Many of you have asked for templates and/or examples of press releases for different occasions — so we’ve compiled some great examples of a few of the most common announcement types. I find that I can read 10 “how to” type posts, but there’s nothing quite as effective as seeing those “how to’s” applied. If you’re looking for a press release sample of one that you don’t see here, let us know and we’ll be sure to include it our next round up!
Announcing A New Product
WholesaleHats.com has sent out some great releases lately, and this is one of them! The topic of their release is clearly stated: new colors of a top seller available for fall — they’ve also tied it in with the ‘back to school’ shopping season. The company made sure to publish their release in a timely manner to coincide with the introduction of the new products, generating buzz and potential sales from interested readers.
What else are they doing right? This release is SEO-optimized for sure! They’re using all three of their available keywords, and have them scattered throughout the release. You’ll notice they’re also using a keyword within their title, which is great. The title of your press release is indexed by Google, helping your release rank higher in the keyword search engine results. WholesaleHats.com also ensured they included TWO keywords in their summary, which becomes their meta description within search engines.
Last but not least, WholesaleHats.com has utilized almost every single multimedia add-on that Online PR Media offers. They have a video, pertinent to the product, showing as a main focus of the release. They have uploaded multiple images to show off the new colors. The iFrame at the bottom of the release lets readers or journalists click right through to the site, and the block quote (in blue on the left side) allows skimmers to quickly get an important nugget from the release. All in all, this is a very effective press release!
Announcing A Newly Designed Website
A couple of weeks ago, we discussed ‘localizing’ your press release. That’s just part of the reason why we chose this particular news nugget. Right away, you see that they have included their location (San Antonio TX) right in their title. Their keywords throughout the release also include locale (San Antonio plumbers, Dallas SEO firm, San Antonio Plumber.) Not only is this great for some really focused SEO benefits, but ensures that people in their own local market are seeing the news.
Companies often email us to ask what news they have to announce, and this gives a great example. If you’ve just had your website refreshed, announce it! Not only does it invite people to come take a look, it gives you a chance to increase your search engine results and backlinks for your site. Benjamin Franklin Plumbers also made sure they activated the iFrame at the bottom of their release, which lets you see the new and improved site right away.
The company has also smartly decided to include their Twitter feed on the right hand side of their release. Integrating social media is one of the best ways to truly make a connection with your customers, your readers, and anyone else who might have an interest in your business.
Announcing An Upcoming Event
Online Tech to Present on Cloud Computing Hosting at MSPWorld™
Companies have more events to announce than ever before now that virtual events have become mainstream. Whether the press release is announcing a webinar, a teleseminar, or that someone within your company will be presenting as a conference speaker as this one from Online Tech does, this one is a great press release example.
The most important components of an event announcement may seem obvious… but they are often forgotten! Including the date, time, location, and even directions or landmarks is essential. Online Tech offers date and time details right in the first paragraph, and then offers more in the third. They then include a link to the conference page where readers can get even more information. Smart.
The other thing we really liked about this one is the headshot photo of the person who will be delivering the presentation. The company could have easily used a logo or a stock photo, but it wouldn’t have been nearly as effective as providing a photo of the speaker. People are just naturally and primally drawn to human faces — this a critical bit of knowledge when you’re fighting for your press release to be noticed. Whenever relevant, we suggest choosing pictures of people in y0ur press releases.
Your Turn! A Challenge…
What other types of press release angles would you like to see examples of? Let us know and we’ll break one down and provide examples just like these. And here’s a challenge… come up with a new press release angle that you haven’t tried yet, and see what type of buzz you can generate. Once you’ve written it, come back and let us know what you announced — with a link your release, of course!