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Posted on 10. Jun, 2013 .
At the tail end of 2012, NM Incite – a joint venture between Nielsen and McKinsey – released its latest “The State Of Social Media” report. It’s chock-full of interesting details on how U.S. consumers are interacting through the social media channel. It also reveals the devices they’re using to do it. The report is [...]
Posted on 28. May, 2013 .
Online press release publishing has been a great way to generate one-way links that point to your site. There’s mounds of data showing that PRs distributed to thousands of sites can give your own site a huge lift in Google’s rankings. But at the tail end of 2012, Google’s head of web spam, Matt Cutts, [...]
Posted on 13. May, 2013 .
If you’re a marketer, it’s impossible to ignore the potential of Pinterest. According to recent data from Pew Internet, the site has nearly closed the traffic gap with Twitter. Pew reports that 15% of adult users are on the former site while 16% are on the latter. What’s more, Pinterest has shed its guise as [...]
Posted on 22. Apr, 2013 .
Let’s forget about search engine optimization for a minute. When we work with press releases, it’s easy to get caught up in SEO tactics. We want our PRs to be indexed by Google so that they can get send link juice to our sites, but press releases have much more potential. Remember, they were being [...]
Posted on 08. Apr, 2013 .
As you know, online press release distribution has been a valuable link-building tactic for years. It puts your content, in the form of a news announcement, on lots of domains, all of which point back to your site. Those links have been helping us to get sites ranked in Google for high-value keywords since… well, [...]
Posted on 01. Apr, 2013 .
I can talk (or post) about press release strategies until I’m blue in the face. But ultimately, you need to know whether your efforts are generating the results you want. Whether you’re creating PRs for link-building, to act as standalone sales pages, or to drive traffic to your website, the proof of success is in [...]
Posted on 12. Mar, 2013 .
Sometimes, it’s helpful to think about things from a non-intuitive perspective. It forces our brains recognize insights that we may be taking for granted. Take press releases, for example. You spend time brainstorming press release ideas, putting those ideas into drafts, sprucing up your drafts to get them ready for prime time, and finally sending [...]
Posted on 25. Feb, 2013 .
Over the last few weeks, I’ve watched a story unfold in my local town that has grown legs, exploded in the national news including Forbes, The Huffington Post, cnet, MSN, CBS News, KMIR6 Television News, and a slew of blogs. At the center of the debate is a local friend and internet visibility colleague, Kimberly Reynolds and her [...]
Posted on 13. Nov, 2012 .
If you’re a business owner you, know that one of the best feelings is hearing how your services helped someone else to achieve their goals. Tara and I were thrilled when Kevin, a client of 2 years, wrote in with his experience using our site — and provided ‘tried and true,’ ‘lived and learned’ tips [...]
Posted on 23. Oct, 2012 .
If you’re using online press release distribution to its full potential, you’re publishing news releases on a regular basis. And if you’re like most marketers, you’re starting from scratch each time. You sit down, brainstorm an idea, and painstakingly write your latest announcement, from top to bottom. There’s a much better way! And if you [...]
Posted on 07. May, 2012 .
How would it impact your business and sales if you could put logos like this on your site: Being featured on big name places like is a bragging right. It’s not just about the sales that you might get from a mention on one of these places. It’s that: Potential customers perceive you as being [...]
Posted on 14. Mar, 2012 .
What does it take for a press release to get an average of more than 100,000 views per month for several months running? We’ll analyze the success of a successful press release that did just that. But first, let’s take a look at the distribution of these 376,054 page views over the last few months: [...]
Posted on 22. Feb, 2012 .
Pop Quiz: Which of the following has more value to you? A. 10,000 people who read your press release, and then move on to other interests B. 100 people who read your press release, and visit your site to learn more details If you’re like most business owners, the clear choice is “B.” The only [...]
Posted on 15. Feb, 2012 .
If you’re going to take the time and effort to write and distribute press release, it just makes sense to ensure that they are firing on all cylindars — packing all the power they can for your online visibility campaign. You can technically write a “so so” press release and find an online press release [...]
Posted on 01. Feb, 2012 .
Each year, a new Google penalty seems to rear its ugly head. Sometimes, it comes in the form of a true “penalty” that punishes your site for violations of Google’s stated policies. Examples include guestbook spamming and buying paid links without the nofollow tag. Other times, the penalty comes in the form of an algorithm [...]