Press Release Marketing: Using Keywords Effectively For SEO

Posted on 05. Feb, 2010 by Online PR Media Team+ in Business Publicity

Our upgraded press releases here at Online PR News all feature three anchor text links. Very often we see missed opportunities when reviewing the submissions. People choose to link to things like “blog” or “here” rather than using the opportunity to increase their organic rankings with the search engines.

Can an anchor text link really do that? Yes. Keyword anchor text links are powerful tools in any Search Engine Marketing campaign. This is because no matter how many changes in algorithms the major search engines make, backlinks and keywords are always going to play a role in rankings.

Where Does the Keyword Get Its Power?

When you create an anchor text link, that becomes a link pointing back to your website. If this link is placed on a highly-regarded website, the search engines will place extra value on the words that are used to link to your website. For example, for Online PR News, we would want the term “press release submission” to be used to link to our site. When the search engines see this link, they will “infer” that the site is about press release submission. The more anchor text links you have from high quality sources, the more likely your website will rank for that key term.

Why is Anchor Text So Valuable on Online PR News?

Online PR News was created with SEO in mind. This means that the anchor text links you create will remain indefinitely online. We do not rotate out pages or delete pages after a certain amount of time. More importantly, however, is the fact that we have a page rank of five. Essentially, this means that Google and other search engines consider us to be an upstanding website and therefore rate links from our pages higher than a website with a lower page rank.

Here is a free tool you can use to check the page rank of any site: