Online PR Media

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A Look Inside of a Black Friday Pro’s Shopping Strategy…

Posted on 22. Nov, 2011 .

Are you a Black Friday Shopper? If not, you may be surprised at the amount of research people put into spending money the weekend after Thanksgiving… Tara, co-founder of Online PR Media, is perhaps one of the world’s most strategic shoppers — and for her and her family, Black Friday is the pinnacle of the [...]

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We’re Giving Away A Copy of “The New Rules of Marketing and PR” Would You Like One?

Posted on 24. Oct, 2011 .

We love quick and easy contests — and this is about as easy as it gets! The best-selling “New Rules of Marketing and PR” offers insights on “how to leverage the potential that web-based communication offers a business” in the modern day and age. And all you have to do to win is answer this [...]

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Press Release Style: The 2 Absolute ‘Must-Have’ Style & Content Elements

Posted on 19. Oct, 2011 .

Some people say that because press releases today are visible and read by end users, that they should speak directly to the audience. That they should use words like “we” or “you” to address the reader rather than being written in 3rd person. We disagree. We do agree that press releases have changed dramatically since [...]

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Press Release Analytics: Don’t Be Bamboozled By “Creative” Press Release Stats

Posted on 12. Oct, 2011 .

Before creating our press release report, we asked businesses, SEOs and marketing firms which information was most important for them. We asked. You replied. We listened. While some other press release distribution sites measure views that are calculated in quite creative ways in order to inflate the numbers, our goal is to deliver real information [...]

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Landing Targeted Media Placements: The Art of The Media Alert Letter

Posted on 03. Oct, 2011 .

Getting media placement is a simple formula — and one that you’re likely already familiar with in another area of your life… job hunting. When you’re marketing yourself for a job, you post your resume on as many quality places as you can to increase exposure and to be available when employers were searching for [...]

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Using QR Codes Within Your PR: See It In Action

Posted on 27. Jul, 2011 .

We’re having an awesome week at Online PR Media, with lots of new clients trying out our services and seeing what online PR can do for them! We’re also seeing a lot of press releases that are utilizing one of today’s fasted growing technologies — QR codes. These releases caught our eye… let’s see what [...]

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Writing Press Releases That CONVERT, Not Just Alert

Posted on 25. Apr, 2011 .

Though we’ve preached from the mountaintops that press release shouldn’t be a blatant used-car-salesman-variety sales pitch — with well-planned wording, you can CONVERT CUSTOMERS with a press release! Now don’t even get me started on sales techniques… I used to be a sales trainer for one of the ‘Big 3′ auto insurance companies. Let me [...]

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Press Release Headlines That Go Viral (With Examples)

Posted on 15. Apr, 2011 .

If there were one tool that I could hand you to have in your tool belt, this would be IT! If you never read anything else on our blog, please, for the love of your business, read this post. Writing a great press release headline can be summed up in one sentence: DO NOT MAKE [...]

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What’s the Best Time To Publish a Press Release? 3 Experts Share Their Theories

Posted on 05. Apr, 2011 .

What really IS the best time to publish a press release? That’s a question that we hear a lot — and there really is no “definite” answer. Common knowledge is that press releases do better “Tuesday through Thursday.” And while these are certainly the most popular days to submit a press release according to our [...]

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3 Things The Google Farmer Update Means For Your Online Press Release Marketing Campaigns

Posted on 28. Mar, 2011 .

In February 2011, Google released its Farmer (officially, Panda) update in the U.S. It caught a lot of webmasters and small business owners by surprise. Many sites that enjoyed thousands of top search listings found their sites pushed deep into the search engine’s index. But Google isn’t doing this to punish webmasters — they are [...]

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Press Releases and the Google Farmer Update

Posted on 10. Mar, 2011 .

We’re really happy about the Google content farmer update! It’s always been our philosophy that quality original content, published with an passionate authentic purpose in mind, and that is well optimized, will be seen and shared. The fact that Google is striving to provide it’s users with this quality content is nothing new — that [...]

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Local SEO Strategies – Big List of Profile Sites: Business and Personal

Posted on 07. Feb, 2011 .

You can have one website that you optimize really well that appears as one of the ten listings in the search results. OR you can have a website, a press release, Google Local profile, a Slideshow, and a Hubpage, and exist on FIVE of the ten positions. Which would you prefer? This post shows you [...]

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Top 15 Most Viewed Press Release Headlines This Month

Posted on 26. Jan, 2011 .

I always find it fascinating to see which press releases are getting the most clicks each month. It reveals some interesting trends in what people are searching for and which keyword terms PRs are ranking well for (i.e. opportunities). These stats span the 30 days between December 25th and January 24th. Something Very Important to [...]

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Very Cool Contests We Discovered….

Posted on 18. Jan, 2011 .

Being the publisher of a press releases site has its perks – one of which is learning about all the fun new contests taking place! Tara has a knack for winning contests. (I’m not kidding, she’s prone to winning contests: She’s won concert tickets and backstage passes to see her “man” Keith Urban TWICE. Just [...]

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Making Your Press Releases Work As Stand Alone Sales Pages

Posted on 03. Jan, 2011 .

We’re working on pulling some interesting stats for 2010 – one of which will be the number of times that people made use of all of the “extra” features that they could have on their press releases. I don’t know the numbers yet, but I do know that a surprising number of people to do [...]

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