Learning how to price art prints is a significant challenge for visual artists. Because no formal standards exist for pricing giclĂ©es, the industry term for digital fine art print reproductions, artists are left with costly trial and error methods. How to Price Digital Fine Art Prints, a new e-book by art print industry veteran Barney Davey, fills this void in the industry.
Online PR News – 18-October-2011 – – Artists informed with a variety of perspectives can use the knowledge to create competitive art print pricing strategies. To help his readers, Davey chose top marketing professionals with varied backgrounds to answer puzzling art print pricing questions.
Barry Glustoff, a prominent digital fine art printmaker and founder of Digital Arts Studio, says, â€śVisual artists can use this invaluable resource to discover how to competitively price fine art giclĂ©e prints.â€ť
How to Price Digital Fine Art Prints is a one-of-a-kind reference for pricing giclees and digital fine art reproductions. It addresses thirty critical giclĂ©e pricing and print marketing questions, including:
â€˘ Is pricing by the square inch the best method?
â€˘ Are there other effective ways to price prints?
â€˘ How important is consistency in pricing prints across different distribution channels such as galleries, websites and selling direct?
â€˘ Should pricing for sale through galleries and dealers always be considered? For instance, if an artist is not in a gallery now, should her art prices include the galleriesâ€™ potential markup only if there are plans to include galleries for distribution?
Because arts program funding is being stripped from school budgets, the author has pledged to support the National Arts Education Foundation by donating $2.00 from every e-book order to the NAEF. The foundation assists art teachers in the U.S. by improving the teaching conditions, promoting art education and much more.
The e-book, priced at $14.99, can be purchased and downloaded from the authorâ€™s website at http://www.barneydavey.com/prices. E-books purchased on Daveyâ€™s site include an Exclusive Bonus Chapter: â€śGiclĂ©e & Digital Prints Insider Informationâ€ť. The chapter, not included with Kindle purchases, covers important topics such as:
â€˘ How Digital Fine-Art Prints (GiclĂ©es) Are Made
â€˘ Selecting a GiclĂ©e Printmaker
â€˘ GiclĂ©e Printing Workflow
â€˘ Advice on Working with GiclĂ©es and GiclĂ©e Printers
â€˘ Tips for Working with Your GiclĂ©e Printer
As a special offer, artists can also save 33% by ordering the e-book and Daveyâ€™s 300-page bestselling art business book, How to Profit from the Art Print Market, 2nd Edition, together. Buyers get both products for the regular book price of $24.95, plus shipping. This limited-time offer is available through December 15.
Barney Davey has advised scores of successful self-represented artists and art print publishers for two decades. His Art Print Issues blog is one of the most highly trafficked art business blogs; its archive, with nearly 500 art marketing posts, is a reservoir of art print market news, knowledge and advice.