Our main goal at Online PR Media is to get you publicity and visibility online. We (obviously) think press releases are pretty cool, but there are other ways to get yourself noticed and boost traffic and visibility to your website. Assuming you aren’t trapped under a large object, you’ve most likely heard rumblings about Pinterest, the newest social media network available online. But if you’re anything like us, you might still be deciphering exactly how to use the network to your advantage.
That’s why we’re so excited to have social media expert, Kim Garst, writing today’s guest blog post. She’s taken the time really dig into Pinterest and figure out exactly how we can optimize our time pinning to get the biggest exposure for ourselves and our clients.
Are you ready to become a Pinterest Rockstar?
After reading this article see how well you are doing with these 7 Steps and perhaps it will be time to create your own Pinterest Rockstar Board!
1. Edit your Profile!
Can your Pinterest followers easily connect with you outside of Pinterest?
Not sure? Then, it is time to complete your Pinterest profile. While the profile section on Pinterest is not nearly as detailed, or lengthy as Google+ or facebook, it is still important. And, like twitter, your bio with your website link can be the difference between a blog visit or no blog visit.
To get started with your Pinterest profile description, put your curser over your profile picture and name at the top right hand corner of your screen. Then, scroll down and choose “settings.” Here you can provide an “about” write up, your geographic location, a link to your facebook timeline and a link your twitter account. Here too, you can choose to add Pinterest to your Facebook Timeline (if you haven’t already.)
When you’re finished, don’t forget to save all changes at the bottom of the page.
2. Categorize Your Boards.
When you “pin” something new you can add that pin to an existing board, or you can create a new board. Creating new boards is great because it is helpful to your followers, however, done incorrectly you can lose out on a ton of traffic. When you create new boards, always be sure to categorize them. When your boards are UN-categorized, they will NOT show up in Pinterest’s category directory.
Not sure if all of your boards have been categorized? Click on the individual board and edit it. Here you will have the ability to add the board to a Pinterest category.
3. Rock your Keyword Phrases
Whether you are describing the content of a board, or an article you “pinned,” utilize your keyword phrases.
I don’t mean that you randomly add keyword phrases to your descriptions, instead insert them as apart of an engaging sentence. This way, your boards and pins will both entice followers and show up in search results!
For example, as a social media expert, using the keyword phrase, “Increase Traffic to Your Website,” you can create the Board Title: “Awesome Tips on How to Increase Traffic To Your Website.” Likewise, in the Board Description, you can say: “I love these articles on how to increase traffic to your website. Pin & share the ones that work best for you!”
Additionally, anytime I pin an article for to board, I include a keyword phrase in my description. For example, if I pin an article about increasing Twitter traffic, an amateur might right, “Love it. Such great ideas!” But, a Pinterest Rockstar will say, “I love these twitter traffic tips. They totally work!” This way, anyone searching for “twitter traffic tips” will find my pin.
4. Link to the True Source!
In can be tempting to pin a website homepage or Google image, don’t! Remember that the reason to pin is to connect followers to great content, products and so on. If you connect them to a website homepage, instead of the exact blog with the great information they wanted, your follower may lose trust in you. Help make it easy to find the original post by pinning the original, exact url.
5. Contemplate it, before you Pin it
As social media platforms improve, it is becoming easier and easier to scroll back and find older posts, comments, pictures and so on. Consider the facebook timeline. With timeline, you can scroll back through your years in a matter of seconds. Ek! Do you want people reading the comments you wrote in 2008? Who were you back then?
The same is true of Pinterest. Your old pins don’t disappear. Followers can and will scroll down through an entire board. Be mindful and pin accordingly. It is best to focus on pinning the finest possible content for each of your boards.
6. Make it Easy for Others to Pin Your work!
If you want website followers to pin your articles, make it easy, and add a pin-it button to your blog posts or website.
For the exact steps on how to do this, click here: http://kimgarst.com/how-to-add-a-pinterest-button-to-your-site-and-get-massive-amounts-of-traffic
Adding the pin-it button to your website is important because it can help bring massive amounts of traffic to your site. Checking in on your most “pinned” articles can also be a way for you to track the articles your followers most enjoy.
To see the content readers are pinning from your site, type http://pinterest.com/source/yourdomainhere.com – into your browser and see what images come up.
7. Tap into Your Creativity
A big reason why Pinterest is so fun and is growing so quickly, is because it taps into our creativity. With each board we create and showcase another piece of our unique life.
As a Pinterest Rockstar, you will want to think out side the box, or the “board,” and take your creativity to a whole new level.
For example, if you are working with a team on a project, create a Pinterest board where everyone can pin ideas they want to bring to the table.
Similarly, you can create a weekly or monthly discussion group on a topic within your niche. Then, if the topic is “flexing your twitter muscle,” everyone who joins the group can pin great articles he or she wants to contribute to the discussion.
I look forward to hearing how these 7 steps work for you! How are you becoming a Pinterest Rockstar?
Which step caught your attention? Why?
Kim Garst, CEO of of Social Media Branding with Kim Garst was recently included in Forbes Magazine Top 50 Social Media Power Influencers List. Kim has been a Mompreneur for almost 20 years. Currently she shares her business and marketing savvy through coaching and consulting with clients around the world. Kim specializes in helping you get more sales, more leads and more clients utilizing the power of social media and the Internet as a whole. Her systems are easy to implement and get quick results for small businesses as well as new and established solopreneurs.