“Social media integration.” In marketing these days, we can’t escape the message that companies needs to be social or be square. So how important is social media for your press releases? We found this infographic that perfectly illustrates why being “social” with your PR can multiply your results and engagement. Let’s break it down and see what your company should be doing to go viral.
Which Social Network Should You Leverage?
When we look at the infographic, we can clearly see that Facebook edges out Twitter for the sharing of press releases. However, we recommend utilizing both networks to better the chances of your release being seen, and more importantly, shared further. The importance of having sharing options embedded right in our press releases not only allows you to share your own news, but for interested readers to share with their networks. The more your release is shared, the more it’s read, potentially shared again with those readers’ networks, and so on. This can lead to more media coverage, blogs or articles being written about your company or news, and better SEO results!
Double Your Press Release Views
If someone told you that there was a simple way to get twice as many people reading your release, wouldn’t you do it? Of course! The infographic above illustrates that press releases that are shared on Twitter and LinkedIn get over twice the views than those not on social networks, with Facebook not far behind. Regardless of what the goal of your press release is, having double the number of readers can only help. As always, don’t forget to share your own press releases on your social networks, and remember that Online PR Media tweets the title of every $79 and $349 release on our own Twitter account, which has over 13,500 followers.
Take Advantage Of All Visual Options For Optimal Engagement!
In order to make your press release even more interesting to your readers, make sure that you’re taking advantage of every visual feature you can. This means to not just add in your logo, but add in an image of something that’s represented within your news (the product, the speaker’s photo, your facility, the team responsible, etc.) If you have a video, be sure to embed that as well (and if you don’t, make one! It’s a great way to speak right to your readers!) And don’t forget to add an MP3 or other audio clip, whether it’s from a recent interview, podcast, radio appearance, or commercial. The more of these options you include in your press release, the more you’re multiplying the interest and visibility of your news!
See It In Action
Check out some recent press releases we published that are really maximizing their visibility by using a variety of social and visual features:
Using photo, Facebook stream, Twitter stream, and iFrame: Unique Dog Boarding & Training Center Opens in Los Angeles
Using video, multiple images, and iFrame: Memphis Trade Show Booth Company, Skyline Midsouth, & Parent Company, Skyline, Receive 100th Patent
Using iFrame, Twitter stream, and Facebook stream: Quality Glass Block and Window, Leading Glass Block Suppliers, Offers Fire Rated Glass Block Options
Post the link to your socially and visually optimized press release in our comments, or feel free to ask questions about the benefits of sharing your releases!