In our latest installment of successes from actual press releases we published, today we’re going to reinforce how the proper timing of your release can result in some awesome traffic! We often discuss how important the choice of your keywords can be, and this post is the epitome of knowing what your readers are really searching for. Over the past couple of weeks, when we looked to see what releases gained the most “clicks,” we were really surprised to find that the top FOUR were all from the same client!
Press Release Examples #1… to #4
Free Stream! Live Watch Manny Pacquiao vs Shane Mosley Online Boxing in HD
Free Stream! Live Watch NBA Playoffs 2011 Online Streaming in HD
Free Stream! Live Watch Champions League Final Online Barcelona vs Manchester United Streaming in HD
Free UFC Live Stream! Watch UFC 130 Rampage vs Hamill Online Streaming in HD
Let’s break them down!
Titles: You’ll notice right away that all of the titles are fairly simple and direct in their message. They provide notification of an event, and that the reader can watch it at no cost. If you’re looking for clicks, being direct is a sure-fire way to draw people in! Give them the news, show them what benefit it offers them, and wait for the traffic.
Keywords: Here is where our client truly capitalized on how people really search the internet. All of the key phrases utilize syntax that mirrors search habits of the actual public. How do we know? Each of these releases got over 3,000 hits.. one of them reached that in one day. The phrases all represent different ways that someone can search for the same thing: to watch a special event live and in HD.
Timing: The true strength of all four of these releases is the client knowing when the right time was to schedule publication. Even having an announcement you know will be important to the public means little if you miss the boat! This client submits their releases at least 24 hours in advance, with a scheduled publication time the morning of the event they are showcasing. This gives our editors time to make any suggestions for changes, and ensures his release is published right when people are looking for it.
Putting This To Work For You:
What does your company or client do that can capitalize on appropriate timing? Another potential reason for this client’s success is that he’s building credibility for being a go-to site for what he provides.. which we’re all striving for! Even when you can’t announce something that is “hot” in public news right now (when it’s not yours to announce,) these results show how you can talk about that news and relate it back to what your company or client offers. Give it a try!