In many cases, press release writing can get stale. A typical news release announces a new product or service and talks about how “excited” the company is to be launching said product or service. But sometimes you actually find a little nugget of uniqueness — someone who has found a way to spin their news in a different manner. When this happens, it’s inspiring! These are the nuggets that we like to share with our readers, so hopefully their creativity will inspire you as well!
For this edition, we decided to showcase a couple releases that either announce something that’s not the standard new product or service, or that do it in a unique way. No matter what goal you’re striving for with your marketing strategy, you need people to want to read what you wrote! Let’s see how this week’s selections do just that.
This Week’s First Example:
Announcing that your company has achieved certification or accreditation by a recognizable organization is basically granting you permission to brag about your accomplishments. It also proves to the media world as well as your customers that your company or brand provides top notch products or services. Don’t forget about this opportunity as a solid press release idea! The fact that the client added a headshot photo really makes this press release stand out. Even in a digital world where people are doing business online, people still want to work with people. As human beings, we’re naturally drawn to other people. Including a picture of a person or people in your PR (which becomes the thumbnail in Google News) can have a great impact on whether or not people click through to discover more.
Up Next For Our Second Example:
First of all, let’s talk about a catchy title! We tell people constantly about using recent news to connect to THEIR news, but this is doing it very effectively. You can’t announce something else as your news, but you can certainly relate it to what you’re announcing in your own company. We clicked on this release to see what the connection to a recent scandal was, and were interested in what the release had to say. You might not be interested in background checks, but “Weeding out the Weiners?” Where do we sign up?
Last But Not Least…
Here we have a personal injury lawyer sponsoring a charitable event. It not only brings publicity to the sponsor, but also shines the spotlight on an important cause. The lawyer isn’t announcing a promotion, a case he won, or a new staff member, which would be expected. Instead, he’s showing that his firm is not only a legal firm, but that they care about their community as well. The keywords in this release all relate back to the sponsor (the law firm) but allow people to learn about a cause they might have otherwise not known about.
Making this work for you!
What unique ideas have you used for a recent press release? How have you gotten a typical announcement to really have some punch? What makes you click on a release to read more? What kinds of multimedia can you include in your press release to really hook readers? What are some of your favorite press release examples?