How To Use HARO To Boost Your Visibility

Posted on 14. Jul, 2011 by + in Business Publicity

HAROHARO (Help A Reporter Out) is a free email subscription service that gives journalists, bloggers and authors the opportunity to share what sources they are looking for. Think about that for a minute — the very people you are trying to attract by publishing online press releases are letting the world know via email their EXACT needs.

If you haven’t already discovered and signed up for HARO, it is definitely worth your time to do so! The subscription service sends out three categorized emails a day filled with publication opportunities. Simply scan each email for the section that applies to your industry to see if there is a need that YOU can fill!

Here are some HARO tips that you can follow that will help boost your rate of success:

1) Respond Quickly

HARO isn’t a secret anymore — there are thousands of subscribers just like you looking for the best opportunities for their clients and businesses. Reporters and authors who post a query on HARO will most likely get hundreds of responses. The first (and the best) are likely to be used. If you see a query that appears to be a good fit, go for it!

2) Stay On Topic

Most of the queries posted on HARO are looking to fill a specific need. If you feel that you can fill that need, great! If you work in the industry they are asking about, but feel like you have a “better” idea for a story or angle, hold off! Your answer on HARO needs to be specific to what the journalist is asking for. Now is not the time or place to be pitching your idea. By staying on topic, you have the opportunity to fill an immediate need and potentially establish a relationship with a reporter who covers your industry.

3) Think Outside the Industry Box

Don’t be afraid to respond to the query looking for parents of toddlers or families who’ve survived a tornado. It’s true — these are most likely not on target for promoting your business. The truth is, however, anytime you’re mentioned online or in print, it is a boost for your business. Plus, if you personally fill the need for that reporter this time, they may be more likely to use you again as an easy source for a future project that IS industry-specific. It’s a win-win!

4) Keep It Simple

Many queries have specific things that they are looking for. They may ask you to share an example, use a particular email subject line or be located in a particular geographical location. Read over these requirements carefully and be sure that you tailor your reply to suit their needs. Keep it simple, succinct and on topic and the reporters will appreciate it.

5) Showcase Your Personality

This may seem to counter tip #4, but it is still important to inject some of your own personal flair into your response. If a journalist is looking for an ‘expert’ on something, you’re not going to win any points by send them an email saying ‘I’m an expert’ on that. SHOW them how you are an expert — with real examples! If they can tell immediately that you’ll be a strong source for them, they will likely choose to contact you.

6) Don’t Forget To Read The Emails

Like most things in life, the system won’t work unless you actually do it! It’s true, something that hits your inbox three times a day can seem overwhelming on some days. That’s really not the case though. You’ll find that it really only takes a few seconds to open and scan a HARO email for opportunities. If it’s something that you don’t think you can do consistently, then it is best to have a VA or someone else read them.

Your Turn!

Do you use HARO already? Have you responded to a query that resulted in some visibility? If so, we’d love to hear about it!

8 Responses to “How To Use HARO To Boost Your Visibility”

  1. John

    14. Jul, 2011

    Wow! I’ve never heard of Haro before, what a great tool. We all need as much help as possible to get our names out there front and center. Thanks for the tip!

  2. Katie

    14. Jul, 2011

    I’ve never heard of HARO before either, but what a great service. I definitely agree that it’s a must to scan the emails for opportunities. Reporters can be on a strict deadline so if you wait too long, you could miss out on an amazing opportunity.

  3. Amber

    15. Jul, 2011

    I just recently heard of HARO for the first time. What an AWESOME resource to share with clients!!

  4. Megan

    15. Jul, 2011

    Love this resource! This is such a great way for clients in very specialized industries to share their knowledge and become positioned as ‘experts’ in their field, too.

  5. WebDesigner

    18. Jul, 2011

    Interesting, I never heard of this before either. Would like to look more into Haro

  6. Casey Miller

    05. Jan, 2013

    After one month of using HARO, Im having a chapter being published on training abs coming out soon in an ebook.
    Casey Miller
    BIOMECHANICALLYFIT.COM

  7. Tara Geissinger

    Tara Geissinger

    07. Jan, 2013

    That is awesome, Casey! HARO is such a great opportunity!

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