With hundreds or even thousands of real estate agents in any given local area, how can you stand out from the crowd? Creative real estate promotion doesn’t need to be expensive — it just requires a bit of creativity!
Here are a few real estate marketing ideas that worked for agents around the country:
Real Estate Marketing Idea #1: The $1 Million Dollar Coupon
This incredibly simple, yet amazingly creative idea from Tina Haisman is one of my favorites! Instead of just listing the property with a “reduced” flag in a local real estate magazine when her client decided to drop the price of the home for sale, Tina created a $1 Million Dollar coupon online and created an online press release announcing it.
Real Estate Marketing Idea #2: Create a Local Meetup Group
Dallas real estate investor expert Dennis Henson created a Dallas local Real Estate investors Meetup Group that anyone in the community can attend for free. The meetup group attracts those interested in investing in real estate. The Meetup Groups are a place where “Real Estate Investors receive free training classes and meet fellow investors and support people.” Participants can “network with veteran investors, discuss the newest strategies, find the best sources of capital and everything about property investing.”
Starting a Meetup Group is fast, simple, and costs about $19 per month. Meetup.com will present your group to those in the local area searching for groups on your topic. To draw in even more people, you can write and submit a press release announcing each of your upcoming events several days or weeks before each seminar. How would it change your business if you had a room full of targeted prospects coming to you weekly, bi-weekly, or monthly?
Real Estate Marketing Idea #3: Optimize Your Website for Your Target Audience
It’s no news that the vast majority of people are turning to the internet to search for products and services — particularly real estate. While optimizing your website isn’t the most ‘sensational’ marketing idea, it’s likely one of the most effective. Every single day hundreds or perhaps thousands of people are searching for homes in your area — but are they finding your site? Ranking in the top of the search engines isn’t voodoo magic or guesswork. If you apply certain tried and true optimization principals, you will see movement. And most of it you can do yourself!
Though there are a lot of nuances and details when it comes to website optimization are three fundamental principles behind SEO:
- Discovering which your customers are actually searching for
- Optimizing your website for those keywords
- Building relevant backlinks to your site in those keywords
What are some creative real estate marketing promotions that you’ve heard about or seen around town?