How Would Being Recognized as An Industry Expert Impact Your Business?

Posted on 15. Jun, 2012 by Tara Geissinger + in Business Publicity

We’re in the business of getting you VISIBILITY. That’s why, throughout the month of June, we’re going to be focusing on quick tasks that you can instantly apply to your marketing campaign and boost your visibility.

Today’s Task: Make a list of magazines and trade journals where you can contribute an expert article
ETA: 8-10 mins

Editors of magazines and trade journals are HUNGRY for content from people just like you that have first-hand knowledge in their fields. You might be surprised how easy it is to get an expert level article published in a trade journal or magazine. How would that impact your credibility?

If you’re like most people, you’re not giving yourself enough credit for the knowledge you have in your industry. You might give yourself a negative pep talk as to why you’re not qualified to write an expert article. It might sound something like

“I’m no expert like (fill in the blank with a big-wig name from your industry.)”

-OR-

“I don’t know EVERYTHING about all aspects of my industry.”

Remember, there are plenty of people who know absolutely nothing about what you do and desperately want to know what you know. Your information and perspective is valuable.

Don’t Limit Yourself!

Do not limit yourself to only YOUR industry trade journals and magazines.

For example, if you are a website designer, don’t just focus on trying to land an article in the leading design magazine. Think of all the crafters and insurance agents and real estate agents out there that could use some good, solid tips on creating a more functional and appealing website. What are THEY reading?

Here’s how to find out: The Yahoo News & Media Directory lists thousands of:

Journals
Magazines
Newspapers
Blogs
Poscasts
Columns
And more….

You can drill down by type of media or by industry. This is where you’re going to uncover all kinds of publications that people in various industries are reading, along with links to their websites. Each of the websites will offer a way to contact the editor and will oftentimes provide submission guidelines too.

Your task is to make a list of these along with the editor’s contact information. Then connect with the editors via various social media channels and begin building relationships.

Next, you pitch article concepts to the experts and start securing expert article placements. It’s easier than you think and our new book talks in detail how to do this.

Publicity Marketing

Want more tips like these, plus templates, strategies and more? Our new eBook, Publicity Marketing, is chock full of information and techniques for landing free publicity. Buy your copy of Publicity Marketing for $4.99 and be entered to win a $79 press release distribution on July 1st!

Cool eye photo courtesy of Mikleman.

8 Responses to “How Would Being Recognized as An Industry Expert Impact Your Business?”

Emily Woodhouse

16. Jun, 2012

Hi Tara,

It’s important not to squeeze yourself within a limit. By using all the probable options in your hand, it’s quite possible to explore a brighter side of your business.

-Emily
Emily Woodhouse recently posted..vps 2
Myra Kirbi

18. Jun, 2012

Wonderful! I think a newbie like me does need visibility. And first thing that came to my mind after reading the first paragraph was whether I would be able to write for them as they are highly respected magazines, Then I got the answer in the second para, Thank you for boosting my morale! Really appreciate it !
Myra Kirbi recently posted..Why has the average software engineering salary increased in the past couple of years and will it continue to rise?
Christine OKelly

19. Jun, 2012

It really is quite easy to get your content placed in magazines and trade journals. If your goal is to provide real value, and if you just ask, it’s amazing what doors can open!
Liyya

19. Jun, 2012

I really love that you point out that it really only takes just a few minutes (8-10 mins) to make a list of magazines and/or trade journals — sometimes the thought of completing this major task on your internal marketing to-do list seems really grand. But, just start with a little contribution each day and I’m sure everyone can spare just 8-10 minutes, this is just a great piece and a lot of motivation!
Christina

22. Aug, 2012

I’m a writer in the interior design field, and I think we call all related to feelings of “I’m no expert compared with …” – it’s nice to be reminded that most people feel this from time to time!

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