Six Reasons to Include Video in Your Online Press Release

Posted on 13. Dec, 2011 by Tara Geissinger in Business Publicity

When publishing a press release online, your goal is to get as many people to engage with your message — and then ultimately take action. Adding video to your press releases is a highly effective way to accomplish this for a variety of reasons.

Here are our top reasons to include a video in your press release:

Search Engine Visibility

Did you know that the video you embed in your Online PR Media press release can appear as a video image in Google’s search results? A listing that POPS like this can put your news front and center in the highly competitive arena of search.

Visually Demonstrate Unique or Complex Features

Trade shows and infomercials are powerful sales platforms because they allow the sell to actually demonstrate the product or service in action. Sometimes products can be difficult to describe with words alone. The WOW factor of including a sales video can take a “flat” announcement to the next level. Here’s a fantastic example of a press release that uses video to quickly and easily explain a unique new marketing strategy.

“Speak” to More People

Some people absorb information much easier and more completely through watching and listening vs. reading alone. If you’re going to publish a release, you may as well “speak to” and reach as many different types of people as possible.

Increase Engagement

Videos within press releases almost begged to be clicked. They engage the reader and invite them to stay longer on the page. Just like in a store, the longer someone stays, the more likely they are to buy.

Add Depth

Press releases, by nature, are objective and succinct. Sometimes, when utilizing a wire service, the word-count can be limited. Videos don’t have those limitations! Your video can be as unique, bold or long as you want. It’s a perfect way to add another dimension to your press release.

Inject Personality

Likewise, people like to do business with other people, and they respond to seeing a smiling face. By including a video of yourself (or another spokesperson for your business), you are engaging your readers and offering a way for them to connect with you. This helps boost sales and could even secure you an interview in the media.

Your Turn!

Have you a video to your press release yet? Did you notice a difference in traffic, sales or results? Let us know!