Press Release 'How To' and Publicity Tips

Increasing Press Release Click Throughs: Three Head-Slappingly Simple Strategies

Posted on 22. Feb, 2012 by Christine OKelly.

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Pop Quiz: Which of the following has more value to you? A. 10,000 people who read your press release, and then move on to other interests B. 100 people who read your press release, and visit your site to learn more details If you’re like most business owners, the clear choice is “B.” The only [...]

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Online Press Release “Do’s” And “Dont’s” That Will Make or Break Your Campaign

Posted on 15. Feb, 2012 by Christine OKelly.

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If you’re going to take the time and effort to write and distribute press release, it just makes sense to ensure that they are firing on all cylindars — packing all the power they can for your online visibility campaign. You can technically write a “so so” press release and find an online press release [...]

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Avoid A Google Penalty! How To Use Online Press Releases To Avoid or Repair The Google BLOOP

Posted on 01. Feb, 2012 by Christine OKelly.

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Each year, a new Google penalty seems to rear its ugly head. Sometimes, it comes in the form of a true “penalty” that punishes your site for violations of Google’s stated policies. Examples include guestbook spamming and buying paid links without the nofollow tag. Other times, the penalty comes in the form of an algorithm [...]

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How To Use Social Media To Make Your Press Release Go Viral

Posted on 19. Jan, 2012 by Tara Geissinger.

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“Social media integration.” In marketing these days, we can’t escape the message that companies needs to be social or be square. So how important is social media for your press releases? We found this infographic that perfectly illustrates why being “social” with your PR can multiply your results and engagement. Let’s break it down and [...]

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5 Diagnostic Tests To Troubleshoot An Ineffective Press Release

Posted on 13. Jan, 2012 by Christine OKelly.

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If your online press release distribution campaigns are failing to deliver results, the problems are likely to be found in your press releases. Although the breadth and quality of the distribution site’s coverage plays a role, most of the obstacles to a successful PR campaign are of the writer’s own making. Knowing how to troubleshoot [...]

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3 Creative Ideas To Energize Your Online Press Releases

Posted on 03. Jan, 2012 by Christine OKelly.

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Writing and distributing press releases should be a core part of your online marketing strategy. It can help you attract media coverage for your company, build your brand, and generate leads and sales. And of course, the more PRs you have published on other websites, the more quality links you’ll build to your company’s site, [...]

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Six Reasons to Include Video in Your Online Press Release

Posted on 13. Dec, 2011 by Tara Geissinger.

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When publishing a press release online, your goal is to get as many people to engage with your message — and then ultimately take action. Adding video to your press releases is a highly effective way to accomplish this for a variety of reasons. Here are our top reasons to include a video in your [...]

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Earn More Credibility And Results with Proper Press Release Attribution

Posted on 30. Nov, 2011 by Tara Geissinger.

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In today’s ultra-competitive market for authentic information, proper attribution is more important than ever to earning credibility. In our ongoing effort to help our clients get the BEST exposure possible, we’ve started to stick to the rules of attribution a lot more closely. While this means that you may have to edit releases that were [...]

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A Look Inside of a Black Friday Pro’s Shopping Strategy…

Posted on 22. Nov, 2011 by Christine OKelly.

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Are you a Black Friday Shopper? If not, you may be surprised at the amount of research people put into spending money the weekend after Thanksgiving… Tara, co-founder of Online PR Media, is perhaps one of the world’s most strategic shoppers — and for her and her family, Black Friday is the pinnacle of the [...]

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BIG PRE-BLACK FRIDAY PR SALE! …And Using PRs to Promote Your Black Friday & Cyber Monday Deals

Posted on 15. Nov, 2011 by Tara Geissinger.

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Hosting a Black Friday or Cyber Monday sale can be an excellent way to gain extra visibility for your business. I mean, who isn’t looking for a good deal on those days? Customers are literally scouring the Internet for great sales — imagine the impact on your business if you are able to use this [...]

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