Online PR Media

The ROI Of Your Online Press Releases: Where The Rubber Meets The Road

Posted on 01. Apr, 2013 by Christine OKelly +.

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I can talk (or post) about press release strategies until I’m blue in the face. But ultimately, you need to know whether your efforts are generating the results you want. Whether you’re creating PRs for link-building, to act as standalone sales pages, or to drive traffic to your website, the proof of success is in [...]

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How to Create Deeper Audience Engagement via Facebook’s Revamped Newsfeed Feature

Posted on 26. Mar, 2013 by Kim Garst +.

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What a week for updated social media platform designs! Yesterday Google+ announced a surprise update to its design, and today, an anticipated announcement was made by Facebook about the first major overhall to its newsfeed design since it was unveiled in 2011. Whether the timing of these two announcements was yet another display of competition [...]

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Hashtags: How and Why You Should Be Using Them in Your Social Media Marketing

Posted on 19. Mar, 2013 by Kim Garst +.

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No matter what it is that you are marketing, hashtags are an effective — and FREE way to get your message to the right audience. Maybe you’re new to Twitter, Instagram, Pinterest, or another micro-blogging platform that is making use of the hashtag, and are wondering what all these “pound signs” are doing interspersed in [...]

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Are You Publishing Too Many Online Press Releases?

Posted on 18. Mar, 2013 by Tara Geissinger +.

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This question is more complex than it seems. It implies that a simple solution – for example, “submit two press releases per month” – can be applied to every business. In reality, the ideal frequency of your press release distribution should reflect your goals and marketing strategy. But even this barely scratches the surface toward [...]

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Are your online press releases getting ignored?

4 Surefire Ways To Make Sure Your Online Press Releases Are Ignored

Posted on 12. Mar, 2013 by Christine OKelly +.

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Sometimes, it’s helpful to think about things from a non-intuitive perspective. It forces our brains recognize insights that we may be taking for granted. Take press releases, for example. You spend time brainstorming press release ideas, putting those ideas into drafts, sprucing up your drafts to get them ready for prime time, and finally sending [...]

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Using Social Sharing to Boost the Value of Your Brand

Posted on 12. Mar, 2013 by Kim Garst +.

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One of the best articles I’ve read in a while was one by Jeff Bullas from a few months back. I recently came across it again, and it’s so valuable for businesses of all sizes that I wanted to bring it to your attention. It’s an article that talks about the value of Facebook shares. [...]

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3 Ways Branded Content Is Critical For Your Business

Posted on 05. Mar, 2013 by Kim Garst +.

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One of the most fun parts of communicating your brand to your customers and prospects is creating content for your business. Surprised? For people who are still afraid of writing, that might come as a shock. But in all seriousness, creating content is the way you reach out and begin the process of engaging with [...]

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Press Release Bloopers, Blunders, And Bungles: 5 Missteps To Avoid When Publishing Your PRs

Posted on 04. Mar, 2013 by Tara Geissinger +.

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When building a house, a small error in construction can produce dismal, even devastating, results. The same is true when writing and publishing online press releases. Numerous details demand attention. Neglecting one – or worse, several – can limit your exposure, and prevent your PRs from being read by your intended audience. With this in [...]

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How To Use Vine Videos To Create Highly Engaged Customers

Posted on 26. Feb, 2013 by Kim Garst +.

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Once upon a time, there was a brand new social media platform that was dedicated to fast-moving, quick updates. Strangely, it limited users to only 140 characters at a time. And everyone wondered, what on earth can you say that’s of value in just 140 characters? Those early Tweets were awkward, but over time, marketers [...]

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Essentials of a Viral News Story: Behind the Scenes of Local Story Gone National

Posted on 25. Feb, 2013 by Christine OKelly +.

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Over the last few weeks, I’ve watched a story unfold in my local town that has grown legs, exploded in the national news including Forbes, The Huffington Post, cnet, MSN, CBS News, KMIR6 Television News, and a slew of blogs. At the center of the debate is a local friend and internet visibility colleague, Kimberly Reynolds and her [...]

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Facebook Graph Search Tips: How to Make Sure Your Business Gets Found

Posted on 19. Feb, 2013 by Kim Garst +.

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Have you seen the new Graph Search on Facebook? Do you have it yet or did you see it on a friend’s computer? I know that there are a number of strong opinions on it: some good and some not so good. And if you’ve been in social media for at least a month, you’ll [...]

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How to Create Your Own Images for Social Media Posting

Posted on 12. Feb, 2013 by Kim Garst +.

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One of the most popular kinds of post on social media are images. While they don’t technically have the same reach as a text post does, they still get a lot of engagement, likes, and shares as a whole, and it’s a form of content you just can’t afford to overlook, if you know what [...]

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The Surprising Google+ Benefit You Can’t Afford To Overlook

Posted on 06. Feb, 2013 by Kim Garst +.

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When it comes to using social media for business networking, the platform that immediately comes to mind is LinkedIn. And that one is usually used in a “set it and forget mode” – you park your resume there, because that’s what good workers or executives do, and you hope that it will get noticed, but [...]

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4 Marketing Lessons Learned From Dodge & Paul Harvey

Posted on 04. Feb, 2013 by Tara Geissinger +.

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I listened to Paul Harvey when I was younger. I remember hearing his voice come on the radio and the entire car would come to a hushed silence as we all concentrated on what he had to say. His was the kind of voice that made time stand still — if only for a few [...]

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PR Success Story: Thanks For The RT, On Steroids

Posted on 01. Feb, 2013 by Tara Geissinger +.

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Our Twitter stream is pretty busy. We’re always tweeting tips about publicity and content marketing, articles that we think you’ll enjoy, links to press releases, etc… The ways that social media has allowed us over the years to connect with people is truly amazing! We regularly hear from our followers and it always gives us [...]