No-Follow Links Vs. Do-Follow Links: What’s The Difference?

No-Follow Links Vs. Do-Follow Links: What’s The Difference?

Posted on 18. Apr, 2014 by +.

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Last year, Google made an update to its webmaster guidelines that addresses anchor text links in press releases. The company noted that such links were unnatural and similar to advertisements. Google went on to say that the links should therefore be “no-followed.” (You can view the webmaster guidelines here.) The press release distribution system here [...]

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Reality Check: Are Your Online Press Releases Truly Helping Your Business?

Reality Check: Are Your Online Press Releases Truly Helping Your Business?

Posted on 17. Feb, 2014 by +.

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Publishing press releases online is one of those marketing tactics that few people question. It’s like building a website for your business. You assume you need to do it. The idea of not doing it never crosses your mind. But it’s worth asking a simple question: are your press releases having a positive effect on [...]

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5 Types Of Content That Position You As An Industry Expert

5 Types Of Content That Position You As An Industry Expert

Posted on 21. Jan, 2014 by +.

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The mantra of webmasters used to be “content is king.” Now that blogging platforms and social media sites have given everyone the tools to instantly publish their (often random) thoughts, the mantra has become “great content is king.” But even great content may not be enough to stake your claim as an expert in your [...]

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Press Release Optimization: The Busy Marketer’s 5-Minute Checklist

Press Release Optimization: The Busy Marketer’s 5-Minute Checklist

Posted on 14. Jan, 2014 by +.

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When it comes to online press releases, you need a checklist. Working from one will make you more efficient. It doesn’t matter if your list includes 5 steps or 50 steps. The important thing is that you can go through it, one item at a time, and make sure you’re not missing a critical piece [...]

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How To Build Links For Maximum Value Post-Penguin

How To Build Links For Maximum Value Post-Penguin

Posted on 07. Jan, 2014 by +.

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With the 4th Penguin iteration (Penguin 2.0) having worked its way through most of Google’s index, data has surfaced showing its effects. We can now see who got hit, who made out like bandits, and who missed the entire shootout. We also have a better idea regarding what Google wants in terms of how people [...]

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Boost Your Post-Penguin Link Profile By Chasing High-Value Links

Boost Your Post-Penguin Link Profile By Chasing High-Value Links

Posted on 31. Dec, 2013 by +.

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Penguin 2.0 (P2.0) has officially been driving Google’s search results for a few months now, and we’re finally starting to see useful data bubble to the surface. As usually happens when Google updates its algorithm, conjecture runs wild. Matt Cutts typically releases a blog post or video, which sends the speculation meter off the charts. [...]

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7 Proven Black Friday and Cyber Monday Online Publicity Strategies

Posted on 04. Dec, 2013 by +.

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Do press releases work to promote Black Friday and Cyber Monday deals? According to Online PR Media¬†traffic stats, “yes.” I’ve spent the evening digging through our analytics during the week and month leading up to Black Friday and Cyber Monday 2013 and compiled a list of tips to follow to increase the odds that your [...]

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Neil Payne

6 Tips to Translate & Localize Press Releases Faster, Cheaper and Better – Guest Post

Posted on 18. Nov, 2013 by +.

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The need to deliver PR services and solutions internationally has exploded. With this comes particular demands as PRs venture into new and foreign lands. When your PR activity takes you onto the international stage, you will need to have your press releases ready in different languages and that means translation. It is rare that PR [...]

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Utilizing Reddit in Your PR Campaign – Guest Post

Posted on 08. Nov, 2013 by +.

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Reddit bills itself as “The Front Page of the Internet.” Although much less than Twitter or the ubiquitous Facebook, Reddit’s nearly 75 million unique visitors a month are hard to ignore. Two things about Reddit make it a valuable resource to PR professionals who think outside the box enough to incorporate it into their campaigns. [...]

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Amazon Demonstrates How To Get More Mileage From Your Press Releases

Posted on 05. Nov, 2013 by +.

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With the introduction of e-readers, Amazon has changed the way we read books. No longer do we hold them in our hands, prying open the pages in order to read near the spine. Today, we download them onto our Kindles, and carry our entire libraries with us. Amazon is now changing the way we publish [...]

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Media Interview

Refresh Your PR Efforts With An Interview – Guest Post

Posted on 01. Nov, 2013 by +.

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Anyone in the PR business knows that blogging and content creation are great promotional tools. On-trend PR professionals also know that these efforts can easily become stale. With the golden goal of PR to be to come off as attractive (not pushy), it can be difficult to go off track and try something new. However, [...]

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Penguin 2.0, Link Velocity, And What It Means For Your Online Press Releases

Posted on 14. Oct, 2013 by +.

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There used to be a time when each link you pointed at your site would send link juice your way. The more you had, the better you ranked. Ten links outranked 5, and 20 outranked 10. So, a lot of folks began emailing webmasters, asking them to link to their sites. Some of us figured [...]

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Katrina Robinson

7 Things To Discuss With Your Online Press Release Writer – Guest Post By Cara Aley

Posted on 06. Sep, 2013 by +.

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A press release written properly can be a magic bullet for a business. It can engender the interest of media, help with SEO, drive sales, improve your online reputation, and create awareness for your business, generally speaking. If it’s not written properly, it can negatively impact your online reputation and your business’s overall reputation, and [...]

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The Official Post Penguin 2.0 Press Release Template

Posted on 21. Aug, 2013 by +.

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One of the only things that remains constant in the world of search, is change! Having been in the industry for nearly 10 years, I’ve come to enjoy and welcome the changes. Each iteration (usually) only improves the search experience and helps companies with real substance and value rise to the top — if they [...]

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Free Webinar Today: Post Penguin 2.0 Press Release Marketing Success Strategies

Posted on 13. Aug, 2013 by +.

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Small Strategy Changes = Big Impact Google has been continually updating it’s ranking algorithm since inception to create a better user experience for all of us. Each time they do, businesses and search marketers need to make adjustments to their online marketing strategies to stay competitive. This afternoon, I’ll be speaking with Charles Harper, founder [...]

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