Holy cow… is it really time to start talking about Thanksgiving? Now that Halloween has passed, businesses are already planning for the end-of-year holidays (didn’t the kids just go back to school?) No matter how much we are in denial or how far away it may “seem” (I’m guilty of both), Thanksgiving is just 21 days away!
Thanksgiving seems to be a holiday that doesn’t get a lot of fanfare in terms of business promotions — but it’s got all of the makings for building some fun and effective business promotions:
- It’s a social event
- It’s a holiday centered around gluttonous enjoyment
- It’s the last semblance of relaxation most of us will feel until after the new year
How can your business work in the concept of Thanksgiving into your upcoming business promotions?
Here are a few companies who are doing or have done just that:
The Thanksgiving Contest
Tis the season for giving — and contests are a great way to give while also getting some publicity! A cleverly designed contest can promote social interaction within your online and real-life social communities. Take a look at these fun ideas for business Thanksgiving contests:
Springhill Suites “Save My Holiday” Video Contest
This contest is so clever – I love it! Springhill Suites Marriott is keenly aware of how visiting friends and family can put a damper on a holiday season. In their “Save My Holiday” video promotion, the public is asked to send in their video explaining why they need their own space during the Thanksgiving holiday. The person whose video receives the most votes wins a free stay at Springhill Suites. The video submissions are so fun — and what a great way for Springhill Suites to get to know it’s customers!
Freshhome.com’s Thanksgiving Table Decorating Facebook Photo Contest
With the ability to create and publish media so easily today, there boundless ways to organize creative interactive contests. Freshhome.com’s Thanksgiving Table Decorating Facebook Photo Contest is one great example. To enter the contest, readers first “Like” the Facebook page, then upload a photo of their decorated holiday table. Fans then vote on the photo with their “Likes” and comments.
The Pre-Thanksgiving Sale or Promotion
BookWhirl, a company that provides book marketing services to authors, is also helping it’s customers prepare for the upcoming challenges it’s clients will face during the holiday shopping season with it’s “Early Bird Thanksgiving Promo.” (Early Bird – Clever!) The company is offering discounts on its services throughout November — and the earliest bird will get the juiciest worms. Those who act on the promotion early get the biggest discounts ($100 off), with discount amounts tapering off each week until Thanksgiving.
New York Full Cleaning Service
The end of year holidays mean lots of gatherings with family, friends, and co-workers. Ah… the joys. In houses throughout America, visiting mothers-in-law will be finding all of those little nooks and crannies that you don’t have time to clean. Employees will gather round the water cooler after the office Christmas party at the bosses house, sizing up the pad. For a cleaning service, this is likely a busy time of year. New York Full Cleaning service tied these very real needs into a “pre holiday promotion” where they are offering a 20% off through Thanksgiving. Even though the promotion doesn’t play on the Thanksgiving ‘theme’ per se, the promotion is designed to address the very real needs people are facing as the holidays arise.
- What particular problems and needs to your clients face during the holidays?
- How can you lend a hand to your target audience during the stressful holiday season?
More Fun Thanksgiving Business Promotion Ideas
- Host a food drive — those who donate get a coupon for your products and services
- Start a recipe contest or a ‘community cookbook’ where your social groups can contribute their favorite Thanksgiving recipes
- Grant a wish to someone deserving using a spin in on the coveted turkey wishbone
- Host a virtual or real-life scavenger hunt — instead of hunting wild turkey send adventure seekers hunting for clues to win a prize
- Host a “What Are Your Thankful For?” Video or Photo contest
Tie any of these ideas to your specific industry niche for a fun and engaging promotion. Then, publicize your promotion by posting about it on your blog, on Facebook, on Twitter, through press releases, by sending word out through to your mailing list subscribers, posting about it on contest sites, and through any other creative channels you think of!
What are some creative examples of Thanksgiving promotions have you seen? Is your business doing a Thanksgiving promotion? Tell us about it! Are you stumped about ideas for promotional ideas for your business? Let’s brainstorm! Leave a comment with your URL and your challenges and we’ll put the minds of the community together to come up with some creative ideas.