Press Release 'How To' and Publicity Tips

Online Press Release Formatting: Are Your Online PRs Attracting Or Turning Off Readers?

Posted on 15. May, 2012 by Tara Geissinger.

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One of the most surprising things we’ve noticed when reading through new press releases is how closely people stick to the same basic template. It looks something like this… Headline Subhead Intro Paragraph Second Paragraph Blockquote Third Paragraph Blockquote Fourth Paragraph Boilerplate To be sure, there are some appealing benefits to using this format. It’s [...]

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How These People Scored Tons of Free Publicity: And How You Can Too

Posted on 07. May, 2012 by Christine OKelly.

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How would it impact your business and sales if you could put logos like this on your site: Being featured on big name places like is a bragging right. It’s not just about the sales that you might get from a mention on one of these places. It’s that: Potential customers perceive you as being [...]

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Do You Know SEO? 9 Key Terms To Jumpstart Your Visibility

Posted on 03. May, 2012 by Tara Geissinger.

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Why do we publish press releases and write articles? Because we want to get ourselves and our brands ‘out there’ — so that ultimately customers will notice and trust us! It’s a great to reach out to reporters and editors directly, but it doesn’t hurt to hedge your bets and use SEO to your advantage [...]

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How To Write Press Releases That Stand The Test Of Time

Posted on 30. Apr, 2012 by Tara Geissinger.

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Think of the ideas you’ve used to fuel your online press releases. For example, did you launch a new product, and distribute a news announcement to inform your market? Was your company recognized for a prestigious award, spurring you to write a PR about it? Were you able to relate a personal story to your [...]

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How To Use Online Press Releases To Build A Responsive Email List

Posted on 20. Apr, 2012 by Tara Geissinger.

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Media attention, search engine rankings, improved brand awareness, and sales… these are just SOME of the benefits of online press release distribution. By publishing news announcements about your company and products, you receive continuous exposure to your target audience. And, because your press releases include links to your website, your site will rank higher in [...]

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Press Release Basics: Getting Your PR To Rank Well In Search Engines

Posted on 26. Mar, 2012 by Tara Geissinger.

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Did you know that press releases published on Online PR Media our automatically optimized for optimal SEO? It’s true! When you publish a press release, your title becomes the title tag of the published page and your summary becomes the meta description. We also allow users to create custom image tags and target up to [...]

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3 Reasons You Should Be Mining Current Events For Press Release Angles

Posted on 22. Mar, 2012 by Tara Geissinger.

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Have you ever had trouble coming up with ideas for your press releases? Has it ever seemed as if the creative well has run dry? One solution is to keep your eye on current events, and think of ways to incorporate them into your news announcements. For example, we recently showcased a successful ‘newsjacking’ press [...]

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Pinterest & PR — Getting The Most Out Of The Newest Social Media Outlet

Posted on 16. Mar, 2012 by Tara Geissinger.

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Our main goal at Online PR Media is to get you publicity and visibility online. We (obviously) think press releases are pretty cool, but there are other ways to get yourself noticed and boost traffic and visibility to your website. Assuming you aren’t trapped under a large object, you’ve most likely heard rumblings about Pinterest, [...]

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376,054 Pageviews, 1 Press Release: Breaking Down The Success Strategy

Posted on 14. Mar, 2012 by Christine OKelly.

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What does it take for a press release to get an average of more than 100,000 views per month for several months running? We’ll analyze the success of a successful press release that did just that. But first, let’s take a look at the distribution of these 376,054 page views over the last few months: [...]

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Newsjacking Success Story: PR Focused on Whitney Houston’s Estate Generates Major Interest

Posted on 05. Mar, 2012 by Tara Geissinger.

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Right now we’re busy working on new design elements and services for the Online PR Media website and I’m just about bursting with excitement to share them with all of you. I have to hold off on the surprise for most of them, but I absolutely couldn’t hold this one in! We’ve been pulling together [...]