Online PR Media

5 Twitter Strategies to Help You Maximize Your PR Campaigns

Posted on 17. Jun, 2013 by Tara Geissinger +.

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Twitter is a powerful business tool, however it is often misunderstood by small business owners and rookie marketing professionals. I’d like to share with you 5 Twitter strategies that can help you utilize the power of Twitter to get the most out of your PR efforts. I never want to assume anything, so I will [...]

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Facebook for Business: The Secret To Growing Your Community

Posted on 11. Jun, 2013 by Kim Garst +.

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Are you ready to put the “marketing” in your social media strategy, but wondering how to start? You are not alone. So many of us spend countless hours on various sites connecting and engaging with our personal networks, but trying to flip the professional switch with our social media pages can feel challenging at first. [...]

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4 Key Social Media Insights To Leverage In Your Marketing

Posted on 10. Jun, 2013 by Christine OKelly +.

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At the tail end of 2012, NM Incite – a joint venture between Nielsen and McKinsey – released its latest “The State Of Social Media” report. It’s chock-full of interesting details on how U.S. consumers are interacting through the social media channel. It also reveals the devices they’re using to do it. The report is [...]

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7 Ways To Grow Your Google Plus Presence

Posted on 06. Jun, 2013 by Kim Garst +.

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Google Plus (also known as GPlus) is a fast-growing, multilingual social network that connects hundreds of millions of people across the world. When integrated effectively, Through this medium, business owners are able to engage with clients, business partners, suppliers and family; all on a single platform without ever getting them mixed up. Additionally, GPlus exponentially [...]

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Twitter 101: How To Use Twitter To Build Your Brand, Engage Your Audience, And Drive Traffic

Posted on 03. Jun, 2013 by Tara Geissinger +.

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Recently, we talked about how to use Pinterest to drive traffic to your blog or site. It’s a great way to lasso a lot of readers and customers, especially as Pinterest’s popularity continues to ramp up. The challenge is that the site doesn’t give you a way to directly communicate with or engage your audience. [...]

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5 Simple Ways To Increase Brand Awareness

Posted on 29. May, 2013 by Kim Garst +.

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Brand awareness refers to how well a brand is known and identified by potential clients. It enables the customer to accurately associate a brand with specific products or services. Brand awareness is an important aspect in business because it represents one of the key aspects of advertising and promoting not just specific products, but the business as a [...]

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Does Publishing Online Press Releases Still Work As An SEO Strategy?

Posted on 28. May, 2013 by Christine OKelly +.

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Online press release publishing has been a great way to generate one-way links that point to your site. There’s mounds of data showing that PRs distributed to thousands of sites can give your own site a huge lift in Google’s rankings. But at the tail end of 2012, Google’s head of web spam, Matt Cutts, [...]

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5 Pieces of Social Media Advice You Should Ignore

Posted on 21. May, 2013 by Kim Garst +.

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Do what you love, don’t procrastinate, don’t worry about what other people think – these are some pretty sound pieces of advice that I have gotten over the years (though I wish I would have followed a couple of them sooner!). While there are a lot of really great tips and tricks being shared every [...]

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What Facebook Fatigue Means For Your Social Media Strategy

Posted on 20. May, 2013 by Tara Geissinger +.

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It’s been dubbed “Facebook fatigue.” Think of it as a general sense of weariness folks have about the social networking behemoth. More importantly, think about how it affects your social media marketing strategy for the coming year. On February 5, 2013, Pew Internet released an interesting report examining how people use Facebook. The report’s findings [...]

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5 Time-Saving Must-Use Social Media Management Tools

Posted on 14. May, 2013 by Kim Garst +.

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Businesses have increasingly become aware of the numerous benefits of social media in marketing and other business practices. However, for it to serve its purpose, it is important for social media to be effectively managed. In the past, it was widely believed that social media management could be practiced by anybody, on a relatively small [...]

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A Quick Guide To Using Pinterest To Drive Traffic To Your Site

Posted on 13. May, 2013 by Christine OKelly +.

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If you’re a marketer, it’s impossible to ignore the potential of Pinterest. According to recent data from Pew Internet, the site has nearly closed the traffic gap with Twitter. Pew reports that 15% of adult users are on the former site while 16% are on the latter. What’s more, Pinterest has shed its guise as [...]

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Customer Service on Social Media: the Rules Still Apply

Posted on 07. May, 2013 by Kim Garst +.

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Some general rules of thumb for good customer service: Don’t make promises you can’t keep Listen to your customers Be helpful – even if there’s no immediate profit in it for you Always be obliging, courteous, and knowledgeable Deal with complaints These rules apply to everybody, and customer service doesn’t stop when it comes to your social [...]

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Can Press Releases Help Improve Your Digital Reputation?

Posted on 03. May, 2013 by Tara Geissinger +.

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If your digital reputation has taken a hit, you must work proactively and diligently to regain your standing in the online community. Press releases are a key weapon in your arsenal to accomplish this goal. That’s because a press release is one of the only kinds of non-commercial content with your name and URL in [...]

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Facebook Business Pages: How to Start Your Own

Posted on 30. Apr, 2013 by Kim Garst +.

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Why is it so important to have a Facebook fan page set up for your business? Well — Facebook is the number one social media site in the world, with over a BILLION users. Facebook lets you keep your branding consistent by being able to choose your own company name, logo, and color scheme to match your [...]

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3 Savvy Ways To Use Social Media Marketing To Build Your Business

Posted on 29. Apr, 2013 by Tara Geissinger +.

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You know social media marketing is important. You’re probably already using it to extend your reach to your audience, but you also know you’re not using it to its full effect. Maybe the problem is motivation. You have a lot of great ideas, but execution is a constant challenge. Or, maybe the issue is a [...]