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Posted on 17. Jun, 2013 .
Twitter is a powerful business tool, however it is often misunderstood by small business owners and rookie marketing professionals. I’d like to share with you 5 Twitter strategies that can help you utilize the power of Twitter to get the most out of your PR efforts. I never want to assume anything, so I will [...]
Posted on 03. Jun, 2013 .
Recently, we talked about how to use Pinterest to drive traffic to your blog or site. It’s a great way to lasso a lot of readers and customers, especially as Pinterest’s popularity continues to ramp up. The challenge is that the site doesn’t give you a way to directly communicate with or engage your audience. [...]
Posted on 20. May, 2013 .
It’s been dubbed “Facebook fatigue.” Think of it as a general sense of weariness folks have about the social networking behemoth. More importantly, think about how it affects your social media marketing strategy for the coming year. On February 5, 2013, Pew Internet released an interesting report examining how people use Facebook. The report’s findings [...]
Posted on 03. May, 2013 .
If your digital reputation has taken a hit, you must work proactively and diligently to regain your standing in the online community. Press releases are a key weapon in your arsenal to accomplish this goal. That’s because a press release is one of the only kinds of non-commercial content with your name and URL in [...]
Posted on 29. Apr, 2013 .
You know social media marketing is important. You’re probably already using it to extend your reach to your audience, but you also know you’re not using it to its full effect. Maybe the problem is motivation. You have a lot of great ideas, but execution is a constant challenge. Or, maybe the issue is a [...]
Posted on 15. Apr, 2013 .
140 characters. That’s all the room you have to get your message across on one of the hottest social media networks: Twitter. It’s basically little more than a few words. How in the world can you hope to promote your business effectively while engaging your audience if you’re restricted to 140 characters? If you’ve been [...]
Posted on 18. Mar, 2013 .
This question is more complex than it seems. It implies that a simple solution – for example, “submit two press releases per month” – can be applied to every business. In reality, the ideal frequency of your press release distribution should reflect your goals and marketing strategy. But even this barely scratches the surface toward [...]
Posted on 04. Mar, 2013 .
When building a house, a small error in construction can produce dismal, even devastating, results. The same is true when writing and publishing online press releases. Numerous details demand attention. Neglecting one – or worse, several – can limit your exposure, and prevent your PRs from being read by your intended audience. With this in [...]
Posted on 04. Feb, 2013 .
I listened to Paul Harvey when I was younger. I remember hearing his voice come on the radio and the entire car would come to a hushed silence as we all concentrated on what he had to say. His was the kind of voice that made time stand still — if only for a few [...]
Posted on 01. Feb, 2013 .
Our Twitter stream is pretty busy. We’re always tweeting tips about publicity and content marketing, articles that we think you’ll enjoy, links to press releases, etc… The ways that social media has allowed us over the years to connect with people is truly amazing! We regularly hear from our followers and it always gives us [...]
Posted on 10. Jan, 2013 .
Elizabeth Corbin knew she was onto something when she came up with The BagReMinder concept. She kept forgetting her recyclable grocery bags whenever she went shopping, and she knew she wasn’t alone. With many states approving anti-plastic shopping bag policies, it was only a matter of time before we’d all be needing to use recyclable [...]
Posted on 07. Dec, 2012 .
My kids are REALLY into LEGOs right now. We must own thousands of bricks, minifigs, accessories and crazy pieces. The boys are constantly building something new — spaceships, boats, hotels, you name it. And what is on the top of their wish list for Christmas? Yep. More LEGOs! This used to pain me. If you’ve [...]
Posted on 27. Nov, 2012 .
Online press releases are a great tool for building links to your site. With the click of a button, you can have your PR posted on hundreds of sites, each one pointing back to your own with a link. That’s a powerful method for letting Google know your site is worth indexing and ranking at [...]
Posted on 19. Nov, 2012 .
You need publicity. You need to get your name in front of your market. And you need to do it over and over, keeping it there so your audience calls you or visits your site when they need your help. There are a lot of ways you can grab publicity. Online press release distribution plays [...]
Posted on 08. Nov, 2012 .
I just read a great blog by Gini Dietrich that talks about the future of PR and the importance of building relationships. Social media is one of the best ways for companies to interact directly with their customers — but that’s not the only reason to integrate social media marketing into your overall visibility campaign. [...]