Archive for 'Press Release Writing Tips'
Business Press Releases: 5 Ways They Helped One Entrepreneur Grow Exposure
Posted on 13. Nov, 2012 by Christine OKelly+.
If you’re a business owner you, know that one of the best feelings is hearing how your services helped someone else to achieve their goals. Tara and I were thrilled when Kevin, a client of 2 years, wrote in with his experience using our site — and provided ‘tried and true,’ ‘lived and learned’ tips [...]
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Social Media PR: Google Is Watching Your Feed….Take Advantage!
Posted on 08. Nov, 2012 by Tara Geissinger+.
I just read a great blog by Gini Dietrich that talks about the future of PR and the importance of building relationships. Social media is one of the best ways for companies to interact directly with their customers — but that’s not the only reason to integrate social media marketing into your overall visibility campaign. [...]
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5 Ways To Keep Your Press Release Out Of The Trash Bin
Posted on 26. Jun, 2012 by Tara Geissinger+.
It happens sometimes. You publish a press release and nothing happens. Trust me, we’ve all been there! Your timing may be off; the media might have other stories that demand their attention; or, maybe what YOU consider newsworthy fails to interest those who decide whether or not to run your PRs. When this happens, it’s [...]
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Online Press Release Formatting: Are Your Online PRs Attracting Or Turning Off Readers?
Posted on 15. May, 2012 by Tara Geissinger+.
One of the most surprising things we’ve noticed when reading through new press releases is how closely people stick to the same basic template. It looks something like this… Headline Subhead Intro Paragraph Second Paragraph Blockquote Third Paragraph Blockquote Fourth Paragraph Boilerplate To be sure, there are some appealing benefits to using this format. It’s [...]
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How To Write Press Releases That Stand The Test Of Time
Posted on 30. Apr, 2012 by Tara Geissinger+.
Think of the ideas you’ve used to fuel your online press releases. For example, did you launch a new product, and distribute a news announcement to inform your market? Was your company recognized for a prestigious award, spurring you to write a PR about it? Were you able to relate a personal story to your [...]
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Press Release Basics: Getting Your PR To Rank Well In Search Engines
Posted on 26. Mar, 2012 by Tara Geissinger+.
Did you know that press releases published on Online PR Media our automatically optimized for optimal SEO? It’s true! When you publish a press release, your title becomes the title tag of the published page and your summary becomes the meta description. We also allow users to create custom image tags and target up to [...]
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3 Reasons You Should Be Mining Current Events For Press Release Angles
Posted on 22. Mar, 2012 by Tara Geissinger+.
Have you ever had trouble coming up with ideas for your press releases? Has it ever seemed as if the creative well has run dry? One solution is to keep your eye on current events, and think of ways to incorporate them into your news announcements. For example, we recently showcased a successful ‘newsjacking’ press [...]
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376,054 Pageviews, 1 Press Release: Breaking Down The Success Strategy
Posted on 14. Mar, 2012 by Christine OKelly+.
What does it take for a press release to get an average of more than 100,000 views per month for several months running? We’ll analyze the success of a successful press release that did just that. But first, let’s take a look at the distribution of these 376,054 page views over the last few months: [...]
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Increasing Press Release Click Throughs: Three Head-Slappingly Simple Strategies
Posted on 22. Feb, 2012 by Christine OKelly+.
Pop Quiz: Which of the following has more value to you? A. 10,000 people who read your press release, and then move on to other interests B. 100 people who read your press release, and visit your site to learn more details If you’re like most business owners, the clear choice is “B.” The only [...]
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Online Press Release “Do’s” And “Dont’s” That Will Make or Break Your Campaign
Posted on 15. Feb, 2012 by Christine OKelly+.
If you’re going to take the time and effort to write and distribute press release, it just makes sense to ensure that they are firing on all cylindars — packing all the power they can for your online visibility campaign. You can technically write a “so so” press release and find an online press release [...]
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5 Diagnostic Tests To Troubleshoot An Ineffective Press Release
Posted on 13. Jan, 2012 by Christine OKelly+.
If your online press release distribution campaigns are failing to deliver results, the problems are likely to be found in your press releases. Although the breadth and quality of the distribution site’s coverage plays a role, most of the obstacles to a successful PR campaign are of the writer’s own making. Knowing how to troubleshoot [...]
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3 Creative Ideas To Energize Your Online Press Releases
Posted on 03. Jan, 2012 by Christine OKelly+.
Writing and distributing press releases should be a core part of your online marketing strategy. It can help you attract media coverage for your company, build your brand, and generate leads and sales. And of course, the more PRs you have published on other websites, the more quality links you’ll build to your company’s site, [...]
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Earn More Credibility And Results with Proper Press Release Attribution
Posted on 30. Nov, 2011 by Tara Geissinger+.
In today’s ultra-competitive market for authentic information, proper attribution is more important than ever to earning credibility. In our ongoing effort to help our clients get the BEST exposure possible, we’ve started to stick to the rules of attribution a lot more closely. While this means that you may have to edit releases that were [...]
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Press Release Style: The 2 Absolute ‘Must-Have’ Style & Content Elements
Posted on 19. Oct, 2011 by Christine OKelly+.
Some people say that because press releases today are visible and read by end users, that they should speak directly to the audience. That they should use words like “we” or “you” to address the reader rather than being written in 3rd person. We disagree. We do agree that press releases have changed dramatically since [...]
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Press Release Results: How Do You Gauge The Success Of A Press Release?
Posted on 27. Sep, 2011 by Tara Geissinger+.
Why do you publish press releases online? To get your story picked up by the media? To gain higher visibility in search engines? To build backlinks to your site? To make direct sales? There are many different reasons a company chooses to publish a press release online — and they’re all good reasons! With such [...]
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Local SEO Strategies - Big List of Profile Sites: Business and Personal
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Ideas for Writing a Press Release: 12 News Angle Ideas & A Challenge...
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Practical Guide To Building Inbound Links With Your Online Press Releases
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Press Release Basics: Getting Your PR To Rank Well In Search Engines
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Newsjacking Success Story: PR Focused on Whitney Houston's Estate Generates Major Interest
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Liyya: Anthony, this a great post that offers up very val...
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Tara Geissinger: Sorry about that! I am not sure if I can do anythi...
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LoudPen: Awesome tips! Yes when pitching to journalists and...
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Tom: Thank you for these lists!. The lists is so awesom...
