Social-Media-Advice CROP

5 Pieces of Social Media Advice You Should Ignore

Posted on 21. May, 2013 by +.

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Do what you love, don’t procrastinate, don’t worry about what other people think – these are some pretty sound pieces of advice that I have gotten over the years (though I wish I would have followed a couple of them sooner!). While there are a lot of really great tips and tricks being shared every [...]

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What Facebook Fatigue Means For Your Social Media Strategy

What Facebook Fatigue Means For Your Social Media Strategy

Posted on 20. May, 2013 by +.

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It’s been dubbed “Facebook fatigue.” Think of it as a general sense of weariness folks have about the social networking behemoth. More importantly, think about how it affects your social media marketing strategy for the coming year. On February 5, 2013, Pew Internet released an interesting report examining how people use Facebook. The report’s findings [...]

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5 Time-Saving Must-Use Social Media Management Tools

Posted on 14. May, 2013 by +.

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Businesses have increasingly become aware of the numerous benefits of social media in marketing and other business practices. However, for it to serve its purpose, it is important for social media to be effectively managed. In the past, it was widely believed that social media management could be practiced by anybody, on a relatively small [...]

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A Quick Guide To Using Pinterest To Drive Traffic To Your Site

A Quick Guide To Using Pinterest To Drive Traffic To Your Site

Posted on 13. May, 2013 by +.

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If you’re a marketer, it’s impossible to ignore the potential of Pinterest. According to recent data from Pew Internet, the site has nearly closed the traffic gap with Twitter. Pew reports that 15% of adult users are on the former site while 16% are on the latter. What’s more, Pinterest has shed its guise as [...]

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Customer Service on Social Media: the Rules Still Apply

Customer Service on Social Media: the Rules Still Apply

Posted on 07. May, 2013 by +.

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Some general rules of thumb for good customer service: Don’t make promises you can’t keep Listen to your customers Be helpful – even if there’s no immediate profit in it for you Always be obliging, courteous, and knowledgeable Deal with complaints These rules apply to everybody, and customer service doesn’t stop when it comes to your social [...]

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Can Press Releases Help Improve Your Digital Reputation?

Posted on 03. May, 2013 by +.

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If your digital reputation has taken a hit, you must work proactively and diligently to regain your standing in the online community. Press releases are a key weapon in your arsenal to accomplish this goal. That’s because a press release is one of the only kinds of non-commercial content with your name and URL in [...]

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Facebook Business Pages: How to Start Your Own

Posted on 30. Apr, 2013 by +.

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Why is it so important to have a Facebook fan page set up for your business? Well — Facebook is the number one social media site in the world, with over a BILLION users. Facebook lets you keep your branding consistent by being able to choose your own company name, logo, and color scheme to match your [...]

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3 Savvy Ways To Use Social Media Marketing To Build Your Business

Posted on 29. Apr, 2013 by +.

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You know social media marketing is important. You’re probably already using it to extend your reach to your audience, but you also know you’re not using it to its full effect. Maybe the problem is motivation. You have a lot of great ideas, but execution is a constant challenge. Or, maybe the issue is a [...]

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Influence

7 Ways to Grow Your Online Value and Influence

Posted on 24. Apr, 2013 by +.

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Pete Cashmore, founder of Mashable, a blog about trends in the digital world, has a channel to speak his opinion and influence millions around the world. Sheryl Sandberg, COO of Facebook, is known to be a dynamo driving the most successful company, arguably, in the world. Tim Cook, CEO of Apple, is the decision maker in a [...]

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The 5-Minute Guide To Writing Great Press Release Headlines

Posted on 22. Apr, 2013 by +.

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Let’s forget about search engine optimization for a minute. When we work with press releases, it’s easy to get caught up in SEO tactics. We want our PRs to be indexed by Google so that they can get send link juice to our sites, but press releases have much more potential. Remember, they were being [...]

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9 Reasons Why It’s Important To Rank High on Google

Posted on 17. Apr, 2013 by +.

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How often do you hear somebody say, “You should look that up on a search engine”? I’m going to take a wild guess and say… probably never. It seems that “Google it!” has become as common of phrase as, “Honey, will you take out the trash?” Google receives several million queries a day through its various services. [...]

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8 Tips For Using Twitter To Promote Your Business

Posted on 15. Apr, 2013 by +.

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140 characters. That’s all the room you have to get your message across on one of the hottest social media networks: Twitter. It’s basically little more than a few words. How in the world can you hope to promote your business effectively while engaging your audience if you’re restricted to 140 characters? If you’ve been [...]

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How To Make Money On Twitter Without Being Spammy

Posted on 09. Apr, 2013 by +.

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If you’re currently incorporating Twitter into your online social media marketing strategy, chances are, you have a wide range of goals and objectives you’re striving for. Broadening your brand’s exposure, connecting and engaging with your followers, and even keeping a steady eye on the competition are just some of the many deliverables that this online [...]

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The Right Way To Incorporate Online Press Releases Into Your SEO Strategy

Posted on 08. Apr, 2013 by +.

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As you know, online press release distribution has been a valuable link-building tactic for years. It puts your content, in the form of a news announcement, on lots of domains, all of which point back to your site. Those links have been helping us to get sites ranked in Google for high-value keywords since… well, [...]

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Why Reputation Management is a Critical Part of Your Social Media Strategy

Posted on 02. Apr, 2013 by +.

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A few weeks ago, Burger King had a rather unfortunate incident related to reputation management on the internet via its Twitter feed. It seems some hackers managed to get into the restaurant’s business Twitter account and started changing the company’s Tweets. And before anyone discovered it, Burger King was praising its competitor McDonald’s from the [...]

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