Of all the types of news announcements we see at Online PR Media, the announcement of a new product or service is the most prevalent. Because journalists, bloggers, and consumers are all interested in learning about something new, this type of press release can be extremely effective! To help you organize your information, we’ve created a series of press release templates that can act as a guide for writing various types of press releases.
This template isn’t the ONLY way to write a new product or service press release — but it can serve as a great launching point if your stuck or if you want to check your press release draft to ensure that you’ve covered all of the important bases.
The ‘New Product or Service Announcement’ Press Release Template
Press Release Title – 100 Characters or Less
Summary – 300 characters or less
Paragraph 1 – Announce the product or service. Identify the target audience and how it specifically solves their problem.
Paragraph 2 – offer specific features and user benefits of the product or service
Paragraph 3 – Explanation of how the product functions or of specific features. (1-2 paragraphs)
Paragraph 4 – A quote that explains why your product or service is different from any other solution on the market.
“Interesting quote,” said Name of person being quoted, Title of person being quoted of company name (http://website URL.com).
Paragraph 5 – Provide some background about your company, and why you are qualified to launch this new product or service.
Paragraph 6 – A quote that explains your reason for launching this product or service and how you hope it will help your customers.
“Another interesting quote,” said Last name of person being quoted.
About the Your Company: Your Company (http://www. website URL.com) operates a full service… (Use this area to describe how your company serves the market and your unique selling position [i.e. what sets you apart from your competitors].)
Examples of Great ‘New Product or Service Announcements’ Press Releases
One of my college writing professors said that the way to become a great writer was to read — a LOT. By reading examples of great work, we consciously and subconsciously absorb ideas and knowledge about what we need to produce great work. Here are some stellar examples of businesses who have published effective press releases announcing a new product or service:
Have questions about writing a press release announcing a new product or service? Want to share an press release announcing your new product or service? Are there any points that you feel should be added to the press release template?