Fresh Produce Clothing Highlights New Fall Collection With A Colorful Online “Lookbook”

Special lookbook features seasonless new looks just right for fall and everything in between.

Online PR News – 14-October-2011 – – Fresh Produce Clothing fans can cozy up for the season with an inspired new online lookbook featuring new shapes, original prints and beautiful colors from the fall 2011 collection, available here.

The comfy and stylish new collection is unmistakably Fresh Produce. The styles capture the lifestyle brand’s classic coastal style and attitude with a fresh twist for fall that translates effortlessly.

“Our fans told us how sad they were to have to put away their Fresh Produce each fall,” said Gail Hartin, Design Director. “We realized we had a big opportunity.”

The fall 2011 collection is filled with one-of-a-kind styles with new fabrications and looks to give Fresh Produce fans even more versatility, texture and fun for fall. The carefree collection features delicious new hues like vanilla and truffle and fresh midtones ranging from twilight to olive to thistle.

Each piece featured in the online lookbook is a special, key style for the season. The unique Art School tunic is no exception. This whimsical, chic look is an instant standout with its one-size shape, fun-loving slouchy pockets and pointelle stitching and fashionable fringing at the hem.

The Vintage Cowlneck is a comfy favorite that easily transitions from summer to fall. The lightweight feel and soft cowlneck make it a signature piece. The new Lines Askew Cowlneck Top is sure to turn heads. This iconic piece features a dramatic cowlneck with a beautiful drape and faux cami detail that gives it a feminine and fluid silhouette.

The Wrap Me Up Dress is a modern, seasonless style that fits effortlessly on all shapes and sizes. Women instantly feel pretty in the flattering and forgiving faux wrap silhouette with unbeatable comfort, versatility and on-trend below-the-knee length finish that’s available in a wide range of fresh colors.

Fall’s must-have style is the new Knit Coastal Wrap Women’s cardigan. Channeling summer with its beachy, lightweight feel, the cozy gauge knit can be styled for now and all year long. Worn with or without the distinctive tassled belt, women can always show off the special draped front hem.

To access the new fall lookbook, simply go to the Fresh Produce web page at

About Fresh Produce Clothing
Fresh Produce Clothing makes colorful and effortless lifestyle clothing and resortwear women can look and feel good in all year-round. With vibrant prints, essential neutrals and breezy yet flattering styles, the clothes help bring out the fresh, fun personalities of women everywhere. Started by Thom and Mary Ellen Vernon with a t-shirt kiosk at the 1984 Olympics, Fresh Produce Clothing is now sold in 38 Fresh Produce unique retail stores nationwide and in 400 specialty dealers across the U.S., Canada and the Caribbean as well as Macy's Hawaii and Von Maur. Fresh Produce's easy-to-wear dresses, tops, tunics, capris, skirts, shorts and t-shirts are also available online at We’re social, please follow us on Twitter: @freshproducenow and Facebook: Contact Susan Touchette Aust, Marketing Manager, 303-546-4960 or media(at)fpcolor(dot)com.