Oct 01 ' 19 - by admin - Tutorials - 0Press Release Template: Announcing A Sale Or Promotion It's Q4 and the holiday shopping season is upon us! While consumers may need to get through trick or treating before getting serious about shopping, for retailers the time to start planning for Black Friday, Cyber Monday and the entire month of December is now. Once you have your holiday sales strategy in place, a press release is a great way to help get the word out. And we've made it simple for you to quickly whip up something with a Press Release Template specifically for announcing a sale or promotion. Use this any time of the year when you have an upcoming special.
Sep 01 ' 19 - by admin - Tutorials - 0Holiday Publicity Ideas For Any Business The end of the year is jam-packed with holiday happenings. Is your business leveraging them to gain publicity? You should! From Halloween through Christmas, there are no shortage of ways to get in front of potential customers that are preparing for the holiday shopping season. Let's take a look at each month in the fourth quarter and give you some ideas for both online and in-store publicity ideas. Take what works for your business and incorporate the ideas into your holiday marketing strategy!
Aug 01 ' 19 - by admin - Tutorials - 0How To Use Images And Photos To Make Your Press Releases POP Most press releases are little more than text. They're published without the important bells and whistles that draw readers' attention. Lacking photos or graphics, they merely convey information, leaving the reader to decide whether the story is engaging enough to actually read. That's leaving a huge opportunity on the table. Our eyes tend to gravitate toward images in a way that text cannot match. Whether real-life photos or computer-generated graphics, images attract our attention and help us connect with and remember the content. Ask yourself: have you ever seen an effective marketing brochure that didn't use photos? Have you ever seen a high-converting sales page online that lacked them? Probably not. And neither should you distribute press releases without including some type of image that supports your story.
Jul 01 ' 19 - by admin - Tutorials - 0Publicity Ideas For Insurance Agents: 6 Creative Ways To Promote Your Services According to the Bureau of Labor Statistics, there are nearly 400,000 insurance agents nationwide. To say the field is competitive is an understatement, and as an agent, you know firsthand that it takes more than hard work and dedication to be successful. You need a way to stand apart from the pack so people in your city will notice you. That's where generating publicity comes in. It ensures your name is on prospects' minds. When the time comes for them to purchase an insurance product, they'll think of you and pick up the phone. How do create buzz around your services? Read on for 6 ideas that are simple, cost-effective, and even fun!
Jun 13 ' 19 - by admin - Tutorials - 0Press Release Template: Announcing The Launch Of A Website Whenever possible, you should work from a template when creating a press release. Having a model to follow, no matter what type of press release you need to write, saves time and increases your productivity.
May 30 ' 19 - by admin - Tutorials - 0Father’s Day Promotions To Boost Your Bottom Line On June 16th, folks in the U.S. will be celebrating fatherhood and honoring their dads. Fathers Day gives us a chance to commemorate their contributions - not only to their families, but to their communities as well. For the sharp marketer, it's a great opportunity to host promotions that remind your customers about the value of their dads and husbands.
May 09 ' 19 - by admin - Tutorials - 04 Budget-Friendly Summer Promotion Ideas That Can Heat Up Your Business Even though summer is still a few months away, now's the time to plan how you'll take advantage of the season to promote your business. Companies regularly report slowing sales during the summertime as their customers leave on vacation. Why not pull out the marketing stops to add a little sales sizzle to your summer?
Apr 25 ' 19 - by admin - Tutorials - 0How To Boost Traffic And Reader Engagement With Videos In Your Press Releases You've had the option to include videos with your press releases for years. Yet most of the press releases that are uploaded and distributed here are Online PR Media lack video content (many of them even lack images!). If that sounds like you, you're missing a huge opportunity to attract readers who might click through to your site.
Apr 11 ' 19 - by admin - Tutorials - 07 Ways To Turn Heads With Your Press Releases It takes a lot to turn heads with your news these days. News and media sites are saturated with press releases that, while all relevant and interesting in their own right, make it difficult to rise above the chatter. The reality is that when you publish online press releases, you're dealing with a lot of competition for attention. The solution? A little planning and creativity goes a long way in taking your news from bland to brilliant. Use these 7 strategies to write and share a press release that gets noticed!
Mar 28 ' 19 - by admin - Tutorials - 0The 5-Minute Guide To Creating A Press Release Call To Action That Converts Each time you publish a press release online, you do so in the hopes that it will accomplish a specific goal. You want to share your news, yes, but you should also want readers to take some action -- convert, contact, connect, share, sign up, and eventually even buy! That's where a call to action comes in handy. When used the right way, it prompts your reader to do something after reading your press release. That can mean the difference between a reader who soon forgets about you, and one who takes the next step toward building a relationship.