketing team prepared a series of emails for SEO resellers’ prospects and set up a campaign for each reseller. The reseller’s logo and contact information was included in each email and once the campaign was set up, resellers could easily log in and edit the content. This introductory email campaign was offered to all existing SEO reseller customers and is currently available to individuals or firms upon joining the HubShout SEO reseller program.
Many of HubShout’s clients have reported a better than expected rate of leads from the introductory email program and plan to go full-force with future campaigns. One of HubShout’s largest direct clients reports that online orders from the email program come in at two times the rate of visitors coming to the site from other channels. As the excitement about the email marketing tool grows, HubShout continues to add more features to make the service even more attractive to resellers’ clients.
HubShout’s email service allows clients, SEO resellers and resellers’ clients to reach their prospects with very targeted messages. For more information about HubShout’s white label email marketing service, please contact HubShout directly.